I’m a Moroccan communications professional specializing in branding, digital media, and public sector communications. Over the past decade, I’ve led marketing and digital initiatives for national institutions, crafting messages that resonate with diverse audiences and support governance and transparency. I’m passionate about turning policy and public information into clear, engaging stories that build trust and drive impact. As a PhD and practitioner, I blend research with hands-on execution to build credible brands and effective online communities. I thrive in collaborative environments, enjoy mentoring teams, and am motivated by turning ideas into measurable campaigns that elevate public discourse and foster constructive engagement.…

Bouchra Mankari

I’m a Moroccan communications professional specializing in branding, digital media, and public sector communications. Over the past decade, I’ve led marketing and digital initiatives for national institutions, crafting messages that resonate with diverse audiences and support governance and transparency. I’m passionate about turning policy and public information into clear, engaging stories that build trust and drive impact. As a PhD and practitioner, I blend research with hands-on execution to build credible brands and effective online communities. I thrive in collaborative environments, enjoy mentoring teams, and am motivated by turning ideas into measurable campaigns that elevate public discourse and foster constructive engagement.…

Available to hire

I’m a Moroccan communications professional specializing in branding, digital media, and public sector communications. Over the past decade, I’ve led marketing and digital initiatives for national institutions, crafting messages that resonate with diverse audiences and support governance and transparency. I’m passionate about turning policy and public information into clear, engaging stories that build trust and drive impact.

As a PhD and practitioner, I blend research with hands-on execution to build credible brands and effective online communities. I thrive in collaborative environments, enjoy mentoring teams, and am motivated by turning ideas into measurable campaigns that elevate public discourse and foster constructive engagement.

See more

Skills

Experience Level

Language

French
Fluent
Arabic
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Head of Marketing Services Department at National Road Safety Agency (NARS Rabat)
January 1, 2021 - Present
Oversee marketing and communications strategy, lead digital campaigns, branding initiatives, and external communications.
Senior Digital Communication Officer at National Road Safety Agency (NARS Rabat)
January 1, 2021 - September 15, 2025
Managed digital communications, social media presence, newsletters, and online content.
Web Content Manager at HEYME - Web Agency, Casablanca
October 1, 2018 - Present
Managed web content; produced over 200 articles; led SEO and community management; contributed to Ready to Go and HeyMe projects.
Intern Journalist at Maghreb Arabe Presse (MAP), Rabat
March 1, 2018 - September 15, 2025
Wrote articles, briefs, and national/international press reviews for MAP’s online journal.
Intern – Government Communications at Cabinet of the Minister of Communication, Rabat
June 1, 2016 - September 15, 2025
Analyzed and presented Government Council outcomes (2012–2016); assisted in managing the Minister’s Facebook page; created infographics on government performance (2012–2015).
Intern – Documentation & Media Library at Institut Français Casablanca
May 1, 2013 - September 15, 2025
Final internship; documentation and media library; event planning in collaboration with Casa Tramway, Les Etoiles de Sidd Moumen, Nojoum Association; led workshops at Ibn Rochd Hospital; guided tours.
Internal and External Communications Officer at Accenture Morocco
December 31, 2017 - September 15, 2025
Fixed-term contract; internal and external communications; recruitment & training assistant; digital marketing; team building; newsletter creation.
Client and Telecommunications Representative at Business Support Services (SFR operator), Casablanca
January 31, 2014 - September 15, 2025
Managed administrative requests; sent newsletters via email and post; client and telecommunications representation.
Head of Marketing Services Department at National Road Safety Agency (NARS Rabat)
January 1, 2021 - Present
Lead the marketing and communications function for the agency, developing branding, campaigns, and digital strategies; manage a team; coordinate with government bodies and partners to promote road safety and public information.
Senior Digital Communications Officer at National Road Safety Agency (NARS Rabat)
January 1, 2021 - September 15, 2025
Led digital communications, social media strategy, content production, and online reputation; oversaw campaigns to promote road safety and public information; collaborated with cross‑functional teams.
Web Content Manager at HEYME - Web Agency, Casablanca
October 1, 2018 - Present
Created web content, wrote over 200 articles for blogs and sites (HeyMe, Ready To Go); managed e-reputation and community management; contributed to digital storytelling and content planning.
Intern Journalist at Maghreb Arab Presse (MAP), Rabat
March 1, 2018 - September 15, 2025
Wrote articles, briefs, and national/international press reviews for MAP’s online journal; contributed to coverage and editorial processes.
Intern – Government Communications at Cabinet of the Minister of Communication, Rabat
June 1, 2016 - September 15, 2025
Professional project: analysis and presentation of the Government Council’s outcomes (2012–2016); assisted in managing Minister’s Facebook page; scheduled press conference appointments; created government performance infographics (2012–2015).
Internal and External Communications at Accenture Morocco
December 1, 2017 - September 15, 2025
Fixed-term contract responsible for internal and external communications, recruitment and training assistance, team-building, and support in communications tasks.
Client and Telecommunications Representative at Business Support Services (SFR operator)
January 1, 2014 - September 15, 2025
Managed client relations; administrative requests; newsletter distribution via email and post; supported telecommunications activities.
Intern – Documentation and Media Library at Institut Français Casablanca
May 1, 2013 - September 15, 2025
Internship in documentation and media library; event organization in collaboration with Casa Tramway and local associations; led workshops and guided tours (Ibn Rochd Hospital).
Head of Marketing Services Department at National Road Safety Agency (NARSA), Rabat
January 1, 2021 - Present
Leads marketing services, brand management, and communications for the agency; oversees digital outreach and stakeholder engagement.
Senior Digital Communication Officer at National Road Safety Agency (NARSA), Rabat
January 31, 2021 - September 15, 2025
Led digital communications, social media management, content creation and community management for national road safety campaigns.
Web Content Manager at HEYME - Web Agency, Casablanca
October 1, 2018 - Present
Created and managed web content; authored over 200 articles; managed e-reputation and community management; SEO and content curation.
Intern Journalist at Maghreb Arabe Presse (MAP), Rabat
March 31, 2018 - September 15, 2025
Wrote articles and national/international press reviews for MAP online journal.
Intern – Government Communications at Cabinet of the Minister of Communication, Rabat
June 30, 2016 - September 15, 2025
Analyzed and presented Government Council outcomes (2012-2016); Assisted in managing Minister’s Facebook page; arranged press conferences and produced infographics on government performance.
Intern at Institut Français Casablanca – Documentation and Media Library
May 31, 2013 - September 15, 2025
Final internship; documentation and media library tasks; event organization with Casa Tramway and schools; workshops at Ibn Rochd Hospital; guided tours.
Internal and External Communications at Accenture Morocco
December 31, 2017 - September 15, 2025
Fixed-term contract; internal and external communications; recruitment and training support; digital marketing; team building; newsletter creation.
Client and Telecommunications Representative at Casablanca (Telecommunications)
January 31, 2014 - September 15, 2025
Managed administrative requests; newsletters via email and post; client and telecommunications communications support.

Education

PhD in National Branding at Ibn Tofail University Rabat-Salé-Kénitra, Morocco
December 1, 2018 - March 1, 2024
Master’s Degree – Specialized in Organizational Communication at Hassan II University Casablanca
January 1, 2014 - January 1, 2016
Bachelor’s Degree – Professional in Book Professions at Hassan II University Casablanca
January 1, 2011 - January 1, 2013
DTS – Specialized Technician Diploma in Graphic Design at Higher Institute of Graphic Arts, Casablanca
October 1, 2009 - July 1, 2011
High School Diploma – Science and Electrical Technologies at OFPPT / ALKHA WARIZMI, Casablanca
January 1, 2008 - January 1, 2009
PhD in National Branding (National Branding: Toward a New Soft Power) at Hassan II University Casablanca
December 1, 2018 - March 1, 2024
Master’s Degree – Specialized in Organizational Communication at Hassan II University Casablanca
January 1, 2014 - January 1, 2016
Bachelor’s Degree – Professional in Book Professions at Hassan II University Casablanca
January 1, 2011 - January 1, 2013
DTS – Specialized Technician Diploma in Graphic Design at Higher Institute of Graphic Arts Casablanca
October 1, 2009 - July 1, 2011
Diploma – Science and Electrical Technologies at OFPPT ALKHA WARIZMI, Casablanca (Casablanca High School)
January 1, 2008 - January 1, 2009
Doctorate – PhD at Ibn To Fail University Rabat - Salé-Kénitra, Morocco
December 1, 2018 - March 1, 2024
Master’s Degree – Specialized in Organizational Communication at Hassan II University Casablanca
January 1, 2014 - December 31, 2016
Bachelor’s Degree – Professional in Book Professions at Hassan II University Casablanca
January 1, 2011 - December 31, 2013
Diploma – Specialized Technician Diploma in Graphic Design at Higher Institute of Graphic Arts Casablanca
October 1, 2009 - July 1, 2011
Diploma – Science and Electrical Technologies at Casablanca High School (ALKHA WARIZMI), Casablanca
January 1, 2008 - December 31, 2009

Qualifications

Thesis: Public communication as a lever for good governance (Case study: Ministry of Communication)
January 11, 2030 - September 15, 2025

Industry Experience

Media & Entertainment, Government, Education, Professional Services, Telecommunications

Skills

Experience Level