Hi, I’m Louis Vanfraechem, a Belgian marketer and writer based in Barcelona. I specialize in content and product marketing, turning complex ERP/CRM concepts into clear, growth-focused narratives. As Marketing Manager at Centre de Soft Integral, I lead product and content marketing across the customer journey, from ERP to CRM integrations, helping operations scale. My career has taken me across Spain, Germany, and the UK, and I hold two master’s degrees and a BA in International Marketing. I love research, writing, and sharing knowledge—whether through professional content, academic articles, or science outreach projects in prisons that promote accessible science. I’m fluent in several languages, comfortable in multicultural teams, and always eager to learn and collaborate.

Louis Vanfraechem

Hi, I’m Louis Vanfraechem, a Belgian marketer and writer based in Barcelona. I specialize in content and product marketing, turning complex ERP/CRM concepts into clear, growth-focused narratives. As Marketing Manager at Centre de Soft Integral, I lead product and content marketing across the customer journey, from ERP to CRM integrations, helping operations scale. My career has taken me across Spain, Germany, and the UK, and I hold two master’s degrees and a BA in International Marketing. I love research, writing, and sharing knowledge—whether through professional content, academic articles, or science outreach projects in prisons that promote accessible science. I’m fluent in several languages, comfortable in multicultural teams, and always eager to learn and collaborate.

Available to hire

Hi, I’m Louis Vanfraechem, a Belgian marketer and writer based in Barcelona. I specialize in content and product marketing, turning complex ERP/CRM concepts into clear, growth-focused narratives. As Marketing Manager at Centre de Soft Integral, I lead product and content marketing across the customer journey, from ERP to CRM integrations, helping operations scale.

My career has taken me across Spain, Germany, and the UK, and I hold two master’s degrees and a BA in International Marketing. I love research, writing, and sharing knowledge—whether through professional content, academic articles, or science outreach projects in prisons that promote accessible science. I’m fluent in several languages, comfortable in multicultural teams, and always eager to learn and collaborate.

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Language

Dutch
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced
German
Advanced

Work Experience

Marketing Manager, Product and Content Marketing Lead at Centre de Soft Integral
January 1, 2024 - Present
Lead product and content marketing efforts, translating ERP/CRM capabilities into growth-focused campaigns and intuitive software narratives.
Senior Content Manager at Plesk
January 1, 2024 - September 15, 2025
Creative writer and content manager for Plesk, a WebPros company focused on simplifying WebOps from end-to-end.
Senior Content Manager at Plesk (WebPros)
January 1, 2024 - September 15, 2025
Creative writer and content manager focused on simplifying WebOps from end-to-end.
Creative writer at Freelance
January 1, 2022 - September 15, 2025
Freelance writer from SEO to academic writing - on a diverse set of topics.
Creative Writer at Freelance
January 1, 2022 - September 15, 2025
Freelance writer covering SEO and academic writing across diverse topics.
Senior Content Manager at Plesk
January 1, 2021 - January 1, 2024
Crafted and managed content strategy and creative writing for Plesk, focusing on WebOps simplification for end-to-end audiences.
Sick leave at Hospital del Mar
January 1, 2021 - September 15, 2025
Cancer treatment; time away from work.
Sick leave at Hospital del Mar
January 1, 2021 - September 15, 2025
Cancer treatment.
Creative Writer at Freelance
January 1, 2020 - January 1, 2023
Freelance writer covering SEO, academic writing, and a diverse range of topics.
Sick Leave at Hospital del Mar
January 1, 2019 - January 1, 2021
Cancer treatment and recovery period.
Account Manager BELUX at Hewlett Packard Enterprise
January 1, 2018 - September 15, 2025
Graduate program at HPE in Barcelona (Spain). Account Manager for Service Providers BELUX. Covering the sales cycle from end to end.
Marketing Ambassador at Hewlett Packard Enterprise
January 1, 2018 - September 15, 2025
Content creation; Social media campaigns and email marketing; Community Engagement in Barcelona (Spain).
Account Manager BELUX at Hewlett Packard Enterprise
January 1, 2018 - September 15, 2025
Graduate program in Barcelona; Account Manager for Service Providers BELUX; End-to-end sales cycle.
Marketing Ambassador at Hewlett Packard Enterprise (Spain)
January 1, 2018 - September 15, 2025
Content creation; Social media campaigns and email marketing; Community Engagement in Barcelona.
Account Manager BELUX at Hewlett Packard Enterprise
January 1, 2016 - January 1, 2018
Graduate program and end-to-end account management for the BELUX region, focusing on service providers.
Marketing Ambassador at Hewlett Packard Enterprise (Spain)
January 1, 2016 - January 1, 2018
Content creation; Social media campaigns and email marketing; Community engagement in Barcelona.
Marketing and Business Development at Happydem ics / Careapp
January 1, 2016 - September 15, 2025
Intern to freelance; Market research, Competitor analysis, SEO, and Content creation.
Marketing and Business Development at Happydem ics / Careapp
January 1, 2016 - September 15, 2025
Market research, Competitor analysis, SEO, and Content creation.
Intern / Freelance at Careapp
January 1, 2014 - December 31, 2014
Internship and transition to freelance work in Berlin, focusing on market insights and content.
Marketing and Business Development at Happydemics
January 1, 2014 - January 1, 2016
Market research, competitor analysis, SEO, and content creation.
Business Development, Market Research at Athlon
January 1, 2014 - September 15, 2025
Intern; Athlon car leasing in Barcelona (Spain).
Business Development, Market Research at Athlon car leasing
January 1, 2014 - September 15, 2025
Intern position in Barcelona.
Business Development, Market Research at Athlon
January 1, 2013 - January 1, 2014
Internship in business development and market research for car leasing operations.

Education

Master of Arts in World History at Pompeu Fabra University
January 11, 2030 - January 1, 2019
Master of Arts in International Studies at Carlos III University
January 11, 2030 - January 1, 2013
BA in International Marketing at Katholieke Hogeschool Leuven; London South Bank University; Autonomous University of Barcelona
January 11, 2030 - January 1, 2012
MA World History at Pompeu Fabra University, Spain
January 11, 2030 - January 1, 2019
MA International Studies at Carlos III University, Spain
January 11, 2030 - January 1, 2013
BA International Marketing at Katholieke Hogeschool Leuven (Belgium); London South Bank University (United Kingdom); Autonomous University of Barcelona (Spain)
January 11, 2030 - January 1, 2012
MA World History at Pompeu Fabra University (Spain)
January 11, 2030 - January 1, 2019
MA International Studies at Carlos III University (Spain)
January 11, 2030 - January 1, 2015
BA International Marketing at Katholieke Hogeschool Leuven (Belgium); London South Bank University (United Kingdom); Autonomous University of Barcelona (Spain)
January 11, 2030 - January 1, 2012

Qualifications

TEFL certificate for teaching English
January 1, 2020 - September 15, 2025
TEFL certificate
January 1, 2020 - September 15, 2025
TEFL Certificate
January 1, 2020 - February 23, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other, Healthcare