Leslie Anne Mcilroy

Senior Copywriter at Libsyn, LLC

Maintained Libsyn voice and brand across hosting and advertising platforms; produced SEO-driven digital ad copy, social content, AI-assisted blog posts, product updates, lifecycle emails, and UX-proofing for customer-facing content; contributed to brand awareness, YouTube growth, educational live events, and conference assets.

Advertising Copywriter at Giant Eagle, Inc.

Conceived, launched and grew Market District brand since 2006; created print and digital content for B2C and B2B, including web updates, direct mail, brochures, signage, billboards, grand openings, packaging copy; edited monthly Market District Newsletter; managed digital channels and seasonal campaigns; wrote retention pieces for CRM programs (GetGo and Market District) and collaborated with cross-functional teams to meet promotional goals.

Cofounder & Development Director at HEArt — Human Equity through Art

Launched HEArt, a journal dedicated to fighting discrimination and promoting social justice; responsibilities included grant writing, development and monthly website maintenance, social media, and editorial management.

Instructor at Poets-in-Person, Pittsburgh International Poetry Forum

Instructed in poetry and related programs; collaboration with Pittsburgh Public Schools.

Co-founder/Editor at HEArt

Co-founded nonprofit; responsible for design, layout, editing, writing; coordination of events; marketing and fundraising materials; website maintenance; grant proposals.

Assistant Editor at Creative Nonfiction Foundation

Marketing and targeted publicity for issues; promotion of contests/themes; creation of marketing/fundraising materials; website maintenance; online essay board; newsletters; grant proposals; submissions management.

Columnist at The New People, Thomas Merton Center

Political poetry review contributions.

Senior Copywriter at The Kaiser Group

Collaborated with Creative Director from concept through execution; produced radio/TV, brochures, billboards, direct mail; served a diverse client base; gained experience in radio/TV production, client services, and print production.

Marketing Coordinator at WTW Architects

Produced marketing materials; client newsletters; project proposals; archived completed projects; wrote/edited/proofed firm communications.

Publications Coordinator at Academic Computing, University of Pittsburgh

Coordinated publications; archiving; communications.

MARKETING Publications Manager at Consortium for Computing in Undergraduate Education, Carnegie Mellon University

Produced marketing materials from client newsletters to project proposals; archiving; writing/editing/proofing.