I’m Luísa Tibana, a Portuguese journalist and communications professional with hands-on experience in writing, content strategy, and social media management across Europe and remote teams. I’ve focused on pregnancy, child development, and digital storytelling for English-speaking markets, developing content like Baby Care Guide, Clothing, and Mental Health while driving campaigns across social platforms. I combine creative journalism with digital storytelling and a knack for coordinating communications across channels, from newsletters and blogs to podcasts and social media campaigns. I enjoy collaborating with diverse teams to craft engaging narratives and strategic content that resonates with audiences worldwide.

Luísa Tibana

I’m Luísa Tibana, a Portuguese journalist and communications professional with hands-on experience in writing, content strategy, and social media management across Europe and remote teams. I’ve focused on pregnancy, child development, and digital storytelling for English-speaking markets, developing content like Baby Care Guide, Clothing, and Mental Health while driving campaigns across social platforms. I combine creative journalism with digital storytelling and a knack for coordinating communications across channels, from newsletters and blogs to podcasts and social media campaigns. I enjoy collaborating with diverse teams to craft engaging narratives and strategic content that resonates with audiences worldwide.

Available to hire

I’m Luísa Tibana, a Portuguese journalist and communications professional with hands-on experience in writing, content strategy, and social media management across Europe and remote teams. I’ve focused on pregnancy, child development, and digital storytelling for English-speaking markets, developing content like Baby Care Guide, Clothing, and Mental Health while driving campaigns across social platforms.

I combine creative journalism with digital storytelling and a knack for coordinating communications across channels, from newsletters and blogs to podcasts and social media campaigns. I enjoy collaborating with diverse teams to craft engaging narratives and strategic content that resonates with audiences worldwide.

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Work Experience

Content Editor (Intern) at Preglife
February 28, 2022 - September 15, 2025
Wrote articles on pregnancy and child development for English-speaking markets. Created content categories: Baby Care Guide, Clothing, and Mental Health. Wrote copy for advertising campaigns and social media.
Deputy Coordinator of Communications at Associação de Pesquisadores e Estudantes Brasileiros em Coimbra
June 30, 2022 - September 15, 2025
Managed and created content for social media channels. Produced and edited digital communication materials. Organized and supported event execution.
Writer at Next Generation
June 30, 2022 - September 15, 2025
Wrote creative and journalistic articles for the digital platform. Collaborated in podcast planning and scripting.
Senior Correspondent / Japan & Portugal Correspondent at Around the World
September 30, 2021 - September 15, 2025
Produced articles on international current affairs in countries without local correspondents. Served as a correspondent in Japan and Portugal.
Science & Technology Editor | Reporter at Jornal Universitário de Coimbra – A Cabra
July 31, 2021 - September 15, 2025
Coordinated the Science & Technology section during COVID-19 pandemic: topic selection and weekly article editing for the print edition. Supervised editorial production for issues 300 to 303. Organized and spoke at the 3rd Portuguese Academic Cyberjournalism Summit. Wrote weekly articles for the website and print sections, including commemorative cover for the 730th anniversary of the University of Coimbra.
Fundraising Volunteer at Youth Press and Development Organization
January 31, 2021 - September 15, 2025
Assisted in a fundraising campaign supporting UN COVID-19 relief initiatives.

Education

Master's in Communication Studies at Universidade Católica Portuguesa
September 1, 2022 - June 1, 2025
Bachelor's in Journalism and Communication (Minor in Anglo-American Studies) at Universidade de Coimbra
September 1, 2019 - June 1, 2022
Certification in Digital Health at Harvard Business School Online & Harvard Medical School
January 1, 2022 - September 15, 2025
Exchange Semester at Québec High School (École Secondaire du Québec)
September 1, 2017 - February 1, 2018
Winter course in Advanced English at Westbourn Academy
January 1, 2016 - September 15, 2025

Qualifications

Certification in Digital Health
January 1, 2022 - September 15, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization