Hi, I’m Deidre – a senior web designer and digital consultant with 25+ years of creative experience. I help businesses turn their websites into their hardest-working employees — driving leads, bookings, and sales through smart design, strategic structure, and SEO. I specialise in: • Custom website design • Conversion-focused landing pages • SEO and performance optimisation • Website care & ongoing support • Creative direction and brand consistency My background spans agency and in-house roles. I now work with clients across the UK, Europe, USA and South Africa — from personal trainers and fitness studios to accountants, e-commerce stores, and construction consultancies. I’m reliable, responsive, and genuinely care about helping my clients succeed online. If you need a site that not only looks great but works hard for your business — let’s talk.

Deidre Tavares

Hi, I’m Deidre – a senior web designer and digital consultant with 25+ years of creative experience. I help businesses turn their websites into their hardest-working employees — driving leads, bookings, and sales through smart design, strategic structure, and SEO. I specialise in: • Custom website design • Conversion-focused landing pages • SEO and performance optimisation • Website care & ongoing support • Creative direction and brand consistency My background spans agency and in-house roles. I now work with clients across the UK, Europe, USA and South Africa — from personal trainers and fitness studios to accountants, e-commerce stores, and construction consultancies. I’m reliable, responsive, and genuinely care about helping my clients succeed online. If you need a site that not only looks great but works hard for your business — let’s talk.

Available to hire

Hi, I’m Deidre – a senior web designer and digital consultant with 25+ years of creative experience.
I help businesses turn their websites into their hardest-working employees — driving leads, bookings, and sales through smart design, strategic structure, and SEO.

I specialise in:
• Custom website design
• Conversion-focused landing pages
• SEO and performance optimisation
• Website care & ongoing support
• Creative direction and brand consistency

My background spans agency and in-house roles. I now work with clients across the UK, Europe, USA and South Africa — from personal trainers and fitness studios to accountants, e-commerce stores, and construction consultancies.

I’m reliable, responsive, and genuinely care about helping my clients succeed online. If you need a site that not only looks great but works hard for your business — let’s talk.

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Language

English
Fluent
Afrikaans
Advanced

Work Experience

Senior Content Designer at Kaelo Health Insurance
June 1, 2022 - April 1, 2023
• Oversaw visual consistency and creative quality across all business units and marketing outputs. • Collaborated with executives, marketers, and product teams to deliver campaign assets, branded presentations, and internal communications. • Led design for branded environments, signage, and stakeholder-facing materials. • Managed a team of designers and writers, ensuring alignment with brand and business goals.
Senior Graphic Designer at Genric Insurance
June 15, 2015 - June 1, 2022

Education

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Qualifications

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Industry Experience

Financial Services, Healthcare, Retail, Non-Profit Organization
    A Bold Website That Drives Bookings & Frees Up Time
    I designed and built a modern WordPress website for a private gym in the UK, replacing an outdated site that wasn’t converting. I integrated bookings to automate class scheduling and payments, improved mobile UX, and optimised content for SEO. The result: over 3,000 new users, streamlined bookings, and a site that now works as a lead-generating machine. webdesigner wordpress