Experience Level
Language
English
Fluent
Hindi
Advanced
Malayalam
Intermediate
Tamil
Intermediate
Gujarati
Intermediate
Work Experience
Copywriter at SocialPilot
July 1, 2024 - PresentInitiated and penned SocialPilot’s first-ever newsletter, 'Social Squeeze'; planned, researched, and drafted email sequences for feature launches, conversions, announcements, cross-sells, and onboarding journeys; led scripting for explainer videos, walkthroughs, feature promos, overviews, and brand films; delivered copy across the site, product pages, PR campaigns, and social media; developed a non-verbal video concept to visually capture the product value; worked closely with product owners and project managers as the showrunner of product marketing; collaborated with a 7-member content team to bring timely and coordinated launches to life.
Content Strategist at Aussizz Group Ltd.
June 1, 2024 - September 16, 2025Built a purpose-driven content strategy for education and migration; defined objectives, KPIs, and success metrics; created personas, wrote scripts, managed video and campaign content; ideated brand campaigns, including Diwali 2023 and Khabi Khain Bhi Series; led a 9-member in-house team while coordinating with 29 global branches; oversaw consistent brand messaging, timely publishing, and empathic audience engagement.
Sr. Content Writer at Aussizz Group Ltd.
March 1, 2023 - September 16, 2025Created monthly content calendars aligned with business goals and real user needs; collaborated with Digital Marketing and SEO teams to align organic and paid strategies; wrote scripts, blogs, reels, YouTube content, and sales pitches for WhatsApp and Instagram; experimented with messaging to improve lead flow and tested variations for higher conversions; maintained consistent voice, reviewed and proofread content, and ensured cross-platform relevance.
Content Marketing Manager at Stallion Archisys Ltd.
October 1, 2020 - September 16, 2025Took ownership of the company website, revamped structure, rewrote product pages, and improved UX flow to sharpen brand presence and lead capture; applied design thinking to identify communication gaps and redesigned campaign messaging; worked closely with the CEO, COO, and sales team to shape pitch narratives for international clients; developed SEO-focused content to improve the organic pipeline; regularly reviewed Google metrics to fine-tune strategy and identify new opportunities; created messaging frameworks for digital marketing campaigns, blogs, banners, and marketing assets; coordinated with Business Analysts to craft content for apps, prototypes, and sales decks; reviewed app UI content and micro copy to ensure tone and usability; participated in brainstorming sessions to improve project workflows and implement gaps early, contributing to better execution and client satisfaction.
Stand-up Comic at The Monologue, Ahmedabad
October 1, 2019 - September 16, 2025Performed in a stand-up format, developing storytelling and performance skills.
Visiting Lecturer / Faculty (Part-Time) at FCA IT, GLS University, Ahmedabad
November 1, 2018 - September 16, 2025Delivered course content, fostered student-led discussions, and supported expressive learning environments.
Freelancer at Ahmedabad (Part-Time)
May 1, 2017 - September 16, 2025Freelance writing and content work for local brands and projects.
Education
Master of Arts (English) at St. Xavier's College (Autonomous), Ahmedabad
June 1, 2015 - May 1, 2017Bachelor of Arts (English) at LD Arts College, Ahmedabad
June 1, 2012 - April 1, 2015Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet
Experience Level
Hire a Writer
We have the best writer experts on Twine. Hire a writer in Ahmedabad today.