With 19 years of design experience, I have built a career that combines creative direction, brand storytelling, and cross‑media execution. My expertise covers graphic design, visual identity, marketing campaigns, packaging, and team management, with more than 10 years in design leadership and over 5 years in strategic planning. I have explored AI‑generated creativity since the early days of Stable Diffusion—applying it to product visuals, low‑cost advertising concepts, and video content for my YouTube channel with 9,900+ subscribers. This allows me to merge human creativity with emerging technologies to deliver innovative and scalable solutions. I advocate sustainable design practices, developing recyclable packaging, reusable logistics solutions, and eco‑friendly products across industries. I’m ready to lead teams as Art Director, Creative Strategist, or Design Director, shaping brand communication and translating complex insights into impactful visual experiences. I approach projects from multiple perspectives—creative, strategic, and technical—and balance innovation with practicality and business needs.

With 19 years of design experience, I have built a career that combines creative direction, brand storytelling, and cross‑media execution. My expertise covers graphic design, visual identity, marketing campaigns, packaging, and team management, with more than 10 years in design leadership and over 5 years in strategic planning. I have explored AI‑generated creativity since the early days of Stable Diffusion—applying it to product visuals, low‑cost advertising concepts, and video content for my YouTube channel with 9,900+ subscribers. This allows me to merge human creativity with emerging technologies to deliver innovative and scalable solutions. I advocate sustainable design practices, developing recyclable packaging, reusable logistics solutions, and eco‑friendly products across industries. I’m ready to lead teams as Art Director, Creative Strategist, or Design Director, shaping brand communication and translating complex insights into impactful visual experiences. I approach projects from multiple perspectives—creative, strategic, and technical—and balance innovation with practicality and business needs.

Available to hire

With 19 years of design experience, I have built a career that combines creative direction, brand storytelling, and cross‑media execution. My expertise covers graphic design, visual identity, marketing campaigns, packaging, and team management, with more than 10 years in design leadership and over 5 years in strategic planning. I have explored AI‑generated creativity since the early days of Stable Diffusion—applying it to product visuals, low‑cost advertising concepts, and video content for my YouTube channel with 9,900+ subscribers. This allows me to merge human creativity with emerging technologies to deliver innovative and scalable solutions.

I advocate sustainable design practices, developing recyclable packaging, reusable logistics solutions, and eco‑friendly products across industries. I’m ready to lead teams as Art Director, Creative Strategist, or Design Director, shaping brand communication and translating complex insights into impactful visual experiences. I approach projects from multiple perspectives—creative, strategic, and technical—and balance innovation with practicality and business needs.

See more

Language

English
Fluent
Chinese
Fluent

Work Experience

Project Development Director at GYRO PTE. LTD.
January 1, 2020 - Present
Led development of eco-friendly solutions for client companies by analyzing data and guiding the design and development of sustainable products. Focused on cost control and innovative work methods to streamline processes.
Senior Creative Director at ALIBABA INTERNATIONAL STATION FOR UNITED WANBANG PRINTING TECHNOLOGY CO., LTD.
January 1, 2019 - September 16, 2025
Led creative direction and data-informed design for sustainable packaging and products, including recyclable courier bags, reusable tape-free cartons, and foldable boxes, ensuring alignment with brand and sustainability goals.
Art Director at BEIJING MAYA CULTURE COMMUNICATION CO., LTD.
January 1, 2022 - September 16, 2025
Managed external publicity, corporate image planning, and brand promotion. Actively participated in project ideation, delivering innovative design solutions and presenting concepts clearly to clients.
Senior Graphic Designer at T.R MEDIA
January 1, 2017 - September 16, 2025
Led graphic advertising design, VI design, and related visual campaigns including film/TV poster design, with responsibilities spanning concept development and production.
Graphic Designer at BEI JING STARLIT MOVIE AND TV CULTURE CO., LTD.
January 1, 2008 - September 16, 2025
Produced graphic and VI designs for film/TV marketing materials; created artwork and posters and contributed to a video campaign in Seattle featuring a Chinese celebrity.
Founder, Shareholder, Project Development Director at GYRO PTE.LTD.
August 1, 2020 - Present
Lead design, process, and commercialization of environmentally friendly products. Develop recyclable paper express bags and test AI productivity workflows via a YouTube channel with 9,900+ subscribers. Implement AI tools (Stable Diffusion, ChatGPT, AI-driven video production) to optimize product visualization, website imagery, and cost-efficient campaigns. Promote sustainable materials and eco-friendly products across packaging, clothing, and office supplies, coordinating cross‑functional teams to scale innovative concepts.
Co-founder, Creative and Planning Director, Operations at Alibaba International Station for Environmental Product Development and Sales
July 1, 2020 - September 30, 2025
Co-founded and led creative planning, R&D of environment-friendly materials across logistics, clothing, urban construction, and other industries. Designed e-commerce packaging for RE-ZIP (Denmark), recycled courier bags for POSTNORD, and reusable tape-free cartons; designed and developed foldable and reusable boxes to reduce plastic waste and climate impact.
Co-founder, Design Director, Planner at Beijing Maya Culture Communication Co., Ltd
May 1, 2022 - September 30, 2025
Oversaw external publicity, corporate image planning, and branding. Led creative concepts, presented design rationales to clients, and ensured alignment with brand strategy. Executed projects including TV play publicity, posters, leaflets, catalogues; film publicity campaigns; magazine photo retouching; company VI, website, and logo design.
Senior Graphic Designer at T. R Media
December 1, 2012 - September 30, 2025
Handled company graphic advertising design, VI design, and artist painting for film/TV posters; contributed to TV play publicity planning, movie campaigns, and magazine photo retouching.
Graphic Designer at Beijing Starlit Movie and TV Culture Co., Ltd.
September 1, 2008 - September 30, 2025
Graphic design, VI design, artist painting, film/TV poster design; contributed to photography campaigns and publicity assets for branding initiatives.
Founder, Shareholder, Project Development Director at GYRO PTE. LTD.
August 1, 2020 - Present
Lead the design, process optimization, and commercialization of environmentally friendly products. Oversee the integration of sustainable materials into daily life and manage product development such as recyclable paper express bags. Established a YouTube channel with 9,900+ subscribers to test AI productivity tools, starting with Stable Diffusion to create product visuals, cost-efficient campaign concepts, and website imagery. Expanded to AI-driven video production and content development, demonstrating how AI can reduce costs, streamline workflows, and amplify brand storytelling. Advocated sustainable design across packaging, logistics, and product development, aligning creative strategy with business goals.
Co-founder, Creative and Planning Director, Operations at Alibaba International Station
July 1, 2020 - September 30, 2025
Proposed the Environmental Smart City concept applying eco-friendly materials to logistics, clothing, urban construction and other industries to reduce plastic waste and climate impact. Designed e-commerce logistics recyclable packaging for R-zip (Denmark), recycled courier bags for POSTNORD, and tape-free cartons; developed foldable and reusable packaging solutions to reduce waste.
Co-founder, Design Director, Planner at Beijing Maya Culture Communication Co., Ltd
May 1, 2022 - September 30, 2025
Directed external publicity, corporate branding, and visual identity planning; led creative concept development and presented designs to clients to secure buy-in. Managed projects across TV play publicity, posters, leaflets, catalogs; film publicity campaigns; magazine retouching; CCTV Defense Review publicity; VI, website, logo, and packaging design.
Senior Graphic Designer at T. R Media
December 1, 2012 - September 30, 2025
Executed graphic advertising design, VI design, artist painting, and film/TV poster design. Contributed to numerous publicity campaigns and publications including TV play posters and catalog work.
Graphic Designer at Beijing Starlit Movie and TV Culture Co., Ltd
September 1, 2008 - September 30, 2025
Graphic design, VI design, artist painting, and film/TV poster design; produced posters and publicity assets for films and TV programs; invited by the U.S. Department of Agriculture as photographer and designer, enhancing brand visibility.
Founder, Shareholder, Project Development Director at GYRO PTE. LTD.
August 1, 2020 - Present
Lead design, process, and commercialization of environmentally friendly products; established a YouTube channel with a sizable following to test AI productivity; piloted AI-driven visuals, website imagery, and cost-efficient campaign concepts; integrated AI into design, marketing, and communication workflows; champions sustainable design with recyclable packaging and eco-friendly products across industries.
Co-founder, Creative and Planning Director, Operations at Alibaba International Station
July 1, 2020 - September 30, 2025
Co-founded environmental product development initiatives; proposed the concept of an Environmental Smart City; led R&D to apply eco-friendly materials across logistics, clothing, urban construction; designed recyclable packaging for Denmark’s Re-zip, recycled courier bags for POSTNORD, tape-free cartons, and foldable/reusable boxes.
Co-founder, Design Director, Planner at Beijing Maya Culture Communication Co., Ltd
May 1, 2022 - September 30, 2025
Directed external publicity, corporate image planning, and branding; led creative concepts and project design; presented ideas to clients and secured buy-in; developed TV play publicity, poster/leaflet/catalogue work for multiple titles; contributed to film and publication campaigns and brand identity assets.
Senior Graphic Designer at T. R Media
December 1, 2012 - September 30, 2025
Handled company graphic advertising design, VI design, artist painting, and film/TV poster design; contributed to TV publicity planning, movie campaigns, and magazine photo retouching for various clients.
Graphic Designer at Beijing Starlit Movie and TV Culture Co., Ltd.
September 1, 2008 - September 30, 2025
Executed graphic design, VI design, and poster production for films and campaigns; invited by U.S. Department of Agriculture to travel as photographer and designer, creating campaign materials to boost brand visibility.
Founder, Shareholder, Project Development Director at GYRO PTE.LTD.
August 1, 2020 - Present
Lead the design, process, and commercialization of environmentally friendly products; developed recyclable packaging concepts; launched a YouTube channel with 9,900+ subscribers to test AI productivity; piloted AI-driven product visuals, website imagery, and cost-efficient campaign concepts; integrated AI tools into design, marketing, and communications to reduce costs and amplify storytelling; advocate sustainable design across industries.
Co-founder, Creative and Planning Director, Operations at Alibaba International Station for environmental product development and sales
July 1, 2020 - September 30, 2025
Co-founded and led creative planning and operations; proposed the concept of an Environmental Smart City; R&D applying environmentally friendly materials to logistics, clothing, urban construction and other industries; designed recyclable packaging for RE-ZIP in Denmark; designed and manufactured recycled courier bag for POSTNORD; designed tape‑free cartons and foldable, reusable boxes.
Co-founder, Design Director, Planner at Beijing Maya Culture Communication Co., Ltd
May 1, 2022 - September 30, 2025
Carried out external publicity, corporate image planning, and branding; participated in creative concept development and design execution; communicated ideas to clients and won buy-in; project experience includes TV play publicity, posters, leaflets, and catalogs; film publicity campaigns; magazine retouching; publicity for China Central Television - Defense Review; design of VI, website, logo, posters, and packaging; collaborated with Bona Film Group Limited and other clients.
Senior Graphic Designer at T. R Media
December 1, 2012 - September 30, 2025
Company graphic advertising design, VI design, artist painting, film/TV poster design, and related project execution.
Graphic Designer at Beijing Starlit Movie and TV Culture Co., Ltd
September 1, 2008 - September 30, 2025
Graphic design, VI design, artist painting, film and TV poster design; contributed to company branding and visual identity projects.

Education

Diploma in Visual Communication Design at Hainan Vocational University of Science and Technology
January 1, 2000 - January 1, 2004
C level International Commercial Art Designer Certificate at The C level International Commercial Art Designer Certifcate
January 1, 2017 - January 1, 2020
Diploma in Design Visual Communication at Singapore Polytechnic
January 1, 2019 - January 1, 2023
Training on advertising graphic design at Advertising Graphic Design Training (Professional category: Art)
September 1, 2000 - July 1, 2004
Diploma in Visual Communication Design at Hainan Vocational University of Science and Technology
December 1, 2017 - December 1, 2020
Diploma in Design (Visual Communication) at Singapore Polytechnic
April 1, 2023 - October 1, 2025
Diploma in Visual Communication Design at Hainan Vocational University of Science and Technology
December 1, 2017 - December 1, 2020
Diploma in Visual Communication Design at Hainan Vocational University of Science and Technology
December 1, 2017 - December 1, 2020
Diploma in Design (Visual Communication) at Singapore Polytechnic
April 1, 2023 - October 1, 2025
Diploma in Visual Communication Design at Hainan Vocational University of Science and Technology
December 1, 2017 - December 1, 2020
Diploma in Design (Visual Communication) at Singapore Polytechnic
April 1, 2023 - October 1, 2025

Qualifications

C level International Commercial Art Designer Certificate
January 1, 2017 - January 1, 2020
ACAA Certified Graphic Designer
January 1, 2018 - September 30, 2025
ACAA Certified Electronic Publisher
January 1, 2018 - September 30, 2025
ACAA Certified Senior Visual Designer
January 1, 2018 - September 30, 2025
The C level International Commercial Art Designer Certificate (Ministry of Human Resources and Social Security of the People’s Republic of China)
August 1, 2019 - September 30, 2025
Training on advertising graphic design
September 1, 2000 - July 1, 2004
Singapore Polytechnic Diploma in Design (Visual Communication)
April 1, 2023 - October 1, 2025
ACAA Certified Graphic Designer
January 1, 2018 - September 30, 2025
ACAA Certified Electronic Publisher
January 1, 2018 - September 30, 2025
ACAA Certified Senior Visual Designer
January 1, 2018 - September 30, 2025
The C level International Commercial Art Designer Certificate (Ministry of Human Resources and Social Security of the PRC)
August 1, 2019 - September 30, 2025
Training on advertising graphic design
September 1, 2000 - July 1, 2004
ACAA Certified Graphic Designer
January 1, 2018 - September 30, 2025
ACAA Certified Electronic Publisher
January 1, 2018 - September 30, 2025
ACAA Certified Senior Visual Designer
January 1, 2018 - September 30, 2025
The C level International Commercial Art Designer Certificate
August 1, 2019 - September 30, 2025
ACAA Certified Graphic Designer
January 1, 2018 - September 30, 2025
ACAA Certified Electronic Publisher
January 1, 2018 - September 30, 2025
ACAA Certified Senior Visual Designer
January 1, 2018 - September 30, 2025
The C level International Commercial Art Designer Certificate
August 1, 2019 - September 30, 2025
Training on advertising graphic design
September 1, 2000 - July 1, 2004
ACAA Certified Graphic Designer
January 1, 2018 - September 30, 2025
ACAA Certified Electronic Publisher
January 1, 2018 - September 30, 2025
ACAA Certified Senior Visual Designer
January 1, 2018 - September 30, 2025
The C level International Commercial Art Designer Certificate (Ministry of Human Resources and Social Security of the People’s Republic of China)
August 1, 2019 - September 30, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Manufacturing, Retail, Education, Other