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Hi, I’m Christine Liu, a marketing professional with 5+ years of experience creating and executing multi-channel content and campaigns in fast-paced, international environments. I’m skilled at developing engaging, conversion-driven content across digital platforms, managing lead generation and marketing funnels, and combining creativity with data-driven insights to optimize performance. I excel at turning creative ideas into data-driven campaigns that drive engagement, leads, and growth across digital channels. I love blending strategic thinking with hands-on execution, optimizing funnels, and collaborating with diverse teams and stakeholders to deliver measurable impact.…Hi, I’m Christine Liu, a marketing professional with 5+ years of experience creating and executing multi-channel content and campaigns in fast-paced, international environments. I’m skilled at developing engaging, conversion-driven content across digital platforms, managing lead generation and marketing funnels, and combining creativity with data-driven insights to optimize performance. I excel at turning creative ideas into data-driven campaigns that drive engagement, leads, and growth across digital channels. I love blending strategic thinking with hands-on execution, optimizing funnels, and collaborating with diverse teams and stakeholders to deliver measurable impact.

Christine Liu

Marketing Strategist, Content Creator, Social Media Manager, +6

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Hi, I’m Christine Liu, a marketing professional with 5+ years of experience creating and executing multi-channel content and campaigns in fast-paced, international environments. I’m skilled at developing engaging, conversion-driven content across digital platforms, managing lead generation and marketing funnels, and combining creativity with data-driven insights to optimize performance. I excel at turning creative ideas into data-driven campaigns that drive engagement, leads, and growth across digital channels. I love blending strategic thinking with hands-on execution, optimizing funnels, and collaborating with diverse teams and stakeholders to deliver measurable impact.…Hi, I’m Christine Liu, a marketing professional with 5+ years of experience creating and executing multi-channel content and campaigns in fast-paced, international environments. I’m skilled at developing engaging, conversion-driven content across digital platforms, managing lead generation and marketing funnels, and combining creativity with data-driven insights to optimize performance. I excel at turning creative ideas into data-driven campaigns that drive engagement, leads, and growth across digital channels. I love blending strategic thinking with hands-on execution, optimizing funnels, and collaborating with diverse teams and stakeholders to deliver measurable impact.

Available to hire

Hi, I’m Christine Liu, a marketing professional with 5+ years of experience creating and executing multi-channel content and campaigns in fast-paced, international environments. I’m skilled at developing engaging, conversion-driven content across digital platforms, managing lead generation and marketing funnels, and combining creativity with data-driven insights to optimize performance.

I excel at turning creative ideas into data-driven campaigns that drive engagement, leads, and growth across digital channels. I love blending strategic thinking with hands-on execution, optimizing funnels, and collaborating with diverse teams and stakeholders to deliver measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

Korean

Intermediate

English

Fluent

Chinese

Fluent

French

Beginner

Work Experience

Marketing & Communications Manager at Independent Artist, Zurich

February 1, 2022 - Present

Designed and executed social media campaigns, increased brand awareness and engagement. Created and managed promotional materials, grew social followers from 0 to 90k, and led omnichannel marketing strategies including video and photo production to strengthen storytelling and engagement.

Marketing Coordinator at ETH Entrepreneur Club, Zurich

March 1, 2024 - Present

Developed visually engaging content for newsletters and social media, promoting sustainability initiatives and increasing audience engagement. Conducted data-driven performance analyses to improve communications strategies across channels.

COO, Head of Marketing & Sponsoring at Kite Solidarity Association, Zurich

June 2, 2024 - September 16, 2025

Led cross-functional marketing and sponsorship initiatives; built partnerships, developed stakeholder communications, and contributed to brand-building and audience engagement.

Energy Communications Intern at International Institute for Sustainable Development, Zurich

September 1, 2024 - September 16, 2025

Led creative strategy and execution for presentations, marketing materials, and website design. Directed cross-functional teams and formulated business strategies for a newly established startup.

Marketing & Communications Manager at Kite Solidarity Association

February 1, 2022 - Present

Led marketing and communications initiatives, built and managed social media campaigns, and drove brand awareness and engagement.

Independent Artist at Zurich & Paris

March 1, 2024 - Present

Designed and executed visually engaging promotional materials for social media platforms, creating compelling content (graphics, videos, posters) to grow audience engagement.

Marketing Coordinator at Kite Solidarity Association

March 1, 2024 - Present

Developed impactful content for newsletters, social media, and events; conducted data-driven analyses to improve communications strategy.

Energy Communications Intern at International Institute for Sustainable Development (IISD)

September 1, 2024 - September 16, 2025

Led creative strategy and execution for presentations, marketing materials, and website design; directed cross-functional teams and formulated business strategies for a newly established startup.

COO, Head of Marketing & Sponsoring at Kite Solidarity Association

June 1, 2024 - September 16, 2025

Oversaw operations and led marketing and sponsorship initiatives, coordinating partnerships and budgeting to support organizational growth.

Marketing & Communications Manager at Independent Artist

February 1, 2022 - Present

Designed and executed social media campaigns, created visually engaging promotional materials for social media platforms (Instagram, LinkedIn, etc.), increasing brand awareness and audience engagement. Produced newsletters and social media content to promote sustainability initiatives and grow the audience. Conducted data-driven performance analyses and implemented insights to improve communications strategies across channels.

Marketing Coordinator at ETH Entrepreneur Club

March 1, 2024 - Present

Developed impactful content for newsletters and social media, promoting sustainability initiatives and increasing audience engagement. Conducted data-driven performance analyses, implementing insights to improve communications strategies across channels.

COO, Head of Marketing & Sponsoring at Kite Solidarity Association

June 1, 2024 - September 16, 2025

Led marketing and sponsorship initiatives, developed partnership and sponsorship strategies to support the organization's goals.

Energy Communications Intern at International Institute for Sustainable Development

September 1, 2024 - September 16, 2025

Led creative strategy and execution for presentations, marketing materials, and website design. Directed cross-functional teams and developed sponsorship and fundraising strategies, securing new donors and partners.

Head of Marketing & Communications

October 1, 2025 - Present

Led omnichannel marketing and communications strategies, advised on GTM and growth, led rebranding and asset creation (website, content, SEO, social media), and managed lead generation, campaigns, events, and cross-functional collaboration with agencies and design teams.

Growth Specialist

March 1, 2026 - Present

Focused on growth strategies for startup initiatives, led growth experiments across channels, improved conversion funnels and landing pages through testing, and managed multi-channel campaigns and partnerships to drive user acquisition and engagement.

Marketing Specialist at ETH Entrepreneur Club Zürich

March 1, 2024 - July 31, 2025

Developed cross-channel marketing strategies, led rebranding initiatives, created digital content/assets (website, SEO, social media), and collaborated with external designers; drove tutor and customer outreach and managed events and partnerships.

Flight Attendant at Swiss International Air Lines

September 1, 2018 - January 31, 2021

Delivered high-quality customer service to passengers across Beijing & Zurich, supported cross-cultural communication, safety procedures, and crisis management, contributing to reliable service.

Marketing Intern at Lufthansa Beijing

September 1, 2017 - March 31, 2018

Assisted with marketing activities, campaigns, social media, and event coordination for Beijing operations.

Corporate Communications Intern at OC Oerlikon

November 1, 2022 - May 31, 2023

Supported PR and corporate communications; assisted with AGM and press releases; coordinated with international agencies and stakeholders; contributed to messaging and event planning.