Marketing professional with 5+ years of experience creating and executing multi-channel content and campaigns in fast-paced, international environments. Skilled in developing engaging, conversion-driven content across digital platforms, managing lead generation and marketing funnels, and combining creativity with data-driven insights to optimize performance. Experienced in brand strategy and positioning, end-to-end campaign execution, and performance reporting. Strong communicator across cultures with expertise in CRM, SEO, paid social, and content/influencer marketing to grow engagement and reduce CAC.

Christine Liu

Marketing professional with 5+ years of experience creating and executing multi-channel content and campaigns in fast-paced, international environments. Skilled in developing engaging, conversion-driven content across digital platforms, managing lead generation and marketing funnels, and combining creativity with data-driven insights to optimize performance. Experienced in brand strategy and positioning, end-to-end campaign execution, and performance reporting. Strong communicator across cultures with expertise in CRM, SEO, paid social, and content/influencer marketing to grow engagement and reduce CAC.

Available to hire

Marketing professional with 5+ years of experience creating and executing multi-channel content and campaigns in fast-paced, international environments. Skilled in developing engaging, conversion-driven content across digital platforms, managing lead generation and marketing funnels, and combining creativity with data-driven insights to optimize performance.

Experienced in brand strategy and positioning, end-to-end campaign execution, and performance reporting. Strong communicator across cultures with expertise in CRM, SEO, paid social, and content/influencer marketing to grow engagement and reduce CAC.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

German
Fluent
Korean
Intermediate
English
Fluent
Chinese
Fluent
French
Intermediate

Work Experience

Growth Specialist
March 1, 2026 - Present
Focused on growth strategies for startup initiatives, led growth experiments across channels, improved conversion funnels and landing pages through testing, and managed multi-channel campaigns and partnerships to drive user acquisition and engagement.
Head of Marketing & Communication at Dreamandol Paris
October 2, 2025 - Present
Head of Marketing & Communications
October 1, 2025 - Present
Led omnichannel marketing and communications strategies, advised on GTM and growth, led rebranding and asset creation (website, content, SEO, social media), and managed lead generation, campaigns, events, and cross-functional collaboration with agencies and design teams.
Energy Communications Intern at International Institute for Sustainable Development
September 1, 2024 - September 16, 2025
Led creative strategy and execution for presentations, marketing materials, and website design. Directed cross-functional teams and developed sponsorship and fundraising strategies, securing new donors and partners.
Energy Communications Intern at International Institute for Sustainable Development (IISD)
September 1, 2024 - September 16, 2025
Led creative strategy and execution for presentations, marketing materials, and website design; directed cross-functional teams and formulated business strategies for a newly established startup.
Energy Communications Intern at International Institute for Sustainable Development, Zurich
September 1, 2024 - September 16, 2025
Led creative strategy and execution for presentations, marketing materials, and website design. Directed cross-functional teams and formulated business strategies for a newly established startup.
COO, Head of Marketing & Sponsoring at Kite Solidarity Association, Zurich
June 2, 2024 - September 16, 2025
Led cross-functional marketing and sponsorship initiatives; built partnerships, developed stakeholder communications, and contributed to brand-building and audience engagement.
COO, Head of Marketing & Sponsoring at Kite Solidarity Association
June 1, 2024 - September 16, 2025
Led marketing and sponsorship initiatives, developed partnership and sponsorship strategies to support the organization's goals.
COO, Head of Marketing & Sponsoring at Kite Solidarity Association
June 1, 2024 - September 16, 2025
Oversaw operations and led marketing and sponsorship initiatives, coordinating partnerships and budgeting to support organizational growth.
Creative & Growth Specialist at Bouml Zurich (Remote)
March 2, 2024 - July 2, 2025
Marketing Specialist at THE Entrepreneur Club Zurich (ETHE Entrepreneur Club)
March 1, 2024 - January 1, 2025
Marketing Specialist at ETH Entrepreneur Club Zürich
March 1, 2024 - July 31, 2025
Developed cross-channel marketing strategies, led rebranding initiatives, created digital content/assets (website, SEO, social media), and collaborated with external designers; drove tutor and customer outreach and managed events and partnerships.
Marketing Coordinator at ETH Entrepreneur Club
March 1, 2024 - Present
Developed impactful content for newsletters and social media, promoting sustainability initiatives and increasing audience engagement. Conducted data-driven performance analyses, implementing insights to improve communications strategies across channels.
Marketing Coordinator at Kite Solidarity Association
March 1, 2024 - Present
Developed impactful content for newsletters, social media, and events; conducted data-driven analyses to improve communications strategy.
Independent Artist at Zurich & Paris
March 1, 2024 - Present
Designed and executed visually engaging promotional materials for social media platforms, creating compelling content (graphics, videos, posters) to grow audience engagement.
Marketing Coordinator at ETH Entrepreneur Club, Zurich
March 1, 2024 - Present
Developed visually engaging content for newsletters and social media, promoting sustainability initiatives and increasing audience engagement. Conducted data-driven performance analyses to improve communications strategies across channels.
COO, Head of Donations & Sponsoring at Kite Solidarity Association (Zurich)
December 1, 2023 - June 1, 2024
Developed and maintained donor/sponsor relationships, coordinated partnership deals, and organized 10+ B2B and B2C events to strengthen stakeholder relations and retention.
Corporate Communications Intern at OC Oerlikon (Pfäffikon SZL A N G U I A)
November 1, 2022 - May 1, 2023
Assisted with PR for AGMs and press releases, managed collaborations with international agencies and stakeholders, and supported corporate communications and outreach. Assisted with marketing setup including websites and social media channels.
Corporate Communications Intern at OC Oerlikon
November 1, 2022 - May 31, 2023
Supported PR and corporate communications; assisted with AGM and press releases; coordinated with international agencies and stakeholders; contributed to messaging and event planning.
Marketing & Communications Manager at Independent Artist
February 1, 2022 - Present
Designed and executed social media campaigns, created visually engaging promotional materials for social media platforms (Instagram, LinkedIn, etc.), increasing brand awareness and audience engagement. Produced newsletters and social media content to promote sustainability initiatives and grow the audience. Conducted data-driven performance analyses and implemented insights to improve communications strategies across channels.
Marketing & Communications Manager at Kite Solidarity Association
February 1, 2022 - Present
Led marketing and communications initiatives, built and managed social media campaigns, and drove brand awareness and engagement.
Marketing & Communications Manager at Independent Artist, Zurich
February 1, 2022 - Present
Designed and executed social media campaigns, increased brand awareness and engagement. Created and managed promotional materials, grew social followers from 0 to 90k, and led omnichannel marketing strategies including video and photo production to strengthen storytelling and engagement.
Flight Attendant at Swiss International Air Lines
September 1, 2018 - January 31, 2021
Delivered high-quality customer service to passengers across Beijing & Zurich, supported cross-cultural communication, safety procedures, and crisis management, contributing to reliable service.
Marketing Intern at Lufthansa Beijing (Hongqiao Beijing)
September 1, 2017 - March 1, 2018
Marketing Intern at Lufthansa Beijing
September 1, 2017 - March 31, 2018
Assisted with marketing activities, campaigns, social media, and event coordination for Beijing operations.

Education

Master of Management & Economics at University of Zurich
January 1, 2021 - January 1, 2024
Bachelor of English at Civil Aviation University of China
January 1, 2014 - January 1, 2018
Master of Management & Economics at University of Zurich
January 1, 2021 - January 1, 2024
Bachelor of English at Civil Aviation University of China
January 1, 2014 - January 1, 2018
Master of Management & Economics at University of Zurich
January 1, 2021 - January 1, 2024
Bachelor of English at Civil Aviation University of China
January 1, 2014 - January 1, 2018
Master of Management & Economics at University of Zurich
January 1, 2021 - December 31, 2024
Master of Management & Economics at University of Zurich
January 1, 2021 - January 1, 2024
Bachelor of English at University of Zurich
January 11, 2030 - August 1, 2026
Marketing & Branding Manager at Démodé Digital Paris
January 1, 2022 - August 1, 2026

Qualifications

Bachelor of English
February 1, 2022 - May 29, 2026
Bachelor of English
January 1, 2018 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education, Software & Internet, Energy & Utilities, Travel & Hospitality