Christine Liu
Marketing professional with 5+ years of experience creating and executing multi-channel content and campaigns in fast-paced, international environments.
About
Marketing professional with 5+ years of experience creating and executing multi-channel content and campaigns in fast-paced, international environments. Skilled in developing engaging, conversion-driven content across digital platforms, managing lead generation and marketing funnels, and combining creativity with data-driven insights to optimize performance.
Experienced in brand strategy and positioning, end-to-end campaign execution, and performance reporting. Strong communicator across cultures with expertise in CRM, SEO, paid social, and content/influencer marketing to grow engagement and reduce CAC.
- 7 years' experience
- Joined September 2025
Skills· 26
Languages
- GermanFluent
- KoreanIntermediate
- EnglishFluent
- ChineseFluent
- FrenchIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Non-Profit Organization
- Education
- Software & Internet
- Energy & Utilities
- Travel & Hospitality
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Work experience· 25 roles
Focused on growth strategies for startup initiatives, led growth experiments across channels, improved conversion funnels and landing pages through testing, and managed multi-channel campaigns and partnerships to drive user acquisition and engagement.
Led omnichannel marketing and communications strategies, advised on GTM and growth, led rebranding and asset creation (website, content, SEO, social media), and managed lead generation, campaigns, events, and cross-functional collaboration with agencies and design teams.
Education· 10
Certifications and awards
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