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I am an energetic, dynamic and communicative professional with strong organization skills. I thrive in international teams, bringing empathy and a multicultural mindset to every project. I am passionate about fashion, photography and travel, and I lead creative campaigns from concept to deliverables, blending design, storytelling and production.…

Guillermo Ruiz Palanca

Photographer, Filmmaker, Creative Director, +2

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I am an energetic, dynamic and communicative professional with strong organization skills. I thrive in international teams, bringing empathy and a multicultural mindset to every project. I am passionate about fashion, photography and travel, and I lead creative campaigns from concept to deliverables, blending design, storytelling and production.…

Available to hire

I am an energetic, dynamic and communicative professional with strong organization skills. I thrive in international teams, bringing empathy and a multicultural mindset to every project.

I am passionate about fashion, photography and travel, and I lead creative campaigns from concept to deliverables, blending design, storytelling and production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Fluent

Work Experience

Founder & Creative Director at Maison Cocople

January 1, 2025 - September 16, 2025

Founded Maison Cocople, a fashion brand specializing in limited-edition designer goods. Directed and produced all campaigns, including photography and video, while managing design and brand strategy.

Business Consultant at Goal Systems

January 1, 2023 - September 16, 2025

Optimization of transport operations, vehicles and crews scheduling and rostering, implementing software solutions in transport companies. Requirements specification and data analysis. Definition of functional needs and project plan strategies. Design of optimization models for daily planning and operations.

Photographer & Filmmaker at Freelance / Self-employed

January 1, 2023 - Present

Freelance photographer and filmmaker based in Madrid, specializing in campaigns, lookbooks and content creation for brands. Experienced in art direction, visual storytelling, and full production workflows.

Consultant at Ecoluz Consultores

January 1, 2021 - September 16, 2025

Consultant focused on energy efficiency, renewable energy and cost optimization projects.

Private Tutor at Private Tutoring

January 1, 2020 - September 16, 2025

Taught mathematics, physics, chemistry and French in the Canary Islands to improve student’s academic performance.

Photographer Assistant at Laboratorio de Fotografía de la Escuela de Arquitectura

January 1, 2019 - September 16, 2025

Internship in the Architecture School Photography Studio with photographer José Bueno. Captured digital standardized images of documents and objects, such as fossils. Co-author on the exhibition’s catalogue of Yo Tuve un sueño by José L. Luzardo.

Photographer & Filmmaker at Dontocheli Content

January 1, 2019 - September 16, 2025

Content creation for the espadrilles brand, including event and party coverage.

Tennis Coach at Ace Tennis Camps

January 1, 2016 - September 16, 2025

Worked as a tennis coach in Ace Tennis Camps during the summers of 2015 and 2016 in Royal Holloway and Queenswood.