Costi Popescu

Led the growth and scaling of the Sales & Marketing function for SaaS, CRM, IoT, and digital marketing. Built and mentored high‑performing cross‑functional teams, defined go‑to‑market processes, and established KPIs driving sustainable multi‑million‑dollar revenue growth. Executed data‑driven, AI‑enabled sales and marketing strategies to expand pipeline and drive revenue across 5+ international markets. Improved retention and upsell, and fostered ownership and collaboration through budgeting, forecasting, and reporting. Translated market insights into actionable strategies and aligned with product, operations, and customer success teams to optimize go‑to‑market execution.

Lead and optimize performance of 17 Google Ads accounts; oversaw account strategists; achieved ~50% increase in portfolio revenue, campaign quality, and effectiveness. Drove cross‑channel strategy and alignment with product, operations, and customer success teams to maximize ROI and client satisfaction.

Led a team of 13 to exceed productivity targets and SLA expectations; designed and implemented digital marketing campaigns across social media; managed workloads, training, and coaching; cross‑functional collaboration to resolve escalations and ensure client satisfaction.