Kwok Yee Ki, Charlotte

Commercial Officer at Hawksford Office

Led marketing campaigns for Asian markets focusing on corporate expansion in the UAE; advised SMEs on UAE market entry strategies; built connections with intermediaries (e.g., chambers, business councils, law firms) for collaboration.

Commercial Officer at Hawksford Office

Marketing campaigns in Asian markets on corporate expansion in UAE; advising SMEs on expansion strategies; exploring and connecting with intermediaries (e.g., Chambers, business councils, law firms) for collaboration.

Business Development Executive at ClarityEnglish

Local and international business development and client retention; managed a portfolio of 40+ clients (librarians and teachers at universities and schools globally); achieved 20% sales growth year over year; organized exhibitions and fairs; conducted product workshops; led internal and external corporate communications; sourced and utilized tools like CRM and eDM platforms to run marketing campaigns.

Business Development Executive at ClarityEnglish

Local and international business development and retention; management and development of a portfolio of more than 40 clients (Librarians and teachers from Higher Education Institutions in Hong Kong and across the globe); increased 20% of sales compared to the year before; exhibition and fairs organisation and supervision; conduct workshops for product promotion; internal and external corporate communications; sourcing and utilization of sales and marketing tools (CRM, eDM platform) to create marketing campaigns.

Freelance Marketer at Oasis Brand Communications

Overseeing marketing campaigns; copywriting and translation for marketing and promotional materials; coordinating remote marketing efforts for clients.

Freelance Marketer (work remotely) at Oasis Brand Communications

Marketing campaign supervision; marketing and promotional materials copywriting and translation.

Marketing Executive at Oxford University Press (China Ltd)

Development, plan and management of marketing & promotion events; more than 45 events per year, targeting teachers and lecturers from Kindergarten to University levels; product launches, seminars, workshops, public competitions, mock examinations, etc; collaboration with other institutions; largest audience for one single event: over 3,000 participants; events execution, supervision and post event evaluation; internal and external corporate communications; utilization of marketing tools (CMS, EMS, SEM) to create marketing campaigns.

Marketing Executive at Oxford University Press (China Ltd)

Developed, planned and managed marketing and promotion events (45+ per year) for teachers and lecturers from Kindergarten to University levels; executed product launches, seminars, workshops, mock examinations; collaborated with institutions (e.g., co-organizing e-learning competitions with The University of Hong Kong); large-scale events with thousands of attendees; conducted post-event evaluation; internal and external communications; utilized CMS/EMS/SEM for campaigns.

Senior Sales and Marketing Executive at EdFun Limited

Management and development of a portfolio of more than 40 clients (teachers from Primary School to Secondary School levels); total annual turnover HK$ 750,000; 2015 target exceeded 125%; Direct Sales: cold calls, participation to educational exhibitions, seminars; Customer Relationship Management: customer retention and acquisition of new accounts; Program invigilation, follow-up and supervision.

Senior Sales and Marketing Executive at EdFun Limited

Managed a portfolio of 40+ clients (teachers from primary to secondary); achieved HK$750,000 annual turnover with 125% target attainment in 2015; direct sales via cold calls and educational exhibitions; customer relationship management for retention and acquisition; program invigilation and follow-up.

Program Coordinator at Edfun Limited

Courses and classes coordination; Curriculum Design.

Program Coordinator at Edfun Limited

Coordinated courses and classes; designed curricula.

Temporary Clerical Assistant at City University of Hong Kong

Clerical and administration work.