I'm a self-driven marketer with a growth mindset and a solid foundation in digital media tools including Google Ads, Analytics, Meta Ads Manager, and TikTok Shop. I thrive managing fast-paced projects and collaborating across teams to drive scalable campaigns that increase reach and ROI. As a project manager and clear communicator, I blend data analysis with paid social strategy, emphasizing budget optimization and brand identity. I love crafting creative yet data-informed strategies, building strong creator relationships, and delivering timely insights that move the business forward.

Mshae Maley

I'm a self-driven marketer with a growth mindset and a solid foundation in digital media tools including Google Ads, Analytics, Meta Ads Manager, and TikTok Shop. I thrive managing fast-paced projects and collaborating across teams to drive scalable campaigns that increase reach and ROI. As a project manager and clear communicator, I blend data analysis with paid social strategy, emphasizing budget optimization and brand identity. I love crafting creative yet data-informed strategies, building strong creator relationships, and delivering timely insights that move the business forward.

Available to hire

I’m a self-driven marketer with a growth mindset and a solid foundation in digital media tools including Google Ads, Analytics, Meta Ads Manager, and TikTok Shop. I thrive managing fast-paced projects and collaborating across teams to drive scalable campaigns that increase reach and ROI.

As a project manager and clear communicator, I blend data analysis with paid social strategy, emphasizing budget optimization and brand identity. I love crafting creative yet data-informed strategies, building strong creator relationships, and delivering timely insights that move the business forward.

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Language

English
Fluent

Work Experience

Marketing Assistant, Social Commerce (Contract) at Hachette Book Group
July 1, 2025 - Present
Singly handles the TikTok Shop Seller Center, manages affiliate creator relationships, approves samples, troubleshoots Shopify sync issues, and monitors product performance and inventory. Produces P&L reports and dashboards for TikTok Shop campaigns, optimizing reach, profit, and creator influence.
Digital Marketing Associate at Steven Land Menswear
July 1, 2024 - Present
Independently scaled Meta Ad budgets by 20%, leading to a 53% increase in paid social sales in Q4 after leading Black Friday/Cyber Monday strategy campaigns which also included organic social, email, and Google search and display ads, resulting in a 95% YoY increase in total sales through rigorous A/B testing and compelling copywriting.
Social Media Marketing Intern at The Home Edit
June 1, 2023 - September 16, 2025
Nashville-based intern who brainstormed and executed social content to increase engagement and sales for the international brand The Home Edit (6.7M followers), using Canva, CapCut, Video Leap, and Photoshop, while assembling creative strategies for TikTok and Instagram platforms. Created TikTok and Instagram content that achieved 3.1M views and generated thousands in commission within 24 hours of posting, impressing stakeholders with energetic and effective marketing strategies.
Marketing Assistant at Hachette Book Group - Social Commerce (Contract)
July 1, 2025 - Present
Managed TikTok Shop Seller Center operations, including affiliate creator relationships, approving samples, troubleshooting Shopify sync issues, and monitoring product performance and inventory. Generated detailed P&L reports and nominated products through the approval process for TikTok sales campaigns, optimizing reach and creator influence.
Marketing Assistant at White Cap Search
July 1, 2024 - September 16, 2025
Managed company social media profiles, used Canva to design content with an average 15% CTR and consistent branding; updated WordPress site with SEO content increasing site traffic by 13% over 6 months; tracked analytics across platforms using Excel, Google Analytics, and social media analytics tools, focusing on data-driven optimization of online initiatives.
Social Media Marketing Intern at The Home Edit
June 1, 2023 - September 16, 2025
Created and executed social content to increase engagement and international brand reach. Used Canva, CapCut, Video Leap, and Photoshop to assemble creative strategies for TikTok and Instagram; content achieved 3.1M views and generated commissions within 24 hours of posting.
Digital Marketing Associate at Steven Land Menswear
July 1, 2024 - Present
Scaled Meta Ads budgets by 20%, leading to a 53% increase in paid social sales in Q4; led Black Friday/Cyber Monday strategy campaigns including organic social, email, and Google Search/Display ads; tracked ROI and updated leadership on progress; created analytics reports and marketing materials in Adobe Creative Suite and Canva.

Education

Bachelor of Arts in English (Editing, Writing, and Media Specialization) at Florida State University
January 11, 2030 - September 16, 2025
Bachelor of Arts in English (Editing, Writing, and Media Specialization) at Florida State University
January 11, 2030 - September 16, 2025

Qualifications

Maximizing ROI Through Marketing Analytics
January 11, 2030 - September 16, 2025
SEMrush Certification
January 11, 2030 - September 16, 2025
Facebook Ads Manager Certification
January 11, 2030 - September 16, 2025
Meta Business Suite Certification
January 11, 2030 - September 16, 2025
A/B Testing
January 11, 2030 - September 16, 2025
Google Ads Certification
January 11, 2030 - September 16, 2025
SEO Copywriting
January 11, 2030 - September 16, 2025
Google Analytics
January 11, 2030 - September 16, 2025
Looker Studio
January 11, 2030 - September 16, 2025
Maximizing ROI Through Marketing Analytics
March 1, 2025 - September 16, 2025
SEMrush Marketing
January 11, 2030 - September 16, 2025
Google Ads
January 11, 2030 - September 16, 2025
Google Analytics
January 11, 2030 - September 16, 2025
Looker Studio
January 11, 2030 - September 16, 2025
SEO Copywriting
January 11, 2030 - September 16, 2025
Facebook Ads
January 11, 2030 - September 16, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education