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Hi, I'm Tiffany D. Smith, a results-driven digital media professional with 7+ years of managing performance-focused campaigns across Meta, Google, TikTok, Reddit, Snapchat, LinkedIn, and more. I specialize in full-funnel campaign strategy, execution, testing, creative management, and reporting for leading brands across the gaming, tourism/hospitality, entertainment, e-commerce, and education sectors. I collaborate with creative and analytics teams to align messaging with campaign KPIs, optimize the funnel based on seasonal demand and performance insights, and drive measurable results. I'm passionate about turning data into actionable insights, crafting compelling narratives, and delivering consistent ROAS improvements.…Hi, I'm Tiffany D. Smith, a results-driven digital media professional with 7+ years of managing performance-focused campaigns across Meta, Google, TikTok, Reddit, Snapchat, LinkedIn, and more. I specialize in full-funnel campaign strategy, execution, testing, creative management, and reporting for leading brands across the gaming, tourism/hospitality, entertainment, e-commerce, and education sectors. I collaborate with creative and analytics teams to align messaging with campaign KPIs, optimize the funnel based on seasonal demand and performance insights, and drive measurable results. I'm passionate about turning data into actionable insights, crafting compelling narratives, and delivering consistent ROAS improvements.

Tiffany D. Smith

Content Creator, Content Designer, Brand Strategist, +2

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Hi, I'm Tiffany D. Smith, a results-driven digital media professional with 7+ years of managing performance-focused campaigns across Meta, Google, TikTok, Reddit, Snapchat, LinkedIn, and more. I specialize in full-funnel campaign strategy, execution, testing, creative management, and reporting for leading brands across the gaming, tourism/hospitality, entertainment, e-commerce, and education sectors. I collaborate with creative and analytics teams to align messaging with campaign KPIs, optimize the funnel based on seasonal demand and performance insights, and drive measurable results. I'm passionate about turning data into actionable insights, crafting compelling narratives, and delivering consistent ROAS improvements.…Hi, I'm Tiffany D. Smith, a results-driven digital media professional with 7+ years of managing performance-focused campaigns across Meta, Google, TikTok, Reddit, Snapchat, LinkedIn, and more. I specialize in full-funnel campaign strategy, execution, testing, creative management, and reporting for leading brands across the gaming, tourism/hospitality, entertainment, e-commerce, and education sectors. I collaborate with creative and analytics teams to align messaging with campaign KPIs, optimize the funnel based on seasonal demand and performance insights, and drive measurable results. I'm passionate about turning data into actionable insights, crafting compelling narratives, and delivering consistent ROAS improvements.

Available to hire

Hi, I’m Tiffany D. Smith, a results-driven digital media professional with 7+ years of managing performance-focused campaigns across Meta, Google, TikTok, Reddit, Snapchat, LinkedIn, and more. I specialize in full-funnel campaign strategy, execution, testing, creative management, and reporting for leading brands across the gaming, tourism/hospitality, entertainment, e-commerce, and education sectors.

I collaborate with creative and analytics teams to align messaging with campaign KPIs, optimize the funnel based on seasonal demand and performance insights, and drive measurable results. I’m passionate about turning data into actionable insights, crafting compelling narratives, and delivering consistent ROAS improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Media Buyer at Osborn Barr Paramore (OBP)

January 1, 2023 - Present

Strategized and executed full-funnel, cross-channel campaigns for Missouri Division of Tourism and Missouri Humanities, including digital, OOH, print, and audio placements. Conducted media planning and buying across Meta, YouTube, Google Display, programmatic, and local broadcast to drive awareness and engagement among key travel segments. Partnered with creative and analytics teams to align messaging with campaign KPIs, optimizing flighting based on seasonal demand and performance insights.

Media Manager (Contract) at Epic Games (Fortnite)

April 1, 2024 - September 16, 2025

Oversaw global media planning and execution for cross-channel Fortnite campaign launches, executing and optimizing awareness and conversion-based campaigns across multiple markets. Allocated over $1M+ in budgets for full-funnel media strategies using Meta, YouTube, TikTok, Twitch, and Reddit, ensuring accurate setup, targeting, and creative rotation. Delivered detailed performance insights and dashboards guiding optimizations and future flight planning. Collaborated with internal stakeholders to ensure alignment with audience engagement goals and launch timelines.

Media Strategist (Contract) at Modco Media (Rockstar Games)

September 1, 2023 - September 16, 2025

Managed $1M+ monthly budgets for Rockstar’s Red Dead Redemption and Grand Theft Auto 5 campaigns. Built media plans, pacing/insight decks, and recap reports to inform stakeholders of progress and performance. Conducted strategic QA on campaign builds, budget allocations, and targeting to ensure assets and KPIs were accurate pre-launch. Led integrated campaigns across Meta, YouTube, Twitter, and Reddit to support ongoing IP promotions.

Senior Media Buyer at 85Sixty

January 1, 2023 - September 16, 2025

Led media strategy, campaign builds, and real-time optimizations for brands such as ZOA Energy and Solitude Mountain Resort. Managed paid social and programmatic campaigns for e-commerce and travel clients with monthly budgets ranging from $50K to $150K+. Produced comprehensive media plans, performance summaries, and ROAS-focused recommendations to support client growth objectives.

Media Buyer at Digital Media Solutions

January 1, 2021 - September 16, 2025

Strategized lead generation campaigns with monthly budgets of $80K+ for online education and national brands. Created copy and content for Facebook, Google, and other third-party ad serving platforms to generate profitable leads. Provided weekly reporting and insights for clients and internal stakeholders.

Senior Media Buyer at Osborn Barr Paramore (OBP)

January 1, 2023 - Present

Strategized and executed full-funnel, cross-channel campaigns for the Missouri Division of Tourism and Missouri Humanities, including digital, OOH, print, and audio placements. Conducted media planning and buying across Meta, YouTube, Google Display, programmatic, and local broadcast to drive awareness and engagement among key travel segments. Partnered with creative and analytics teams to align messaging and targeting with campaign KPIs, optimizing the funnel based on seasonal demand and performance insights.

Media Manager (Contract) at Epic Games (Fortnite)

April 30, 2024 - September 16, 2025

Oversaw global media planning and execution for cross-channel Fortnite campaign launches, executing and optimizing awareness- and conversion-based campaigns across multiple markets. Allocated over $1M+ in budgets for full-funnel media strategies using Meta, YouTube, TikTok, Twitch, and Reddit, ensuring accurate setup, targeting, and creative rotation. Delivered detailed performance dashboards that guided optimizations and future flight planning; collaborated with internal stakeholders to align with audience engagement goals and launch timelines.

Media Strategist (Contract) at Modco Media (Rockstar Games)

September 30, 2023 - September 16, 2025

Managed $1M+ monthly budgets for Rockstar's Red Dead Redemption and Grand Theft Auto 5 campaigns; built media plans, pacing/insight decks, and creative recap reports to inform stakeholders of progress and performance. Conducted strategic QA on campaign builds, budget allocations, and reporting, ensuring all assets and KPIs were accurately pre-launch. Led strategy and execution of integrated campaigns across Meta, YouTube, Twitter, and Reddit to support Rockstar's ongoing IP promotions.

Senior Media Buyer at 85Sixty

January 1, 2023 - September 16, 2025

Led media strategy, campaign builds, and real-time optimizations for brands such as ZOA Energy and Solitude Mountain Resort. Managed paid social and programmatic campaigns for e-commerce and travel sectors with monthly budgets ranging from $50K to $150K+. Produced comprehensive media plans, performance summaries, and ROAS-focused recommendations to support client growth objectives.

Media Buyer at Digital Media Solutions

January 1, 2021 - September 16, 2025

Strategized lead generation campaigns with monthly budgets of $80K+ for online education and national brands. Created copy and content for Facebook, Google, and other third-party ad-serving platforms to generate profitable leads. Provided reporting and insights on a weekly basis for clients and internal stakeholders.