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I am a dedicated, empathetic and collaborative marketing leader with 18+ years of experience across agency, client-side, and startup environments. I drive brand growth through transformational marketing, strong team leadership, and integrated omni-channel campaigns that include corporate events and large-scale activations. I thrive on turning insights into actionable strategies and building teams that deliver measurable business results. I enjoy shaping brand narratives, aligning cross-functional teams, and delivering campaigns that resonate across digital and traditional channels. My work spans leadership roles, product launches, and high-stakes partnerships, with a focus on efficiency, differentiation, and impactful storytelling that drives ROI.…I am a dedicated, empathetic and collaborative marketing leader with 18+ years of experience across agency, client-side, and startup environments. I drive brand growth through transformational marketing, strong team leadership, and integrated omni-channel campaigns that include corporate events and large-scale activations. I thrive on turning insights into actionable strategies and building teams that deliver measurable business results. I enjoy shaping brand narratives, aligning cross-functional teams, and delivering campaigns that resonate across digital and traditional channels. My work spans leadership roles, product launches, and high-stakes partnerships, with a focus on efficiency, differentiation, and impactful storytelling that drives ROI.

Lauren Sinclair

Designer, Creative Director, Brand Designer, +2

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I am a dedicated, empathetic and collaborative marketing leader with 18+ years of experience across agency, client-side, and startup environments. I drive brand growth through transformational marketing, strong team leadership, and integrated omni-channel campaigns that include corporate events and large-scale activations. I thrive on turning insights into actionable strategies and building teams that deliver measurable business results. I enjoy shaping brand narratives, aligning cross-functional teams, and delivering campaigns that resonate across digital and traditional channels. My work spans leadership roles, product launches, and high-stakes partnerships, with a focus on efficiency, differentiation, and impactful storytelling that drives ROI.…I am a dedicated, empathetic and collaborative marketing leader with 18+ years of experience across agency, client-side, and startup environments. I drive brand growth through transformational marketing, strong team leadership, and integrated omni-channel campaigns that include corporate events and large-scale activations. I thrive on turning insights into actionable strategies and building teams that deliver measurable business results. I enjoy shaping brand narratives, aligning cross-functional teams, and delivering campaigns that resonate across digital and traditional channels. My work spans leadership roles, product launches, and high-stakes partnerships, with a focus on efficiency, differentiation, and impactful storytelling that drives ROI.

Available to hire

I am a dedicated, empathetic and collaborative marketing leader with 18+ years of experience across agency, client-side, and startup environments. I drive brand growth through transformational marketing, strong team leadership, and integrated omni-channel campaigns that include corporate events and large-scale activations. I thrive on turning insights into actionable strategies and building teams that deliver measurable business results.

I enjoy shaping brand narratives, aligning cross-functional teams, and delivering campaigns that resonate across digital and traditional channels. My work spans leadership roles, product launches, and high-stakes partnerships, with a focus on efficiency, differentiation, and impactful storytelling that drives ROI.

Skills

CRM

Copywriting

Experience Level

CRM

Expert

Copywriting

Expert

Language

English

Fluent

French

Intermediate

Work Experience

Marketing Consultant at Kelly’s Choice, Stacked AF

August 1, 2023 - Present

Conducted market research to identify trends, customer needs, and competitor activity; defined target audiences, developed customer journeys and identified key touchpoints; created positioning and messaging strategies; proposed multi-channel marketing campaigns (digital, social, traditional, events); managed relationships across advertising, media, PR, and investor relations to ensure alignment and cohesive messaging; managed digital platforms (social media, SEO, paid ads, email); tracked KPIs such as engagement, conversion rates, and ROI; used analytics tools (Google Analytics, CRM dashboards) to optimize performance.

Managing Director at VMLY&R, New York

March 31, 2023 - September 16, 2025

Oversaw P&L responsibility for an integrated agency team, managing revenue, profitability, forecasting, and resource allocation, including a $10MM global launch prep for a pharmaceutical asset with 8 indications; built senior client relationships at the C-suite level to position the agency as a trusted business and creative partner; led large multidisciplinary teams ensuring alignment and high-quality execution across strategy, creative, media, production, and account management; spearheaded new business pitches and developed differentiated offerings; set the vision for brand strategy and positioning and ensured strategic consistency across briefs and campaigns; improved processes and staffing to maximize productivity and talent utilization.

VP, Group Account Director at Fishawack Health

January 31, 2022 - September 16, 2025

Led a $7MM U.S. Dermatology portfolio across seven lines of business targeting HCPs, consumers, and payers; redefined brand purpose and engagement strategies to differentiate in a crowded market; directed multidisciplinary teams delivering brand, tactical and media strategy (TV, digital, influencer, collateral, events); created new revenue opportunities including a Sales Rep Education program; set profitability goals and managed annual/monthly forecasts.

President at SINC Media

November 30, 2020 - September 16, 2025

Provided strategic, insights-based marketing and event consultation to address client’s unique business goals; coordinated with PR, investor relations and contractors to develop and execute paid social, digital, and CRM campaigns for product launches and events; ensured strategic alignment and cohesive messaging across multi-disciplinary communications.

VP, Account Director at Grey New York

March 31, 2014 - September 16, 2025

Eli Lilly (Diabetes) – Directed core message testing, creative development, and campaign execution for Humalog; developed brand value proposition, messaging, and visual identity; led cross-agency brand planning and scope development (PR, digital, search, media); managed Lilly/Disney partnership, overseeing website, video series, and children’s books; led planning and execution for Type 1 Diabetes conferences and summer camps.

Account Supervisor at Grey New York

December 31, 2011 - September 16, 2025

Eli Lilly (Oncology) – Developed insights-driven consumer strategy based on patient journey; managed creative development and DTC launch (print, web, digital, patient collateral); rolled out branded YouTube video series with client and media teams.

Senior Account Executive at Ogilvy & Mather

May 31, 2009 - September 16, 2025

Partnered globally on message testing in Europe, Asia, and South America; managed U.S. print, radio, and online campaigns and oversaw global adaptation; created brand guidelines and trained agencies on execution; directed demand generation tactics for ERP, CRM, retail, and wholesale offerings.

Account Executive at McCann Erickson

September 30, 2007 - September 16, 2025

ExxonMobil (Mobil 1, Mobil, Esso) – Managed creative development and global launch of print campaigns; oversaw adaptation of U.S. creative for global markets across print, digital, and radio; conducted competitive analyses to guide global strategy.

Assistant Account Executive at McCann Erickson

September 30, 2006 - September 16, 2025

Staples, Cadbury Adams (Dentyne, Stride) – Supported creative development and co-managed TV and radio post-production; coordinated international adaptation of U.S. print campaigns; produced quarterly global competitive analyses on trends, positioning, launches, and spending.