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Hi there, I’m Sarah Fraser—a copywriter who turns complex technology into clear, customer-focused narratives. I craft compelling, SEO-friendly copy for tech innovators and help teams drive demand across ABM programs. I partner with executives, designers, and editors to shape 360-degree content that aligns with business goals and moves audiences through the funnel. My approach blends data-driven refinement with creative storytelling.…Hi there, I’m Sarah Fraser—a copywriter who turns complex technology into clear, customer-focused narratives. I craft compelling, SEO-friendly copy for tech innovators and help teams drive demand across ABM programs. I partner with executives, designers, and editors to shape 360-degree content that aligns with business goals and moves audiences through the funnel. My approach blends data-driven refinement with creative storytelling.

Sarah Fraser

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Hi there, I’m Sarah Fraser—a copywriter who turns complex technology into clear, customer-focused narratives. I craft compelling, SEO-friendly copy for tech innovators and help teams drive demand across ABM programs. I partner with executives, designers, and editors to shape 360-degree content that aligns with business goals and moves audiences through the funnel. My approach blends data-driven refinement with creative storytelling.…Hi there, I’m Sarah Fraser—a copywriter who turns complex technology into clear, customer-focused narratives. I craft compelling, SEO-friendly copy for tech innovators and help teams drive demand across ABM programs. I partner with executives, designers, and editors to shape 360-degree content that aligns with business goals and moves audiences through the funnel. My approach blends data-driven refinement with creative storytelling.

Available to hire

Hi there, I’m Sarah Fraser—a copywriter who turns complex technology into clear, customer-focused narratives. I craft compelling, SEO-friendly copy for tech innovators and help teams drive demand across ABM programs.

I partner with executives, designers, and editors to shape 360-degree content that aligns with business goals and moves audiences through the funnel. My approach blends data-driven refinement with creative storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Copywriter and Copy Editor at Principal Content

November 30, 2020 - September 16, 2025

Holistic content creation consultant to Fortune 1000 tech companies; strategized, wrote, and copy edited customer- and media-facing communications (blogs, vlogs, paid search, social, email marketing, landing pages, bylined articles, press releases); focused on thought leadership; nurtured relationships with client-side staff, marketing, sales, technical stakeholders, and the executive suite; created comprehensive editorial calendars; targeted content to buyer journey stages.

Senior Marketing Professional at Ingram Micro

June 30, 2021 - September 16, 2025

Lead copywriter for Ingram Micro Cloud—the world’s largest cloud marketplace; partnered with sales, marketing, and executive stakeholders to develop B2B messaging; delivered SEO-optimized blogs, infographics, social media posts, emails, video scripts, e-books, white papers, and landing pages targeting 55k tech resellers, managed service providers, and independent software vendors worldwide.

Marketing Specialist III at Google (via Pro Unlimited)

December 31, 2021 - September 16, 2025

Strategized, wrote, and edited full spectrum of content for the global Google Ads team, marketing the AI-driven Performance Max initiative; delivered high-performing blogs, video scripts, case studies, and landing pages; highlighted business benefits of automation technology and omnichannel advertising; mined and interpreted qualitative research on digital transformation at Fortune 1000 companies.

Senior Promotional Copywriter at Tipalti

January 31, 2023 - September 16, 2025

Lead B2B copywriter for fintech unicorn with $8 billion valuation; developed and wrote SEO-optimized advertising, banner, email, website, and video copy; created persona-driven content that authentically and seamlessly moved the audience through the marketing funnel; partnered with senior executives to optimize thought leadership; reported to Creative Director.

Principal Copywriter at BurningContent

January 1, 2023 - Present

Creates high-performing, SEO-optimized copy for tech innovators; specializes in ABM strategies; collaborates with key stakeholders to ideate 360-degree content initiatives that align seamlessly with business objectives; performs data analysis to refine and optimize content; partners with designers, writers, and editors for cohesive messaging; edits and proofs copy for accuracy, clarity, and consistency.

Principal Copywriter at BurningContent

January 1, 2023 - Present

Creates high-performing, SEO-optimized copy for tech innovators; specializes in ABM (account-based marketing) strategies; collaborates with stakeholders to ideate 360-degree content initiatives aligned with business objectives; analyzes data to refine and optimize content; partners with designers, writers, and editors for cohesive messaging; edits and proofs copy for accuracy, clarity, and consistency.

Senior Promotional Copywriter at Tipalti

January 31, 2023 - September 16, 2025

Lead B2B copywriter for fintech unicorn with $8 billion valuation. Developed and wrote SEO-optimized advertising, banner, email, website, and video copy. Created persona-driven content that moved audiences through the marketing funnel. Partnered with senior executives to optimize thought leadership. Reported to Creative Director.

Marketing Specialist III at Google (via Pro Unlimited), Contractor

December 31, 2021 - September 16, 2025

Strategized, wrote, and edited the full spectrum of content for the global Google Ads team, marketing the AI-driven Performance Max initiative. Delivered high-performing blogs, video scripts, case studies, and landing pages. Highlighted business benefits of automation technology and omnichannel advertising. Mined and interpreted qualitative research on digital transformation at Fortune 1000 companies. Reported to Senior Product Marketing Manager, Google Ads.

Senior Marketing Professional at Ingram Micro

June 30, 2021 - September 16, 2025

Lead copywriter for Ingram Micro’s Cloud unit—the world’s largest cloud marketplace—at the world’s #1 technology distributor. Partnered with sales, marketing, and executive stakeholders to develop B2B messaging. Delivered industry-leading content that drove prospects through the marketing funnel—converting them into loyal customers, raving fans, and brand ambassadors. Developed, wrote, and edited SEO-optimized blogs, infographics, social media posts, emails, video scripts, e-books, white papers, and landing pages targeting 55k tech resellers, managed service providers, and independent software vendors worldwide.

Senior Copywriter and Copy Editor at Principal Content

November 30, 2020 - September 16, 2025

Holistic content creation consultant to Fortune 1000 tech companies (Ingram Micro, Microsoft, RSA Security, LG, and Verizon). Strategized, wrote, and copy edited customer and media-facing communications (blogs, vlogs, paid search, all major social media platforms, email marketing, landing pages, bylined articles, press releases, etc.). Focused on thought leadership. Nurtured relationships with client-side staff including marketing, sales, technical stakeholders, and the executive suite. Created comprehensive, dynamic editorial calendars. Expertly targeted content to stages of the buyer journey.

Principal Copywriter at BurningContent

January 1, 2023 - Present

Creates high-performing, SEO-optimized copy for tech innovators. Specializes in ABM strategies. Collaborates with key stakeholders to ideate 360-degree content initiatives that align with business objectives. Performs data analysis to refine and optimize content. Partners with designers, writers, and editors for cohesive messaging. Edits and proofs copy for accuracy, clarity, and consistency.

Senior Promotional Copywriter at Tipalti

January 1, 2023 - September 16, 2025

Lead B2B copywriter for fintech unicorn with $8 billion valuation. Developed and wrote SEO-optimized advertising, banner, email, website, and video copy. Created persona-driven content that authentically and seamlessly moved the audience through the funnel. Partnered with senior executives to optimize thought leadership. Reported to Creative Director.

Marketing Specialist III at Google (via Pro Unlimited)

December 1, 2021 - September 16, 2025

Strategized, wrote, and edited full spectrum of content for the global Google Ads team, marketing the AI-driven Performance Max initiative. Delivered high-performing blogs, video scripts, case studies, and landing pages. Highlighted business benefits of automation technology and omnichannel advertising. Mined and interpreted qualitative research on digital transformation at Fortune 1000 companies. Reported to Senior Product Marketing Manager, Google Ads.

Senior Marketing Professional at Ingram Micro

June 1, 2021 - September 16, 2025

Lead copywriter for Ingram Micro’s Cloud unit—the world’s largest cloud marketplace. Partnered with sales, marketing, and executive stakeholders to develop B2B messaging. Delivered industry-leading content that drove prospects through the marketing funnel—converting them into loyal customers, raving fans, and brand ambassadors. Developed, wrote, and edited SEO-optimized blogs, infographics, social media posts, emails, video scripts, e-books, white papers, and landing pages targeting 55k tech resellers, managed service providers, and independent software vendors worldwide.

Senior Copywriter and Copy Editor at Principal Content

November 1, 2020 - September 16, 2025

Holistic content creation consultant to Fortune 1000 tech companies (Ingram Micro, Microsoft, RSA Security, LG, and Verizon). Strategized, wrote, and copy edited customer and media-facing communications (blogs, vlogs, paid search, all major social media platforms, email marketing, landing pages, bylined articles, press releases). Focused on thought leadership. Nurtured highly productive relationships with client-side staff including marketing, sales, technical stakeholders, and the executive suite. Created comprehensive editorial calendars. Expertly targeted content to stages of the buyer journey.