Available to hire
I’m a Sri Lankan digital marketing professional with over 7 years of experience shaping online growth for consumer brands. I’ve led digital strategy for Unilever skincare brands and built multi-channel campaigns across Meta, Google, TikTok, LinkedIn and more. I enjoy turning data into action—optimizing ROIs, coordinating across regional teams and agencies, and shaping scalable digital marketing playbooks. I’m excited to bring my cross-channel expertise to new brand challenges in Sri Lanka and beyond.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Sinhala, Sinhalese
Advanced
Work Experience
Digital Marketing Manager at Red Blocks Technologies - Brand Jam Creative (Australia)
November 1, 2024 - PresentSet up and launched digital campaigns across Meta, Google and other channels for Brand Jam clients; monitor daily performance and optimize campaigns for ROI. Created media plans for Meta, LinkedIn and Google across Sri Lanka and Australia; coordinated with regional teams and external agencies; produced monthly performance reports; built scalable digital marketing playbooks.
Digital Marketing Manager at Red Blocks Technologies - Brand Jam Creative
November 1, 2024 - PresentLead digital marketing strategy for clients; developed media plans for Meta, LinkedIn and Google; set up and launched campaigns across digital channels; monitored performance; conducted SEO audits; prepared weekly and monthly performance reports; created digital marketing proposals for prospective clients.
Assistant Manager - Digital Planning Group at Unilever Sri Lanka
May 1, 2024 - September 16, 2025Led digital strategy for Unilever skincare brands (Vaseline, Pond’s, Lakme, Ayurush, Glow & Lovely, Glow & Handsome). Planned and executed campaigns across Meta and Google, including TikTok; developed media plans; coordinated with regional teams; optimized cross-channel ROI; prepared monthly performance reports.
Assistant Manager - Digital Marketing (E-Commerce) at Softlogic Retail Holdings PLC - Sri Lanka
May 31, 2023 - September 16, 2025Achieved online targets for Odel.lk and Mysoftlogic.lk; developed and analyzed sales strategy plans; executed digital marketing across key platforms (Meta and Google); used SEO, social, email, and GDN to optimize ROI; managed budget and ROMI; analyzed consumer data to refine marketing efforts; oversaw third-party agency performance.
Assistant Manager - Digital Marketing (E-Commerce) at Softlogic Retail Holdings PLC
May 1, 2023 - September 16, 2025Achieved topline targets for Odell.lk and Mysoft.lk. Developed digital marketing strategies across Meta and Google; used SEO, social, email and GDN to optimize ROI. Executed digital marketing campaigns across key channels; managed budgets; maximized ROMI; analyzed consumer data to refine marketing efforts; oversaw third-party agency performance.
Manager Training (E-Commerce) at Softlogic Retail Holdings PLC
September 1, 2020 - September 16, 2025Participated in a structured management training program focused on e-commerce operations and digital marketing; gained hands-on exposure to online sales, campaign planning, and analytics.
Management Trainee (E-Commerce) at Softlogic Retail Holdings PLC - Sri Lanka
September 1, 2020 - September 16, 2025Trainee in E-Commerce operations; supported digital marketing initiatives and cross-functional projects within the e-commerce ecosystem.
Regional Marketing Manager
December 31, 2019 - September 16, 2025Led regional marketing initiatives for APJMEA; collaborated with Sri Lanka team; managed multi-brand portfolios and regional campaigns across multiple markets.
IT Intern - IT Department at Unilever Sri Lanka Limited
July 31, 2018 - September 16, 2025Assisted IT team with internal systems support and digital infrastructure projects.
IT Intern - IT Department at Unilever Sri Lanka Limited
July 1, 2018 - September 16, 2025Assisted IT team with daily operations; supported internal systems and networks; gained exposure to corporate IT processes.
Education
BSc in Business Information Systems at University of Westminster, UK
January 11, 2030 - September 16, 2025Bachelor of Science (Hons) in Business Information Systems at University of Westminster
January 11, 2030 - September 16, 2025Qualifications
META Certified Digital Marketer
January 11, 2030 - September 16, 2025META Certified Media Buying Professional
January 1, 2024 - September 16, 2025META Blueprint
January 11, 2030 - September 16, 2025Google Analytics – Advanced
January 1, 2021 - September 16, 2025Google Analytics Academy
January 11, 2030 - September 16, 2025Google Tag Manager Fundamentals
January 1, 2021 - September 16, 2025META Certified Digital Marketing Professional
January 11, 2030 - September 16, 2025META Certified Media Buying Professional
January 11, 2030 - September 16, 2025PPC Management
January 11, 2030 - September 16, 2025Content Management Systems (WordPress)
January 11, 2030 - September 16, 2025Data Analysis and Reporting
January 11, 2030 - September 16, 2025Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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