I am Camille Berthelot, a digital marketing specialist passionate about performance marketing, SEO, and content creation. I have led marketing initiatives for ERP software and security technology, focusing on demand generation, lead nurturing, and campaigns that resonate with customers. I enjoy turning data into action, building data-driven campaigns, and collaborating with cross-functional teams to optimize campaigns, events, and digital experiences. I'm excited to bring my strategic mindset and hands-on execution to a growth-focused team.

Camille Berthelot

I am Camille Berthelot, a digital marketing specialist passionate about performance marketing, SEO, and content creation. I have led marketing initiatives for ERP software and security technology, focusing on demand generation, lead nurturing, and campaigns that resonate with customers. I enjoy turning data into action, building data-driven campaigns, and collaborating with cross-functional teams to optimize campaigns, events, and digital experiences. I'm excited to bring my strategic mindset and hands-on execution to a growth-focused team.

Available to hire

I am Camille Berthelot, a digital marketing specialist passionate about performance marketing, SEO, and content creation. I have led marketing initiatives for ERP software and security technology, focusing on demand generation, lead nurturing, and campaigns that resonate with customers.

I enjoy turning data into action, building data-driven campaigns, and collaborating with cross-functional teams to optimize campaigns, events, and digital experiences. I’m excited to bring my strategic mindset and hands-on execution to a growth-focused team.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

French
Fluent
English
Advanced
Spanish; Castilian
Beginner
Portuguese
Beginner

Work Experience

Supervisor, Marketing at Era Consulting Group
August 31, 2024 - September 16, 2025
Development of marketing strategies for ERP product and service groups; Lead conversion – MQL; Design of informative campaigns (emails, webinars, training, testimonials, podcasts, and more); Creation of sales materials (content and design); Writing and publishing on ERP topics (articles, blogs, press releases, and more); Implementation and analysis of SEO strategies (GA4); Planning and execution of user conferences (email automation, invitation, coordination, fieldwork, and more); Management of social media campaigns and creation of graphic content across LinkedIn, Facebook, Instagram and TikTok.
Coordinator, Strategic Alliances at Genetec
March 31, 2023 - September 16, 2025
Development of marketing strategies for technological partners in various security and cybersecurity product groups; Direct communication with strategic partners (monthly meetings); Active participation in partner meetings according to market segments and regions; Creation of presentations and monthly reports; Continuous training on new products, technologies, and integrations; CMS Migration: Supervised the migration of content from WordPress to Bloomreach, including development coordination, quality testing, training, and maintenance.

Education

MsC in Marketing at Instituto Universitario de Lisboa
January 1, 2015 - December 31, 2017
BAA (Marketing) at Université Laval
January 1, 2011 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment