Available to hire
I’m a data-driven paid media specialist who thrives on turning budgets into growth. I’ve built and managed omni-channel campaigns across paid search and paid social for DTC brands and entertainment clients, constantly testing and iterating to drive ROAS and lower CPA. I enjoy collaborating with cross-functional teams, translating data into actionable strategies, and keeping a curious mindset about new ad tech and measurement methods. Outside of work, I’m passionate about sharing learnings with colleagues and mentors to help brands tell better stories through digital channels.
Experience Level
Work Experience
Paid Media Analyst at HK Digital Media
August 1, 2025 - September 16, 2025Ran paid social campaigns for 2 streaming TV brands across Meta, Snap, TikTok, & Reddit Ads; improved user acquisition CPA by ~20% for a key streaming client through weekend spend adjustments; allocated budget toward high-priority TV/movie titles and paced campaigns to CPA goal; optimized campaigns for 4 agency clients using Supermetrics and Looker Studio; collaborated with client POC’s via email & weekly status calls to align on performance; conducted keyword research & applied negatives to refine bidding and improve relevance.
Associate Strategist, Paid Search + Paid Social at Acknowledge Digital (AKDM)
June 30, 2021 - September 16, 2025Managed paid search & social for DTC brands with budgets up to $1M/month, optimizing Meta, Snap, and Search (Brand, PMax) to hit ROAS, CVR, and CTR targets.
Strategist, Paid Search + Paid Social at Acknowledge Digital (AKDM)
June 30, 2023 - September 16, 2025Managed paid search & social for DTC brands with budgets up to $1M/month, optimizing Meta, Snap, and Search (Brand, PMax) to hit ROAS, CVR, and CTR targets.
Senior Strategist, Paid Search + Paid Social at Acknowledge Digital (AKDM)
September 30, 2024 - September 16, 2025Led omnichannel paid search & social campaigns for DTC brands, optimizing Meta, Snap, and Search (Brand, PMax); drove ROAS/CVR/CTR improvements and collaborated with client teams; led regular performance and testing meetings with vendor reps.
Senior Coordinator, Business Development at Newhouse
February 29, 2020 - September 16, 2025Managed 2,000+ leads and led partnership marketing outreach for 4 clients to accelerate client acquisition.
Digital Strategist, Google Customer Solutions (Contract) at Google
April 30, 2019 - September 16, 2025Conducted 109 SMB/Mid-Market brand assessments in Q1 2019, aligning qualified brands with media buying teams and advising on Google Ads strategy, budgets, and product mix.
Paid Media Analyst at HK Digital Media
August 1, 2025 - September 16, 2025RAN paid social campaigns for 2 streaming TV brands across Meta, Snap, TikTok, and Reddit Ads. Improved user acquisition CPA by ~20% for a key streaming client via strategic weekend spend adjustments on Meta; allocated budget toward high-priority TV/movie titles to maintain CPA goals. Optimized campaigns for 4 agency clients using data tooling and collaborated with client POCs via email and weekly calls. Conducted keyword research and applied negatives to refine bidding and improve relevance.
Associate Strategist, Paid Search + Paid Social at AKDM (AcKnowledge Digital)
January 1, 2021 - September 16, 2025Managed paid search & social for DTC brands with budgets up to $1M/month, optimizing Meta, Snap, and Search (Brand, PMax) to hit ROAS, CVR, and CTR targets. Executed $14M/year omni-channel media plans across 8 platforms for a DTC skincare client, driving awareness lift via Brand Lift Studies. Executed end-to-end campaign builds, trafficking, & market launches (incl. 4 SEA Sephora markets with Meta Collaboration Ads). Strengthened client relationships with vendor reps by leading regular performance and testing meetings. Optimized pacing, targeting, creative, and budgets using data from ad engines, Looker Studio, GA4, & CM360.
Strategist, Paid Search + Paid Social at AKDM (AcKnowledge Digital)
January 1, 2023 - September 16, 2025Managed paid search & social for DTC brands with budgets up to $1M/month, optimizing Meta, Snap, and Search (Brand, PMax) to hit ROAS, CVR, and CTR targets. Executed $14M/year omni-channel media plans across 8 platforms for a DTC skincare client, driving awareness lift via Brand Lift Studies. Executed end-to-end campaign builds, trafficking, & market launches (incl. 4 SEA Sephora markets with Meta Collaboration Ads). Strengthened client relationships with vendor reps by leading regular performance and testing meetings. Optimized pacing, targeting, creative, and budgets using data from ad engines, Looker Studio, GA4, & CM360.
Senior Strategist, Paid Search + Paid Social at AKDM (AcKnowledge Digital)
September 30, 2024 - September 16, 2025Led end-to-end campaign builds, trafficking, & market launches; managed omni-channel campaigns across 8 platforms for skincare/beauty clients; collaborated with vendor reps and led regular performance and testing meetings. Optimized pacing, targeting, creative, and budgets using data from ad engines, Looker Studio, GA4, & CM360.
Senior Coordinator, Business Development at Newhouse
February 1, 2020 - September 16, 2025Managed 2,000+ leads and led partnership marketing outreach for 4 clients to accelerate client acquisition.
Digital Strategist, Google Customer Solutions (Contract) at Google
April 1, 2019 - September 16, 2025Conducted 109 SMB/Mid-Market brand assessments in Q1 2019, aligning qualified brands with media buying teams and advising on Google Ads strategy, budgets, and product mix.
Education
B.A. in Communication + Minor in Digital Communication, Information, Media (DCIM) at Rutgers University
January 11, 2030 - May 1, 2018B.A. at Rutgers University
January 11, 2030 - May 1, 2018Qualifications
Meta Blueprint Certification (Media Buying)
January 11, 2030 - September 16, 2025Google Ads Certification (Search, Video, Shopping, Measurement, Apps)
January 11, 2030 - September 16, 2025Meta Blueprint - Media Buying
January 11, 2030 - September 16, 2025Google Ads Certification - (Search, Video, Shopping, Measurement, Apps)
January 11, 2030 - September 16, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail
Experience Level
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