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I'm a marketing leader who loves turning ideas into market-ready brands and products. I specialize in building brand equity, scaling omni-channel growth, and leading creative, content, and GTM initiatives that deliver measurable results. I thrive on cross-functional leadership, data-driven decision making, and crafting compelling stories across digital and retail channels to drive meaningful business impact. Outside the office, I mentor teams, explore new consumer trends, and enjoy collaborating with partners to bring innovative products to life while maintaining a people-first approach to leadership and growth.…I'm a marketing leader who loves turning ideas into market-ready brands and products. I specialize in building brand equity, scaling omni-channel growth, and leading creative, content, and GTM initiatives that deliver measurable results. I thrive on cross-functional leadership, data-driven decision making, and crafting compelling stories across digital and retail channels to drive meaningful business impact. Outside the office, I mentor teams, explore new consumer trends, and enjoy collaborating with partners to bring innovative products to life while maintaining a people-first approach to leadership and growth.

Trisha McGowan

Brand Designer, Content Creator, Content Designer, +2

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I'm a marketing leader who loves turning ideas into market-ready brands and products. I specialize in building brand equity, scaling omni-channel growth, and leading creative, content, and GTM initiatives that deliver measurable results. I thrive on cross-functional leadership, data-driven decision making, and crafting compelling stories across digital and retail channels to drive meaningful business impact. Outside the office, I mentor teams, explore new consumer trends, and enjoy collaborating with partners to bring innovative products to life while maintaining a people-first approach to leadership and growth.…I'm a marketing leader who loves turning ideas into market-ready brands and products. I specialize in building brand equity, scaling omni-channel growth, and leading creative, content, and GTM initiatives that deliver measurable results. I thrive on cross-functional leadership, data-driven decision making, and crafting compelling stories across digital and retail channels to drive meaningful business impact. Outside the office, I mentor teams, explore new consumer trends, and enjoy collaborating with partners to bring innovative products to life while maintaining a people-first approach to leadership and growth.

Available to hire

I’m a marketing leader who loves turning ideas into market-ready brands and products. I specialize in building brand equity, scaling omni-channel growth, and leading creative, content, and GTM initiatives that deliver measurable results. I thrive on cross-functional leadership, data-driven decision making, and crafting compelling stories across digital and retail channels to drive meaningful business impact.

Outside the office, I mentor teams, explore new consumer trends, and enjoy collaborating with partners to bring innovative products to life while maintaining a people-first approach to leadership and growth.

Skills

Branding

Product Design

Experience Level

Branding

Expert

Product Design

Expert

Work Experience

Owner, Marketing Principal at Inside Brands

January 1, 2024 - Present

Independent consultancy offering services in product innovation, marketing, branding and creative design for clients including Akita Biosciences - Profi Nasal Spray, Medalist Skin, Àuda B. Beauty, Fizz & Bubble, Michael Graves Design and Jool Baby.

Vice President of Marketing at Jool Baby

December 31, 2024 - September 16, 2025

Led expansion of an Amazon product-focused brand to an omnichannel, multi-customer brand, driving +42% revenue growth in 2023; doubled Walmart and Target distribution, adding 6 incremental SKUs for 2024–2025; defined brand equity and visual identity; built Content and TikTok strategies; established Creative & Marketing department (social, influencer, UGC, PR, GTM).

Vice President of Marketing at Not Your Mother's

December 31, 2022 - September 16, 2025

Spearheaded transformation from startup to established haircare brand; achieved 23% sales growth; delivered 20% eRetail/DTC penetration; built a 3-year innovation pipeline with 20+ SKUs; defined brand equity, packaging and marketing communications; managed a $12MM budget; launched in CA and MX; led Product Development, R&D, Customer Service, Ecommerce and Brand teams (grew from 3 to 17).

Marketing Director at Hello Products (Colgate)

December 31, 2020 - September 16, 2025

Transformed an oral-care-only brand into a multi-category beauty/personal care brand; contributed to triple-digit growth and an exit to Colgate in 2020 ($351MM); launched first CBD line with Ulta (1200+ doors); introduced deodorant line that became CVS's #1 clean-ingredient deodorant in 2020.

Global Marketing Director, Global Fragrances at Revlon/Elizabeth Arden

December 31, 2019 - September 16, 2025

Owned the $150MM Fragrance portfolio; delivered +20% fragrance profit; led Curve repositioning with #CurveYourReality campaign achieving 13% sales lift; launched the first clean and sustainable mass fragrance line delivering $10MM incremental sales; partnered with strategic customers Walmart and Target on reinvention of fragrance retail to drive growth.

Brand Manager, Global Fragrances at Revlon/Elizabeth Arden

December 31, 2016 - September 16, 2025

Led global brand management for fragrances; contributed to Curve repositioning and mass reinvention initiatives; supported growth strategies across global fragrance portfolio.

Sr. Associate Brand Manager, Airborne at Reckitt Benckiser

December 31, 2014 - September 16, 2025

Grew Airborne by +60% in gross sales (+$80MM); led GTM plans with a $37MM budget; developed 4 new SKUs; launched Airborne Everyday and Airborne Dual Action premium line with clinical claims.

Assistant Brand Manager, Global FemCare at Procter & Gamble

December 31, 2013 - September 16, 2025

Re-established Always brand equity; led #AlwaysLikeAGirl campaign with over 90MM views; developed Global eCommerce Strategy Action Plan delivering global eNOS to 200 IYA; NA Media partnerships with Google, Facebook and Microsoft managing over $250MM in media spend and achieving high ROI; improved NA paid search ROI and CTR; collaborated on Market Research to identify incremental opportunities.

Assistant Brand Manager, NA Media and Marketing at Procter & Gamble

December 31, 2013 - September 16, 2025

Managed Joint Business Partnerships and Innovation Media Commitments with Google, Facebook and Microsoft; oversaw NA media investments and digital marketing initiatives supporting Always and other FemCare lines.