Trisha McGowan
I'm a marketing leader who loves turning ideas into market-ready brands and products.
About
I’m a marketing leader who loves turning ideas into market-ready brands and products. I specialize in building brand equity, scaling omni-channel growth, and leading creative, content, and GTM initiatives that deliver measurable results. I thrive on cross-functional leadership, data-driven decision making, and crafting compelling stories across digital and retail channels to drive meaningful business impact.
Outside the office, I mentor teams, explore new consumer trends, and enjoy collaborating with partners to bring innovative products to life while maintaining a people-first approach to leadership and growth.
- 12 years' experience
- Joined September 2025
Skills· 2
Industry experience
- Media & Entertainment
- Consumer Goods
- Professional Services
- Retail
Work experience· 9 roles
Led expansion of an Amazon product-focused brand to an omnichannel, multi-customer brand, driving +42% revenue growth in 2023; doubled Walmart and Target distribution, adding 6 incremental SKUs for 2024–2025; defined brand equity and visual identity; built Content and TikTok strategies; established Creative & Marketing department (social, influencer, UGC, PR, GTM).
Independent consultancy offering services in product innovation, marketing, branding and creative design for clients including Akita Biosciences - Profi Nasal Spray, Medalist Skin, Àuda B. Beauty, Fizz & Bubble, Michael Graves Design and Jool Baby.
Spearheaded transformation from startup to established haircare brand; achieved 23% sales growth; delivered 20% eRetail/DTC penetration; built a 3-year innovation pipeline with 20+ SKUs; defined brand equity, packaging and marketing communications; managed a $12MM budget; launched in CA and MX; led Product Development, R&D, Customer Service, Ecommerce and Brand teams (grew from 3 to 17).
Education
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