I'm Taide Rodríguez, a Mexican Creative Director and founder with a focus on visual storytelling and digital content strategy. I lead Malditxs Media, defining its visual identity, editorial voice, and audience strategy while managing a collaborative team of ten creatives. I bring over eight years of experience in graphic design and content creation within cultural and educational spaces, delivering engaging work across web, print, and live event coverage. I’m passionate about inclusive visual narratives that connect with younger audiences and strengthen brand identity. I collaborate across disciplines to turn strategic objectives into compelling experiences, using data-informed storytelling to drive engagement and growth across social media, editorial projects, and multimedia production.

Taide Rodríguez

I'm Taide Rodríguez, a Mexican Creative Director and founder with a focus on visual storytelling and digital content strategy. I lead Malditxs Media, defining its visual identity, editorial voice, and audience strategy while managing a collaborative team of ten creatives. I bring over eight years of experience in graphic design and content creation within cultural and educational spaces, delivering engaging work across web, print, and live event coverage. I’m passionate about inclusive visual narratives that connect with younger audiences and strengthen brand identity. I collaborate across disciplines to turn strategic objectives into compelling experiences, using data-informed storytelling to drive engagement and growth across social media, editorial projects, and multimedia production.

Available to hire

I’m Taide Rodríguez, a Mexican Creative Director and founder with a focus on visual storytelling and digital content strategy. I lead Malditxs Media, defining its visual identity, editorial voice, and audience strategy while managing a collaborative team of ten creatives. I bring over eight years of experience in graphic design and content creation within cultural and educational spaces, delivering engaging work across web, print, and live event coverage.

I’m passionate about inclusive visual narratives that connect with younger audiences and strengthen brand identity. I collaborate across disciplines to turn strategic objectives into compelling experiences, using data-informed storytelling to drive engagement and growth across social media, editorial projects, and multimedia production.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Creative Director & Founder at Malditxs Media
January 1, 2022 - Present
Defined the visual identity and editorial tone for an independent digital cultural media outlet; produced multimedia content (interviews, event photography, web articles); led social media strategy and community building; organized assets and digital templates for rapid publishing; supervised quality and established creative standards for a team of 10.
Graphic Designer & Digital Content Strategist at Algebraix
January 1, 2017 - January 1, 2025
Developed and implemented the corporate visual identity, ensuring brand consistency across graphic materials; designed social media content strategies, editorial calendars, and visual assets; translated strategic concepts into effective visuals; coordinated digital communication projects with agile workflows; proposed innovative graphic concepts for campaigns; designed animated graphics using After Effects.
Content Designer & Editorial Writer at ChidasMX
January 1, 2018 - January 1, 2020
Wrote articles, interviews, and cultural/music-related content; created complementary graphic materials for digital publications and special projects; covered live events through journalistic photography and real-time social media reporting.
Graphic Designer & Visual Content Manager at Preparatoria Cultural & Challenge Gym
January 1, 2016 - January 1, 2017
Created visual content for institutional social media channels, maintaining a consistent graphic identity; taught video production classes at high school level, developing the syllabus and practical activities for a full semester.

Education

Bachelor's Degree in Graphic Design at Universidad Autónoma de Ciudad Juárez
January 1, 2011 - January 1, 2017

Qualifications

Certificate in Creative and Artistic Direction for Music Videos
January 1, 2020 - February 18, 2026
Music Journalism and Event Coverage Workshop
January 1, 2018 - February 18, 2026

Industry Experience

Media & Entertainment, Education, Professional Services