Marketing content creator with a background in the IT hardware and technology sector. I have crafted sales presentations, product descriptions, and marketing materials that made complex technical solutions easy to understand. My focus is creating content that connects with audiences—whether that’s clear documentation, compelling copy, or engaging visuals. Fluent in English and Chinese, I bring a global perspective and the adaptability needed for remote projects.

Yara Yao Wang

Marketing content creator with a background in the IT hardware and technology sector. I have crafted sales presentations, product descriptions, and marketing materials that made complex technical solutions easy to understand. My focus is creating content that connects with audiences—whether that’s clear documentation, compelling copy, or engaging visuals. Fluent in English and Chinese, I bring a global perspective and the adaptability needed for remote projects.

Available to hire

Marketing content creator with a background in the IT hardware and technology sector. I have crafted sales presentations, product descriptions, and marketing materials that made complex technical solutions easy to understand. My focus is creating content that connects with audiences—whether that’s clear documentation, compelling copy, or engaging visuals. Fluent in English and Chinese, I bring a global perspective and the adaptability needed for remote projects.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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Language

English
Fluent
French
Intermediate

Work Experience

Market Research Intern at The Clean Divorce
June 30, 2023 - September 17, 2025
Collaborated with the CEO to perform comprehensive market analysis, identify market opportunities, and refine targeting strategies to enhance service quality. Streamlined research methodologies to improve efficiency and delivered actionable consumer insights that informed strategic decisions. Trained and led a team of three researchers, improving project outcomes and client relations. Supported cross-functional teams with data-driven discussions and analytical models to strengthen market positioning.
Administrative Assistant and Translator at Hi-one New Technologies Research Institute
August 31, 2023 - September 17, 2025
Edited, translated, and proofread institutional materials (English and Mandarin) ensuring accuracy. Managed office supply inventory and coordinated logistics for conferences to streamline operations. Edited and enhanced presentation slides and optimized databases to improve deliverable quality. Proficient in Microsoft Office, particularly Excel, to organize data and support reporting.
Project Consultant at Champlain College
August 31, 2023 - September 17, 2025
Analyzed Champlain College's student demographics and prospective client segments; applied Fishbein model to survey data from 130 high school applicants; identified factors driving applications; presented three strategic recommendations to Admissions Management to increase application rates based on data-driven insights and market trends.
Brand Marketing Strategy Project Lead at Airbnb
April 30, 2023 - September 17, 2025
Analyzed Airbnb's annual financial statements, evaluated market share, consumer segments, performance metrics, and pricing; studied the rise of remote workers as a key demographic; developed a tailored customer experience optimization strategy including integrated marketing communications, pricing, and product enhancements to improve remote workers' experience.
Strategic Collaboration Consultant at RBC Royal Bank of Canada
April 30, 2023 - September 17, 2025
Collaborated with RBC's Chief Administrative and Strategy Officer to explore business transformation opportunities; conducted research on organizational structure, initiatives, customer ecosystem, competitive landscape, and sustainability of strategies; proposed two strategic recommendations to expand the user base and rejuvenate the bank's youth brand, with emphasis on retention and brand influence.
Brand Audit Project Lead at H&M
April 30, 2023 - September 17, 2025
Conducted comprehensive brand equity analysis, including primary market research with 35 target customers; identified knowledge structures; aligned brand marketing strategies with product attributes; proposed a repositioning initiative featuring a new logo, consumer catalog webpage, and animated social media ads to boost engagement and profitability.
Market Research Intern at The Clean Divorce
June 30, 2023 - September 17, 2025
Collaborated with CEO to conduct market analysis, identify opportunities to improve service quality and targeting; streamlined research methodologies to boost efficiency; trained a team of three researchers to improve project outcomes and client relations; implemented data-driven models to strengthen understanding of consumer preferences.
Administrative Assistant and Translator at Hi-one New Technologies Research Institute
August 31, 2023 - September 17, 2025
Edited, translated, and proofread materials in English and Mandarin; managed office supplies and conference coordination; refined presentation slides and databases; supported cross-functional teams to improve operational efficiency.
Market Research Intern at The Clean Divorce
June 30, 2023 - September 17, 2025
Collaborated with the CEO to perform comprehensive market analysis, contributed to consultancy projects, and identified market opportunities to enhance service quality and refine targeting strategies. Streamlined research methodologies to improve efficiency and delivered consumer behavior insights to inform strategic decisions. Trained and led a team of three researchers, improving project outcomes and client relations. Optimized data collection processes and applied analytical models to strengthen understanding of consumer preferences. Participated in data-driven discussions with cross-functional teams to translate data into actionable business strategies and refine market positioning.
Administrative Assistant and Translator at Hi-one New Technologies Research Institute
August 31, 2023 - September 17, 2025
Provided editing, translation, and proofreading for English and Mandarin materials, ensuring accuracy and linguistic excellence. Managed office supply inventory, contributing to streamlined operations, and facilitated conference coordination, enhancing operational efficiency. Edited and enhanced presentation slides and optimized databases, fostering increased deliverable proficiency and cohesive team synergy. Advanced skills in Microsoft Office Suite, particularly Excel, to create and manage spreadsheets efficiently, contributing to improved data organization.
Market Research Intern at The Clean Divorce
June 1, 2023 - September 17, 2025
Collaborated with the CEO to perform market analysis, identify market opportunities, streamline research methodologies to improve efficiency, and provide leadership to a three-member research team to improve project outcomes and client relations. Contributed to data-driven discussions and cross-functional collaboration to refine market positioning.
Administrative Assistant and Translator at Hi-one New Technologies Research Institute
August 1, 2023 - September 17, 2025
Edited, translated, and proofread materials in English and Mandarin; managed office supply inventory; coordinated conferences; edited presentations; optimized databases; leveraged Excel to improve data organization and deliverables.

Education

Bachelor of Commerce, Major in Marketing at McGill University, Desautels Faculty of Management
September 1, 2021 - May 1, 2024
Diplôme d'études collégiales (DEC), Social Science – Commerce at Marianopolis College
January 1, 2019 - December 1, 2020
Bachelor of Commerce, Major in Marketing at McGill University, Desautels Faculty of Management
September 1, 2021 - May 1, 2024
Diplôme d'études collégiales (DEC) , Social Science – Commerce at Marianopolis College
January 1, 2019 - December 31, 2020
Bachelor of Commerce at McGill University, Desautels Faculty of Management
September 1, 2021 - May 1, 2024
Diplôme d'études collégiales (DEC) – Social Science – Commerce at Marianopolis College
January 1, 2019 - December 1, 2020
Bachelor of Commerce, Major in Marketing at McGill University, Desautels Faculty of Management
September 1, 2021 - May 1, 2024
Diplôme d'études collégiales (DEC), Social Science – Commerce at Marianopolis College
January 1, 2019 - December 1, 2020

Qualifications

Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - September 17, 2025
Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - September 17, 2025
Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - September 17, 2025
Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - September 17, 2025

Industry Experience

Financial Services, Retail, Media & Entertainment, Education, Software & Internet, Travel & Hospitality, Professional Services, Consumer Goods