I am a passionate UX/UI Designer with over 12 years of experience creating user-friendly and visually engaging digital products. My journey in design has taken me through various industries, allowing me to blend creativity with functionality. I thrive on building solutions that not only meet user needs but also enhance their overall experience. I believe that great design comes from understanding user behavior and needs, and I enjoy collaborating with teams to bring innovative ideas to life. In my free time, I love exploring new design tools and trends to continually refine my skills and stay ahead in the fast-paced world of design.

Hector Otero

I am a passionate UX/UI Designer with over 12 years of experience creating user-friendly and visually engaging digital products. My journey in design has taken me through various industries, allowing me to blend creativity with functionality. I thrive on building solutions that not only meet user needs but also enhance their overall experience. I believe that great design comes from understanding user behavior and needs, and I enjoy collaborating with teams to bring innovative ideas to life. In my free time, I love exploring new design tools and trends to continually refine my skills and stay ahead in the fast-paced world of design.

Available to hire

I am a passionate UX/UI Designer with over 12 years of experience creating user-friendly and visually engaging digital products. My journey in design has taken me through various industries, allowing me to blend creativity with functionality. I thrive on building solutions that not only meet user needs but also enhance their overall experience. I believe that great design comes from understanding user behavior and needs, and I enjoy collaborating with teams to bring innovative ideas to life. In my free time, I love exploring new design tools and trends to continually refine my skills and stay ahead in the fast-paced world of design.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced
French
Advanced

Work Experience

UX/UI Designer at Spayce
August 1, 2023 - Present
Improved the customer portal’s UX to enhance usability and attract new users. Designed mobile applications following modern UI/UX trends. Created brochures, corporate documents, and advertising materials aligned with the new brand identity. Designed the corporate website and visual assets for events.
UX/UI Designer at Spayce
August 1, 2023 - Present
Improved the customer portal’s UX to enhance usability and attract new users. Designed mobile applications following modern UI/UX trends. Created brochures, corporate documents, and advertising materials aligned with the new brand identity. Designed the corporate website and visual assets for events.
UX/UI Designer at Cubeler
June 1, 2023 - September 16, 2025
Redesigned the business web application from user flows to final UI, improving efficiency and engagement. Built a new design system and UI elements for admin and customer portal. Developed a modern visual concept for Cubeler Link software aligned with new branding. Conducted UX research to inform product strategy.
UX/UI Designer at Cubeler
June 1, 2023 - September 16, 2025
Redesigned the business web application from user flows to final UI, improving efficiency and engagement. Built a new design system and UI elements for admin and customer portal. Developed a modern visual concept for Cubeler Link software aligned with new branding. Conducted UX research to inform product strategy.
UX/UI Designer at Cubeler
June 1, 2022 - June 1, 2023
Redesigned the business web application, built a new design system, and conducted UX research to inform product strategy, increasing subscription upgrades by 18%.
UX/UI Specialist at V-hicule Média
June 1, 2022 - September 16, 2025
Delivered updated UIs for CMS, CRM, and admin panels. Designed logos, icons, and visual assets for the corporate website. Created mobile applications tailored to client requirements and user journeys. Produced design system assets including ads, illustrations, and typography sets.
UX/UI Specialist at V-hicule Média
June 1, 2022 - September 16, 2025
Delivered updated UIs for CMS, CRM, and admin panels. Designed logos, icons, and visual assets for the corporate website. Created mobile applications tailored to client requirements and user journeys. Produced design system assets including ads, illustrations, and typography sets.
UX/UI Specialist at V-hicule Média
October 1, 2020 - June 1, 2022
Delivered updated UIs for CMS and CRM, created mobile applications, and increased feature adoption by 25%.
UX/UI Designer at Solways Cuba
August 1, 2019 - September 16, 2025
Designed architecture, wireframes, and high-fidelity prototypes for B2B and B2C websites. Developed customized UI for luxury, travel, events, and group websites.
UX/UI Designer at Meliá Hotels International Cuba
August 1, 2019 - September 16, 2025
Conducted UX research and wireframing for websites and campaigns. Designed responsive interfaces for luxury hotels and travel agencies.
UX/UI Designer at Solways Cuba
August 1, 2019 - September 16, 2025
Designed architecture, wireframes, and high-fidelity prototypes for B2B and B2C websites. Developed customized UI for luxury, travel, events, and group websites.
UX/UI Designer at Meliá Hotels International Cuba
August 1, 2019 - September 16, 2025
Conducted UX research and wireframing for websites and campaigns. Designed responsive interfaces for luxury hotels and travel agencies.
Creative Director & Founder at Hetiv Design Studio
December 1, 2015 - Present
Led user research, UX design, and prototyping for diverse digital products. Designed campaigns, websites, portals, and applications for clients in multiple sectors.
Creative Director & Founder at Hetiv Design Studio
December 1, 2015 - Present
Led user research, UX design, and prototyping for diverse digital products. Designed campaigns, websites, portals, and applications for clients in multiple sectors.
UX/UI Designer at Solways Cuba
July 1, 2015 - August 1, 2019
Designed architecture and UI for luxury travel websites, enhancing user engagement.
UX/UI Designer at Meliá Hotels International Cuba
July 1, 2015 - August 1, 2019
Conducted UX research and wireframing, designed responsive interfaces for luxury hotels.
UX/UI Designer at Juventud Rebelde Journal
June 1, 2015 - September 16, 2025
Led the redesign of the journal’s website and CRM, improving usability. Designed banners, e-learning materials, and custom digital assets.
UX/UI Designer at Juventud Rebelde Journal
June 1, 2015 - September 16, 2025
Led the redesign of the journal’s website and CRM, improving usability. Designed banners, e-learning materials, and custom digital assets.
UX/UI Designer at Juventud Rebelde Journal
September 1, 2007 - June 1, 2015
Led the redesign of the journal’s website and CRM, improving usability and designing digital assets.

Education

Bachelor’s Degree in Informational Design at Higher Design Institute, University of Havana, Cuba
January 11, 2030 - January 1, 2007
Bachelor’s Degree in Informational Design at Higher Design Institute, University of Havana, Cuba
January 11, 2030 - January 1, 2007
Bachelor’s Degree in Informational Design at Higher Design Institute, University of Havana, Cuba
January 1, 2002 - January 1, 2007

Qualifications

Master in Digital Product Design: UX Research and UI Design
January 11, 2030 - September 16, 2025
Master in Digital Product Design: UX Research and UI Design
January 11, 2030 - September 16, 2025
Programmatic Advertising
January 11, 2030 - September 16, 2025
Motion Design in Adobe Flash
January 11, 2030 - September 16, 2025
Semiotics of the Image
January 11, 2030 - September 16, 2025
Advanced Photoshop
January 11, 2030 - September 16, 2025
Infographics & Data Visualization
January 11, 2030 - September 16, 2025

Industry Experience

Financial Services, Travel & Hospitality, Software & Internet, Media & Entertainment, Professional Services