SC

Work experience· 43 roles

Marketing Executive · WOOLIES X (WOOLWORTHS GROUP)Aug 2024 – Present · 2 yrs 4 mos

Owning end-to-end, multi-channel digital CRM campaigns for Everyday Rewards program – Subscriptions (Delivery Unlimited and Everyday Extra) and BW S; leading cross-functional kickoff meetings; defining audience targeting; briefing and managing campaign copy and creative; implementing A/B testing; providing post-campaign learnings; delivering campaigns with 100% accuracy across acquisition, engagement and retention.

Marketing Executive · Woolies X (Woolworths Group)Aug 2024 – Present · 2 yrs 4 mos

Own end-to-end, multi-channel digital CRM campaigns for Everyday Rewards program—Subscriptions (Delivery Unlimited and Everyday Extra) and BW S; drive acquisition, engagement and retention with high accuracy; lead cross-functional kickoff meetings, weekly stand-ups and checks to keep campaigns on schedule; define audience targeting, briefs for campaign copy/creative, implement A/B testing, and provide in-flight and post-campaign reporting to stakeholders at varying levels.

Marketing Executive · Woolies X (Woolworths Group)Aug 2024 – Present · 2 yrs 4 mos

Owning end-to-end, multi-channel digital CRM campaigns for Everyday Rewards program—Subcriptions (Delivery Unlimited and Everyday Extra) and BWS; leading acquisition, engagement and retention campaigns; cross-functional kick-offs, weekly stand-ups and stakeholder updates to ensure on-time delivery; defining audience targeting and campaign objectives; coordinating campaign creative and copy; implementing A/B testing and reporting to varying levels of stakeholders.

Marketing Consultant · Self-Employed (Dropshipping & E-commerce)Jun 2024 – Sep 2025 · 1 yr 4 mos
Dropshipping / E-commerce (Part-time) · Self-EmployedJun 2024 – Sep 2025 · 1 yr 4 mos
Marketing Consultant · Dropshipping / E-commerce clientJun 2024 – Sep 2025 · 1 yr 4 mos
Marketing Consultant · Self-Employed (Dropshipping / E-commerce)Jun 2024 – Sep 2025 · 1 yr 4 mos
Marketing Executive · Woolies X (Woolworths Group)Jun 2024 – Present · 2 yrs 6 mos

Education· 5

Bachelor of Commerce · Curtin University of Technology2009 – 2012
Bachelor of Commerce – Marketing and Public Relations · Curtin University of Technology2009 – 2012
Bachelor of Commerce – Marketing and Public Relations · Curtin University2009 – 2012
Bachelor of Commerce – Marketing and Public Relations · Curtin University of Technology2009 – 2012

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