Stephanie Chao

Marketing Executive at Woolies X (Woolworths Group)

Owning end-to-end, multi-channel digital CRM campaigns for Everyday Rewards program—Subcriptions (Delivery Unlimited and Everyday Extra) and BWS; leading acquisition, engagement and retention campaigns; cross-functional kick-offs, weekly stand-ups and stakeholder updates to ensure on-time delivery; defining audience targeting and campaign objectives; coordinating campaign creative and copy; implementing A/B testing and reporting to varying levels of stakeholders.

Marketing Consultant at Dropshipping (Self-Employed)

Created social media content and managed photo shoots; executed product photography and content for product pages; managed Shopify-based store setup, merchandising, and ongoing site maintenance; ran Meta ads and store promotions; performed email/SMS marketing, CRM activity, and customer service; supported online and in-store promotions including promotional asset creation and launch planning.

Marketing Consultant at Coluri (Australia)

Developed and executed marketing campaigns; owned social media channels and influencer engagement; stakeholder management with charity partner; managed customer service and e-commerce product page updates via Shopify; migration of international 3PL partners in China; basic use of Klaviyo for emails; CRM activities and post-campaign learnings.

CRM Manager - Trade at Wickes (Watford, UK)

Managed Trade CRM activities across email, SMS, direct mail and app channels to ensure best-practice alignment; delivered Trade customer behavior insights to marketing and multi-channel teams; managed CRM budget; led day-to-day partner agency relationship; developed and delivered phase 1 of a Test and Learn plan for Trade Incentive schemes; tracked success metrics and reported to stakeholders.

Marketing Campaign Manager at Woolies X (Woolworths Group)

End-to-end CRM campaign management for local market; oversaw multi-channel campaigns across email, social, programmatic and retail touchpoints; planned and executed campaigns for Everyday Rewards; optimized campaigns for performance and ROI; collaborated with cross-functional teams to align on promotions and store activations.

Brand Manager AU & NZ - Sunglass Hut at Luxottica Retail Australia

Managed brand and marketing activities for AU & NZ Sunglass Hut; end-to-end campaign planning and execution; aligned with Myer and other department store partnerships; oversaw brand assets and communications.

Marketing Executive AU & NZ - Sunglass Hut at Luxottica Retail Australia

Led marketing initiatives for AU & NZ Sunglass Hut; developed campaign briefs, creative assets, and partner collaborations; drove multi-channel campaigns across store and online channels.

CRM Campaign Manager, OPSM and Laubman & Pank at Luxottica Retail Australia

Managed CRM campaigns for OPSM and Laubman & Pank; owned end-to-end CRM plan, creative development, and reporting; built lifecycle-based customer journeys and optimized performance.

Brand Manager and Marketing Executive at Luxottica Retail Australia

Brand management and marketing execution across Luxottica ANZ portfolio; collaboration with internal teams and agencies to deliver brand campaigns, retail activations, and promotional events.

Marketing Executive at Woolies X (Woolworths Group)

End-to-end CRM campaign management for Everyday Rewards program, including subscriptions (Delivery Unlimited and Everyday Extra) and BWS, across acquisition, engagement, and retention campaigns; delivered to market with high accuracy; led cross-functional campaigns and AB testing; remote-first setup.

Marketing Consultant at Self-Employed (Dropshipping / E-commerce)

Developed and managed social media content, photo shoots, product pages (Shopify), inventory management, website maintenance, and promotional events; ran multi-channel campaigns (email, social, display) with ongoing A/B testing; assisted with payment product rollouts.

Trade CRM Manager at Wickes

Managed all Trade CRM activity across email, SMS, direct mail and app channels; delivered customer behavior insights to marketing teams; managed CRM budget; led agency relationships; delivered phase 1 of Test & Learn; led a high-performing loyalty campaign.

Marketing Campaign Manager (Marketing Executive) at Woolies X (Woolworths Group)

End-to-end CRM campaign management for Local Area Marketing team within Everyday Rewards; cross-channel campaigns for subscriptions, BWS; delivered campaigns with 100% accuracy; contributed to best-in-class campaigns; implemented AB testing.

CRM Campaign Coordinator at Luxottica Retail Australia (OPSM and Lau Mann & Pank)

Coordinated CRM campaigns for OPSM and partner brands; supported campaign assets and calendars; collaborated with internal teams and agencies; contributed to CRM strategy.

CRM Campaign Manager at Luxottica Retail Australia (OPSM and Lau Mann & Pank)

Led CRM campaigns across brands; managed budgets; maintained relationships with agencies; delivered Test & Learn programs and phase 1 for loyalty schemes; supported cross-channel campaigns including Myer concessions.

Marketing Executive AU & NZ - Sunglass Hut at Luxottica Retail Australia

Marketing executive for AU & NZ Sunglass Hut; supported brand marketing, Myer concession stores, and budget management; oversaw store marketing requirements and campaigns across channels.

Brand Manager AU & NZ - Sunglass Hut at Luxottica Retail Australia

Brand manager for AU & NZ Sunglass Hut; oversaw brand marketing budgets, Myer concession stores, and in-store events; developed marketing materials and campaigns across channels and stores.

CRM Manager - Trade at Wickes

On-site CRM management for Trade; delivered CRM-driven customer behavior insights and targeted campaigns across multiple channels to support trade performance; managed CRM budget and cross-functional agency collaborations.

Marketing Campaign Manager at Woolies X (Woolworths Group)

Owned end-to-end CRM campaign management for Local Area Marketing within the Everyday Rewards program, including subscriptions (Delivery Unlimited and Everyday Extra) and BWS initiatives; led multi-channel campaign execution and performance tracking.

CRM Campaign Coordinator at OPSM & Laubman & Pank

CRM campaign coordination across email, SMS, direct mail and app channels; supported the CRM strategy for AU & NZ optical brands and contributed to process improvements.

CRM Campaign Manager at OPSM & Laubman & Pank

Led acquisition, engagement and retention CRM campaigns; managed budgets and agency relationships; drove KPIs and campaign ROI.

Brand Manager AU & NZ - Sunglass Hut at Luxottica Retail Australia

Managed brand marketing for Sunglass Hut across AU & NZ; led local media partnerships, agency collaborations, and Myer store relationship management.

Marketing Executive AU & NZ - Sunglass Hut at Luxottica Retail Australia

Led end-to-end brand marketing and consumer activation for Sunglass Hut across AU & NZ; delivered multi-channel campaigns and in-store events.

Marketing Consultant at Coluri

Developed and executed marketing campaigns; managed social media channels, customer service and e-commerce tasks; supported CRM strategy and program management.

Marketing Consultant at Dropshipping / E-commerce client

Created social media content (images, reels); managed product page assets, merchandising on Shopify, inventory management, and ongoing website maintenance; ran Meta ads to drive demand; supported customer service.

CRM Manager - Trade at Wickes

On-site CRM management for Trade; delivered CRM-driven customer behavior insights and targeted campaigns across email, SMS, direct mail and app channels; managed CRM budget and agency relationships; supported trade channel growth.

Marketing Executive at Woolies X (Woolworths Group)

Own end-to-end, multi-channel digital CRM campaigns for Everyday Rewards program—Subscriptions (Delivery Unlimited and Everyday Extra) and BW S; drive acquisition, engagement and retention with high accuracy; lead cross-functional kickoff meetings, weekly stand-ups and checks to keep campaigns on schedule; define audience targeting, briefs for campaign copy/creative, implement A/B testing, and provide in-flight and post-campaign reporting to stakeholders at varying levels.

Dropshipping / E-commerce (Part-time) at Self-Employed

Creating social media content (images, reels, copywriting); managing photo shoots; extensive use of Shopify for product merchandising; inventory management; building and maintaining websites; updating product pages; ongoing optimization of product detail pages; running Meta platform ads for promotions; overall e-commerce management.

On-Site CRM Manager - Trade at Wickes (Watford, UK)

Managing all Trade CRM activity across email, SMS, direct mail and app channels to ensure best-practice approach; delivering Trade customer behavior insights and campaign results to the broader Marketing and Multichannel teams; managing CRM budget; day-to-day management of the agency relationship; delivered Phase 1 of a robust Test and Learn plan; managed a Trade loyalty sales driver campaign; achieved high email engagement during launch.

Brand Manager AU & NZ - Sunglass Hut at Luxottica Retail Australia

Brand ownership for Sunglass Hut across AU & NZ; developed local brand marketing strategies, events and campaigns for the Myer department store relationship and store-level activation; oversaw ROI and performance for brand initiatives; managed budgets and stakeholder reporting.

Marketing Executive AU & NZ, Sunglass Hut at Luxottica Retail Australia

Marketing leadership across AU & NZ for Sunglass Hut; led multi-channel campaigns, store activations, and partnerships; managed communications and creative assets for campaigns.

CRM Campaign Manager, OPSM and Laubman & Pank at Luxottica Retail Australia

CRM campaign management and orchestration for OPSM and Laubman & Pank; built targeted campaigns and improved customer engagement across channels.

CRM Campaign Coordinator, OPSM and Laubman & Pank at Luxottica Retail Australia

Coordinated CRM campaigns across multiple channels; supported campaign execution and reporting.

Marketing Executive at WOOLIES X (WOOLWORTHS GROUP)

Owning end-to-end, multi-channel digital CRM campaigns for Everyday Rewards program – Subscriptions (Delivery Unlimited and Everyday Extra) and BW S; leading cross-functional kickoff meetings; defining audience targeting; briefing and managing campaign copy and creative; implementing A/B testing; providing post-campaign learnings; delivering campaigns with 100% accuracy across acquisition, engagement and retention.

Marketing Consultant at Self-Employed (Dropshipping & E-commerce)

Created social media content, managed photo shoots; Shopify product merchandising, inventory management, building and maintaining a website; updated product pages and promotions; ran Meta advertising for product merchandising; managed relationships with international 3PL suppliers; overall e-commerce site maintenance.

Marketing Consultant at Coluri (Australia)

Developed, maintained and executed the marketing calendar; owned social media channels (posts, engagement, influencer marketing management); stakeholder management with charity partner; customer service; e-commerce product page updates via Shopify; migration of international 3PL partner; onboarding/offshore data team.

On-site CRM Manager - Trade at Wickes (Watford, UK)

Managed all Trade CRM activity across email, SMS, direct mail and app channels; delivered trade customer behaviour insights to Marketing and multi-channel teams; managed CRM budget; day-to-day management of the relationship with the marketing agency; developed and delivered phase 1 of a robust Test and Learn plan for the Trade Incentive scheme; managed a Trade loyalty sales drive campaign.

CRM Campaign Coordinator at Luxottica Retail Australia (OPSM and Laubman & Pank)

CRM campaign coordination across OPSM and Laubman & Pank; supported CRM campaigns; duration 2013-11-01 to 2015-02-28

CRM Campaign Manager at Luxottica Retail Australia (OPSM and Laubman & Pank)

Led CRM campaigns; budget management; stakeholder communications; performance reporting; 2015-02-01 to 2016-02-29

Marketing Executive at Luxottica Retail Australia, Sunglass Hut

Sunglass Hut AU & NZ Marketing Executive; campaigns and brand management across AU & NZ; 2016-03-01 to 2018-03-31

Brand Manager AU & NZ at Luxottica Retail Australia, Sunglass Hut

Brand management for Sunglass Hut AU & NZ; 2017-11-01 to 2018-03-31

Marketing Campaign Manager at Luxottica Retail Australia

CRM and marketing campaign management for Sunglass Hut and OPSM brands within AU & NZ; 2013-11-01 to 2018-03-31