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I am a Digital Marketing Specialist with 6+ years of experience driving demand for B2B, SaaS, and tech brands. I’ve led marketing strategy, built content systems, and launched campaigns that turn attention into real pipeline. From scaling my own agency to leading growth marketing at fast-growing startups, I’ve helped brands break through and convert trust into revenue. I specialise in combining storytelling with strategy, bringing together video, content, email, SEO, paid media, and automation to generate qualified leads and grow revenue. I’m now relocating to Australia and looking to bring my experience into an in-house role where I can make a measurable impact. 2-paragraph first-person bio, friendly tone…I am a Digital Marketing Specialist with 6+ years of experience driving demand for B2B, SaaS, and tech brands. I’ve led marketing strategy, built content systems, and launched campaigns that turn attention into real pipeline. From scaling my own agency to leading growth marketing at fast-growing startups, I’ve helped brands break through and convert trust into revenue. I specialise in combining storytelling with strategy, bringing together video, content, email, SEO, paid media, and automation to generate qualified leads and grow revenue. I’m now relocating to Australia and looking to bring my experience into an in-house role where I can make a measurable impact. 2-paragraph first-person bio, friendly tone

Gid Yon Lankers

Growth Marketer, Marketing Strategist, Content Strategist, +3

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I am a Digital Marketing Specialist with 6+ years of experience driving demand for B2B, SaaS, and tech brands. I’ve led marketing strategy, built content systems, and launched campaigns that turn attention into real pipeline. From scaling my own agency to leading growth marketing at fast-growing startups, I’ve helped brands break through and convert trust into revenue. I specialise in combining storytelling with strategy, bringing together video, content, email, SEO, paid media, and automation to generate qualified leads and grow revenue. I’m now relocating to Australia and looking to bring my experience into an in-house role where I can make a measurable impact. 2-paragraph first-person bio, friendly tone…I am a Digital Marketing Specialist with 6+ years of experience driving demand for B2B, SaaS, and tech brands. I’ve led marketing strategy, built content systems, and launched campaigns that turn attention into real pipeline. From scaling my own agency to leading growth marketing at fast-growing startups, I’ve helped brands break through and convert trust into revenue. I specialise in combining storytelling with strategy, bringing together video, content, email, SEO, paid media, and automation to generate qualified leads and grow revenue. I’m now relocating to Australia and looking to bring my experience into an in-house role where I can make a measurable impact. 2-paragraph first-person bio, friendly tone

Available to hire

I am a Digital Marketing Specialist with 6+ years of experience driving demand for B2B, SaaS, and tech brands. I’ve led marketing strategy, built content systems, and launched campaigns that turn attention into real pipeline. From scaling my own agency to leading growth marketing at fast-growing startups, I’ve helped brands break through and convert trust into revenue. I specialise in combining storytelling with strategy, bringing together video, content, email, SEO, paid media, and automation to generate qualified leads and grow revenue. I’m now relocating to Australia and looking to bring my experience into an in-house role where I can make a measurable impact.

2-paragraph first-person bio, friendly tone

Skills

Experience Level

Expert

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Language

English

Fluent

Afrikaans

Advanced

Work Experience

Head of Marketing at WamLy

December 31, 2023 - September 17, 2025

Johannesburg · 2022-04-01 – 2023-12-31. Head of Marketing for this B2B HR Tech SaaS startup, building the growth engine from the ground up. Focused on positioning, messaging, and multi-channel campaigns across LinkedIn, Google, Meta, YouTube, and email to generate qualified leads and scale revenue; led content, video, and podcast initiatives; managed in-house team and agency partners; presented performance at quarterly investor updates.

Head of Marketing at Wamly

December 31, 2023 - September 17, 2025

Built a marketing function from the ground up during the early growth phase. Reported to the CEO and owned full demand generation, helping scale Wamly to over $55K in monthly recurring revenue. Key outcomes: 1,000+ inbound leads via performance media (Google, Meta, LinkedIn); newsletter grew from 4,000 to 15,000 subscribers with open rates up to 35%; LinkedIn followers grew from 400 to 8,000; produced the 'Solving the People Puzzle' podcast, generating enterprise sales conversations; created an executive community with 6 HR leader dinners; led 4 major industry events (200+ attendees); recruited Wamly’s first internal marketing hire; represented marketing at investor board meetings; contributed to Wamly winning Tech Startup of the Year 2023.

Head of Marketing at WamLy

December 31, 2020 - September 17, 2025

Johannesburg · 2019-01-01 – 2020-12-31. As Head of Marketing for this startup serving small business owners, I built a full-stack marketing engine that delivered user growth, revenue, and national brand visibility. Key achievements included: increasing monthly paying users from 50 to 458 within 12 months; building and scaling an email list from 0 to 18,000+ driving revenue via Active Campaign automations and event sales; producing 5 large-scale events (500–1,000 attendees); creating the 'Making SMEs Matter' podcast; securing $40K in podcast sponsorships; building a content-driven community of 10,000+ followers across social channels; and leading an in-house marketing team (Copywriter, Designer, Videographer, Account Manager).

Head of Marketing at sme.africa

December 31, 2020 - September 17, 2025

Built a full-stack marketing engine delivering user growth, revenue, and national brand visibility. Achievements include increasing monthly paying users from 50 to 458 in 12 months; growing email list from 0 to 18,000+; hosting 5 large-scale events (500–1,000 attendees) with sponsorships; creating 'Making SMEs Matter,' a top Apple Podcasts SA show with ~2,000 downloads per episode and securing $40K in sponsorship from Investec; building a 10,000+ follower content community and managing an in-house marketing team.

Founder & Marketing Strategist at DISRUPT (Digital Marketing Agency)

January 1, 2020 - Present

Remote | 2020-01-01 – Present. Founded and scaled a digital marketing agency delivering strategic content, video, and performance marketing campaigns for B2B brands across SaaS, education, fintech, and professional services. Generated over $500K in revenue, managed 450%+ growth, and delivered results that helped clients unlock serious pipeline. Key outcomes include leading a multi-channel growth engine, aligning content and messaging to drive qualified pipeline, and overseeing full-funnel performance marketing initiatives across Meta, Google, YouTube, LinkedIn, and email.

Founder & Marketing Strategist at DISRUPT (Digital Marketing Agency)

January 1, 2020 - Present

Founded and scaled a digital marketing agency delivering strategic content, video, and performance marketing campaigns for B2B brands across SaaS, education, fintech, and professional services. Achievements include generating over $500K in revenue, managing 450%+ growth, and delivering results that unlocked significant pipeline. Led inbound campaigns (1,000+ leads in 60 days for a B2B SaaS), built a lead system delivering ~500 qualified leads/month for an edtech brand, produced a founder-led podcast with 232,000+ video views and 61,000+ LinkedIn impressions, and delivered a 7M+ view UGC campaign across TikTok, Meta, and YouTube. Created a product video campaign with 450K YouTube views converting to new business. Owned strategy, creative direction, and paid campaigns across LinkedIn, Google, YouTube, Meta, and email; managed a team of 8 FTE and 10+ contractors; implemented Airtable, Frame.io, Slack, Google Workspace, and Xero; handled sales, proposals, onboarding, budgeting, and finance