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I’m Risa Iwamuro, a media and communications professional with 5+ years’ experience across APAC leading end-to-end content and campaigns — digital ads, social, and animated/interview-style video. I plan and execute annual content calendars, manage six-figure budgets, and lead small teams/contractors to deliver integrated work that drives business outcomes and audience engagement. I bring rigorous reporting (GA4/Looker Studio, Salesforce Pardot), strong creative judgement (video, social, copy), and reliable end-to-end event delivery. I’ve been recognised as a top performer and promoted at Cboe Australia in March 2025, and I contribute to building scalable marketing processes, mentoring new hires, and collaborating across APAC regional teams.…I’m Risa Iwamuro, a media and communications professional with 5+ years’ experience across APAC leading end-to-end content and campaigns — digital ads, social, and animated/interview-style video. I plan and execute annual content calendars, manage six-figure budgets, and lead small teams/contractors to deliver integrated work that drives business outcomes and audience engagement. I bring rigorous reporting (GA4/Looker Studio, Salesforce Pardot), strong creative judgement (video, social, copy), and reliable end-to-end event delivery. I’ve been recognised as a top performer and promoted at Cboe Australia in March 2025, and I contribute to building scalable marketing processes, mentoring new hires, and collaborating across APAC regional teams.

Risa Iwamuro

Content Creator, Video Editor, Content Producer, +3

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I’m Risa Iwamuro, a media and communications professional with 5+ years’ experience across APAC leading end-to-end content and campaigns — digital ads, social, and animated/interview-style video. I plan and execute annual content calendars, manage six-figure budgets, and lead small teams/contractors to deliver integrated work that drives business outcomes and audience engagement. I bring rigorous reporting (GA4/Looker Studio, Salesforce Pardot), strong creative judgement (video, social, copy), and reliable end-to-end event delivery. I’ve been recognised as a top performer and promoted at Cboe Australia in March 2025, and I contribute to building scalable marketing processes, mentoring new hires, and collaborating across APAC regional teams.…I’m Risa Iwamuro, a media and communications professional with 5+ years’ experience across APAC leading end-to-end content and campaigns — digital ads, social, and animated/interview-style video. I plan and execute annual content calendars, manage six-figure budgets, and lead small teams/contractors to deliver integrated work that drives business outcomes and audience engagement. I bring rigorous reporting (GA4/Looker Studio, Salesforce Pardot), strong creative judgement (video, social, copy), and reliable end-to-end event delivery. I’ve been recognised as a top performer and promoted at Cboe Australia in March 2025, and I contribute to building scalable marketing processes, mentoring new hires, and collaborating across APAC regional teams.

Available to hire

I’m Risa Iwamuro, a media and communications professional with 5+ years’ experience across APAC leading end-to-end content and campaigns — digital ads, social, and animated/interview-style video. I plan and execute annual content calendars, manage six-figure budgets, and lead small teams/contractors to deliver integrated work that drives business outcomes and audience engagement.

I bring rigorous reporting (GA4/Looker Studio, Salesforce Pardot), strong creative judgement (video, social, copy), and reliable end-to-end event delivery. I’ve been recognised as a top performer and promoted at Cboe Australia in March 2025, and I contribute to building scalable marketing processes, mentoring new hires, and collaborating across APAC regional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Japanese

Advanced

Work Experience

Senior Marketing Specialist at Cboe Australia (Cboe Global Market)

March 1, 2025 - Present

Owned newsroom-style content cadence across web, social and newsletters; commissioned evergreen fact sheets, FAQs, audience pages and glossary; scripted and project-managed an animated explainer (English & Japanese); managed a $200k localised branding campaigns budget; designed and implemented paid and organic social strategy, doubling follower growth and lifting engagement from 2.5% to 5%; established broker/external vendor partnerships; produced and ran 8 flagship industry events with 20–300 attendees; launched 3 internal communications monthly; contributed to the APAC marketing function by mentoring new hires and creating 25+ scalable processes.

Marketing Specialist at Cboe Australia (Cboe Global Market)

February 1, 2025 - September 17, 2025

Managed the APAC implementation of Salesforce Pardot, building automated workflows, segmented campaigns, and reporting dashboards; led two major website overhauls (Australia and Japan) coordinating content architecture and stakeholder alignment.

Marketing and PR Executive at FleishmanHillard Tokyo

August 1, 2022 - September 17, 2025

Conducted in-depth industry and media research to identify PR opportunities; drafted 20+ press releases and maintained media lists under tight deadlines; monitored PR campaign KPIs and media coverage trends; participated in the Young Cannes Lions PR competition.

Digital Marketing Assistant at Global Rev Gen

March 1, 2019 - September 17, 2025

Supported digital marketing project delivery by defining campaign goals and timelines; coordinated with the accounting team to track and reconcile over 100 invoices; compiled weekly campaign performance data to support optimization recommendations.

Digital Marketing Assistant & Assistant Editor at Lula Fashion and Art Magazine

December 1, 2017 - September 17, 2025

Increased Instagram following by 66% (9k to 15k) through curated content and trend-aligned storytelling; researched 50+ competitor publications and translated insights into editorial planning and digital campaigns.

Senior Marketing Specialist at Cboe Australia (Cboe Global Market)

March 1, 2025 - Present

Owned a newsroom-style content cadence across web, social and newsletters; commissioned evergreen resources; scripted and managed an animated explainer (English & Japanese); managed a $200k localised branding campaigns budget; designed and implemented paid and organic social strategy; led broker and external vendor partnerships; produced 8 flagship industry events and roadshows end-to-end; launched internal communications to boost employee branding; contributed to the foundational build of APAC marketing, mentoring new hires and creating scalable processes.

Marketing Specialist at Cboe Australia (Cboe Global Market)

February 1, 2025 - September 17, 2025

Managed APAC implementation of Salesforce Pardot with automated workflows and dashboards; led two major website overhauls (Australia and Japan); supported ETF listing campaigns with tailored messaging and social activations; tracked engagement/lead/NPS and optimized paid/organic distribution; developed campaign analytics using Looker Studio and GA4 to inform strategy; built cross-region collaboration and scalable processes.

Marketing and PR Executive at FleishmanHillard Tokyo

August 1, 2022 - September 17, 2025

Conducted in-depth industry and media research; drafted and distributed 20+ press releases; maintained media lists and monitored KPI trends to inform campaign messaging; provided insights to clients and internal teams; selected to participate in the Young Cannes Lions PR competition.

Digital Marketing Assistant at Global Rev Gen

March 1, 2019 - September 17, 2025

Supported digital marketing project delivery by defining goals and timelines; coordinated with accounting to track and reconcile 100+ invoices; compiled weekly campaign performance data to support optimization recommendations.

Digital Marketing Assistant & Assistant Editor at Lula Fashion and Art Magazine

December 1, 2017 - September 17, 2025

Increased Instagram following by 66% through curated content and trend-driven storytelling; researched 50+ competitors, translating insights into editorial and digital campaign recommendations.