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Hi, I'm Jenna Allerson, a marketing and publishing leader focused on brand growth, content strategy, and multi-channel campaigns. As founder of AOA Publishing, I built processes to produce 18 books in multiple formats and led international marketing that generated 4,000+ sales across five countries. I thrive in cross-functional teams and love turning complex goals into measurable ROI. My experience spans education, nonprofit, and corporate marketing, and I enjoy mentoring others as we create data-driven strategies and scalable systems.…Hi, I'm Jenna Allerson, a marketing and publishing leader focused on brand growth, content strategy, and multi-channel campaigns. As founder of AOA Publishing, I built processes to produce 18 books in multiple formats and led international marketing that generated 4,000+ sales across five countries. I thrive in cross-functional teams and love turning complex goals into measurable ROI. My experience spans education, nonprofit, and corporate marketing, and I enjoy mentoring others as we create data-driven strategies and scalable systems.

Jenna Allerson

Content Producer, Brand Strategist, Marketing Strategist, +2

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Hi, I'm Jenna Allerson, a marketing and publishing leader focused on brand growth, content strategy, and multi-channel campaigns. As founder of AOA Publishing, I built processes to produce 18 books in multiple formats and led international marketing that generated 4,000+ sales across five countries. I thrive in cross-functional teams and love turning complex goals into measurable ROI. My experience spans education, nonprofit, and corporate marketing, and I enjoy mentoring others as we create data-driven strategies and scalable systems.…Hi, I'm Jenna Allerson, a marketing and publishing leader focused on brand growth, content strategy, and multi-channel campaigns. As founder of AOA Publishing, I built processes to produce 18 books in multiple formats and led international marketing that generated 4,000+ sales across five countries. I thrive in cross-functional teams and love turning complex goals into measurable ROI. My experience spans education, nonprofit, and corporate marketing, and I enjoy mentoring others as we create data-driven strategies and scalable systems.

Available to hire

Hi, I’m Jenna Allerson, a marketing and publishing leader focused on brand growth, content strategy, and multi-channel campaigns. As founder of AOA Publishing, I built processes to produce 18 books in multiple formats and led international marketing that generated 4,000+ sales across five countries.

I thrive in cross-functional teams and love turning complex goals into measurable ROI. My experience spans education, nonprofit, and corporate marketing, and I enjoy mentoring others as we create data-driven strategies and scalable systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Publisher at AOA Publishing

January 1, 2024 - Present

Solely managed research, design direction, editing, writing, production, and marketing for 18 books in paperback, hardcover, and eBook formats. Launched international marketing campaigns, generating 4,000+ sales across the U.S., U.K., Germany, Canada, and Australia. Increased revenue 122% in the first year via targeted marketing and community engagement. Drove YoY growth in professional learning sales for CAREI through strategic digital campaigns. Spearheaded marketing strategies delivering ROI and led cross-functional teams to build scalable processes.

Director of Marketing & Experience at Stone Arch Advisory Group

January 1, 2022 - Present

Developed and executed strategic marketing initiatives delivering a 700% ROI and drove the firm to its best production year in history for both production and assets under management. Earned multiple accolades for marketing excellence and revenue growth. Achieved 49.8% YoY increase in website traffic, 129% increase in contact events, and 263% increase in on-site time through data-driven optimization. Grew LinkedIn followers from 50 to 700+ in the first year with a targeted content strategy. Orchestrated a full brand refresh (logo redesign and collateral) while ensuring compliance in a regulated industry. Managed content creation across web, social, and email campaigns, boosting lead generation and client acquisition.

Owner & Marketing Director at Mom's on the Run – Apple Valley & Farmington

December 31, 2023 - September 17, 2025

Designed and executed multi-channel campaigns incorporating paid digital ads, PR, and community events. Achieved 122% revenue growth in the first year, building a strong local brand presence. Managed and mentored a team of six coaches, overseeing operations and growth strategy.

Communications Consultant at University of Minnesota – CAREI

December 31, 2022 - September 17, 2025

Directed marketing and communications for CAREI. Launched campaigns that increased professional learning sales by 109% year over year. Overhauled website design, digital content strategy, webinars, and social media marketing.

Brand Manager at Science Museum of Minnesota

December 31, 2021 - September 17, 2025

Led museum-wide campaigns and developed project management systems to improve marketing workflow. Directed a five-person marketing team and maintained brand consistency across all channels.

Digital Project Manager at University of St. Thomas

December 31, 2018 - September 17, 2025

Led large-scale website redesign projects, managing strategy, design, development, and launch. Supervised a team of developers and content specialists, ensuring high-quality delivery.

Internal Communications Manager at University of Minnesota Foundation

December 31, 2017 - September 17, 2025

Developed strategic communication plans, internal branding, and led major organizational campaigns. Managed internal events, newsletters, and employee engagement initiatives.