I am an impact-driven marketing and business development professional with 5+ years of experience spanning marketing management, client management, and academic consulting. I excel at end-to-end sales, CRM-driven lead management, data-driven marketing, and building engaging campaigns that boost enrollment and client engagement. I thrive in cross-functional environments, translating organizational goals into actionable strategies. I have a proven track record delivering measurable outcomes through stakeholder collaboration, personalized student support, and a data-informed approach to marketing and development. I am proficient with tools like HubSpot and Salesforce and am committed to delivering exceptional results in competitive markets.…

Chanchal Gupta

I am an impact-driven marketing and business development professional with 5+ years of experience spanning marketing management, client management, and academic consulting. I excel at end-to-end sales, CRM-driven lead management, data-driven marketing, and building engaging campaigns that boost enrollment and client engagement. I thrive in cross-functional environments, translating organizational goals into actionable strategies. I have a proven track record delivering measurable outcomes through stakeholder collaboration, personalized student support, and a data-informed approach to marketing and development. I am proficient with tools like HubSpot and Salesforce and am committed to delivering exceptional results in competitive markets.…

Available to hire

I am an impact-driven marketing and business development professional with 5+ years of experience spanning marketing management, client management, and academic consulting. I excel at end-to-end sales, CRM-driven lead management, data-driven marketing, and building engaging campaigns that boost enrollment and client engagement.
I thrive in cross-functional environments, translating organizational goals into actionable strategies. I have a proven track record delivering measurable outcomes through stakeholder collaboration, personalized student support, and a data-informed approach to marketing and development. I am proficient with tools like HubSpot and Salesforce and am committed to delivering exceptional results in competitive markets.

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Work Experience

Marketing Manager & Academic Consultant at J.P. Institute of Technology
April 1, 2025 - September 17, 2025
Spearheaded multi-channel marketing campaigns (open houses, school visits, career fairs, webinars) driving a 22% YoY increase in student enrollment. Generated monthly enrollment and campaign performance reports to guide strategy. Leveraged CRM tools for lead tracking and timely communications, improving student management. Implemented a virtual classroom assistance program and counseling sessions via Microsoft Teams, boosting student engagement by 27% over in-person sessions. Collaborated with internal departments to align marketing efforts with academic offerings and organizational goals. Led personalized academic consulting sessions to help students achieve their goals. Coordinated with faculty and student services to deliver comprehensive support and enhance the student experience.
Senior Business Development Executive at Info Edge Limited
November 1, 2021 - September 17, 2025
Managed end-to-end sales process, driving revenue growth and over-achieving targets by 67% by effectively managing a pipeline of high-value projects and driving customer acquisition efforts. Filtered leads, converting them into high-value clients, and conducted product/service demonstrations to drive opportunities. Conducted competitor analysis to refine sales strategies and improve service offerings. Addressed and resolved customer complaints with priority-based solutions, maintaining high client retention rates. Provided customized service solutions tailored to client needs, ensuring customer satisfaction and long-term partnerships. Led a team of 5 junior sales associates with regular performance feedback. Cultivated key stakeholder relationships, resulting in a 32% increase in client retention and repeat business. Collaborated cross-functionally with marketing, product, and customer service teams to ensure seamless execution of client requirements and enhanced service delivery.

Education

Post Graduate Diploma in Management (PGDM) - Marketing (Major); Finance (Minor) at Institute of Management Studies (IMS), India
July 1, 2016 - April 1, 2018
Bachelor of Business Administration (BBA) at Shri Rawatpura Sarkar Institute (SRI), India
July 1, 2012 - April 1, 2015

Qualifications

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