AS

Anna Sjönell

Available to hire

Hi, I’m Anna Sjö Nell, a passionate and results-driven women’s wear designer with over 15 years of experience creating successful fashion collections for global retailers.

About

Hi, I’m Anna Sjö Nell, a passionate and results-driven women’s wear designer with over 15 years of experience creating successful fashion collections for global retailers. I have a sharp eye for future trends, a deep understanding of commercial design, and I thrive in fast-paced creative environments.

I enjoy mentoring junior designers and improving design workflows through innovation and structure. My strengths lie in jersey across garment groups, sportswear, underwear, swimwear, and knitwear, with a strong focus on quality, detail, and sustainable design. I also actively source sustainable materials and collaborate closely with suppliers worldwide to push for better practices and broader market reach.

  • 15 years' experience
  • Joined September 2025

Languages

  • EnglishFluent
  • SwedishFluent
  • GermanAdvanced
  • PolishIntermediate

Industry experience

  • Retail
  • Manufacturing
  • Media & Entertainment
  • Professional Services
  • Other
  • Consumer Goods

More experts in Stockholm, Sweden

Work experience· 6 roles

Lead Designer, Jersey, Loungewear & Nightwear Collections · H&MJan 2024 – Oct 2025 · 1 yr 10 mos

Led design for jersey, loungewear and nightwear collections. Rebuilt the Jersey concept with a new vision, driving sales growth. Streamlined design workflow using CLO 3D and spec sheets, reducing production errors by over 80%. Mentored junior designers and advanced digital and sustainable design processes. Collaborated with suppliers to secure more sustainable materials and optimize costs. Participated in global recruitment by managing portfolio reviews and conducting designer interviews.

Designer, Baby Department · H&MJan 2019 – Oct 2025 · 6 yrs 10 mos

Designer for the Baby Department; developed new concepts, trend forecasting and product designs aligned with brand direction.

Senior Designer - Women’s Wear / Concept Designer - Shapewear/Underwear/Swimwear · H&MJan 2018 – Oct 2025 · 7 yrs 10 mos

Concept Designer for shapewear, underwear and swimwear; redesigned limited-edition lingerie, sourced high-end laces and trims in Paris; collaborated with suppliers in Hong Kong and China; built illustrator assets and advanced workflow in design software to strengthen creative direction.

Freelance Designer · Self-employedJan 2015 – Oct 2025 · 10 yrs 10 mos
Senior Designer - Women's Wear, Hosiery · H&MDec 2011 – Sep 2025 · 13 yrs 10 mos
Junior Designer - Lingerie, Underwear & Swimwear · H&MDec 2009 – Sep 2025 · 15 yrs 10 mos

Education· 8

Bachelor of Fashion Design · Westminster University1997 – 2000
Foundation in Fashion Design · London College of Fashion1996 – 1997
Diploma / Training · Beckmans School of Design1995 – 1996
Secondary Education · Virginska Skolan, Örebro1994 – 1995

Certifications and awards· 6

BTEC in Design & Illustration2030 – 2025
CLO 3D - Advanced2030 – 2025
Adobe Photoshop - Advanced2030 – 2025
Adobe Illustrator - Advanced2030 – 2025

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