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Hi, I’m Anna Sjö Nell, a passionate and results-driven women’s wear designer with over 15 years of experience creating successful fashion collections for global retailers. I have a sharp eye for future trends, a deep understanding of commercial design, and I thrive in fast-paced creative environments. I enjoy mentoring junior designers and improving design workflows through innovation and structure. My strengths lie in jersey across garment groups, sportswear, underwear, swimwear, and knitwear, with a strong focus on quality, detail, and sustainable design. I also actively source sustainable materials and collaborate closely with suppliers worldwide to push for better practices and broader market reach.…Hi, I’m Anna Sjö Nell, a passionate and results-driven women’s wear designer with over 15 years of experience creating successful fashion collections for global retailers. I have a sharp eye for future trends, a deep understanding of commercial design, and I thrive in fast-paced creative environments. I enjoy mentoring junior designers and improving design workflows through innovation and structure. My strengths lie in jersey across garment groups, sportswear, underwear, swimwear, and knitwear, with a strong focus on quality, detail, and sustainable design. I also actively source sustainable materials and collaborate closely with suppliers worldwide to push for better practices and broader market reach.

Anna Sjönell

Designer, Creative Director, Art Director, +3

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Hi, I’m Anna Sjö Nell, a passionate and results-driven women’s wear designer with over 15 years of experience creating successful fashion collections for global retailers. I have a sharp eye for future trends, a deep understanding of commercial design, and I thrive in fast-paced creative environments. I enjoy mentoring junior designers and improving design workflows through innovation and structure. My strengths lie in jersey across garment groups, sportswear, underwear, swimwear, and knitwear, with a strong focus on quality, detail, and sustainable design. I also actively source sustainable materials and collaborate closely with suppliers worldwide to push for better practices and broader market reach.…Hi, I’m Anna Sjö Nell, a passionate and results-driven women’s wear designer with over 15 years of experience creating successful fashion collections for global retailers. I have a sharp eye for future trends, a deep understanding of commercial design, and I thrive in fast-paced creative environments. I enjoy mentoring junior designers and improving design workflows through innovation and structure. My strengths lie in jersey across garment groups, sportswear, underwear, swimwear, and knitwear, with a strong focus on quality, detail, and sustainable design. I also actively source sustainable materials and collaborate closely with suppliers worldwide to push for better practices and broader market reach.

Available to hire

Hi, I’m Anna Sjö Nell, a passionate and results-driven women’s wear designer with over 15 years of experience creating successful fashion collections for global retailers. I have a sharp eye for future trends, a deep understanding of commercial design, and I thrive in fast-paced creative environments.

I enjoy mentoring junior designers and improving design workflows through innovation and structure. My strengths lie in jersey across garment groups, sportswear, underwear, swimwear, and knitwear, with a strong focus on quality, detail, and sustainable design. I also actively source sustainable materials and collaborate closely with suppliers worldwide to push for better practices and broader market reach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Swedish

Fluent

German

Advanced

Polish

Intermediate

Work Experience

Senior Designer - Women's Wear, Hosiery at H&M

December 31, 2011 - September 17, 2025

Lead designer for jersey across most garment groups, including loungewear and nightwear; rebuilt lingerie concept; streamlined design workflow; mentored junior designers; managed fabric sourcing and supplier relationships; contributed to global collections and collaborations; supported baby department and lingerie initiatives; coordinated with international suppliers and production teams.

Junior Designer - Lingerie, Underwear & Swimwear at H&M

December 31, 2009 - September 17, 2025

Designed and developed lingerie, underwear and swimwear concepts; sourced high-end laces and trims; collaborated with suppliers; produced sketches to finished samples; contributed to seasonal collections.

Lead Designer, Jersey, Loungewear & Nightwear Collections at H&M

January 1, 2024 - October 16, 2025

Led design for jersey, loungewear and nightwear collections. Rebuilt the Jersey concept with a new vision, driving sales growth. Streamlined design workflow using CLO 3D and spec sheets, reducing production errors by over 80%. Mentored junior designers and advanced digital and sustainable design processes. Collaborated with suppliers to secure more sustainable materials and optimize costs. Participated in global recruitment by managing portfolio reviews and conducting designer interviews.

Senior Designer - Women’s Wear / Concept Designer - Shapewear/Underwear/Swimwear at H&M

January 1, 2018 - October 16, 2025

Concept Designer for shapewear, underwear and swimwear; redesigned limited-edition lingerie, sourced high-end laces and trims in Paris; collaborated with suppliers in Hong Kong and China; built illustrator assets and advanced workflow in design software to strengthen creative direction.

Designer, Baby Department at H&M

January 1, 2019 - October 16, 2025

Designer for the Baby Department; developed new concepts, trend forecasting and product designs aligned with brand direction.

Freelance Designer at Self-employed

January 1, 2015 - October 16, 2025

Freelance designer with 15+ years of experience supporting brands with trend forecasting, color analysis, artwork, and 3D design to strengthen creative direction and workflow. Reimagined lingerie and swimwear concepts, managed fabric sourcing, and collaborated with studios in Stockholm and New York.