I am a Digital Marketing Manager based in Dubai with over four years of hands-on experience leading digital transformation initiatives, building high-performing teams, and driving measurable growth across e-commerce and social media channels in the UAE. I have a proven track record of scaling online sales and delivering strong ROI through data-driven campaigns, SEO, paid ads, Amazon optimization, website development, and email marketing. I excel at aligning B2B and B2C strategies, negotiating with global partners, and collaborating cross-functionally to accelerate business momentum. I’m passionate about turning insights into action and mentoring teams to achieve ambitious marketing goals that impact the bottom line.

Ali Wael Ghannoum

I am a Digital Marketing Manager based in Dubai with over four years of hands-on experience leading digital transformation initiatives, building high-performing teams, and driving measurable growth across e-commerce and social media channels in the UAE. I have a proven track record of scaling online sales and delivering strong ROI through data-driven campaigns, SEO, paid ads, Amazon optimization, website development, and email marketing. I excel at aligning B2B and B2C strategies, negotiating with global partners, and collaborating cross-functionally to accelerate business momentum. I’m passionate about turning insights into action and mentoring teams to achieve ambitious marketing goals that impact the bottom line.

Available to hire

I am a Digital Marketing Manager based in Dubai with over four years of hands-on experience leading digital transformation initiatives, building high-performing teams, and driving measurable growth across e-commerce and social media channels in the UAE. I have a proven track record of scaling online sales and delivering strong ROI through data-driven campaigns, SEO, paid ads, Amazon optimization, website development, and email marketing.

I excel at aligning B2B and B2C strategies, negotiating with global partners, and collaborating cross-functionally to accelerate business momentum. I’m passionate about turning insights into action and mentoring teams to achieve ambitious marketing goals that impact the bottom line.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Arabic
Fluent
English
Advanced
Russian
Advanced

Work Experience

Social Media Marketing Specialist at Al Qada Al Mutamayzoon - Institute
July 1, 2024 - September 17, 2025
Built innovative social media marketing strategies to drive online engagement and conversions. Executed social media advertising campaigns that increased reach by 90% to expand brand awareness. Analyzed key performance metrics and utilized data-driven insights to optimize marketing efforts, consistently achieving targeted engagement outcomes.
Digital Marketing Manager at ST Style LLC
July 1, 2024 - Present
Established and led a full marketing department (team of 5) and transformed the corporate website into a professional e-commerce platform. Launched and optimized the Amazon NOURK store, achieving a 400% increase in monthly sales through advanced SEO and product listing optimization. Negotiated with global shipping companies to reduce delivery costs and improve UAE order fulfillment. Executed email marketing campaigns increasing brand awareness and generating 30% more leads. Delivered paid campaigns with CPL as low as AED 3.57–16.96, delivering strong ROI and high-quality leads. Boosted online sales from AED 70K to AED 465K per month through integrated digital strategies.
Social Media Marketing Specialist at Al Qada Al Mutamayzoon - Institute, Dubai
July 1, 2024 - September 17, 2025
Built innovative social media strategies to drive online engagement and conversions, executed social media advertising campaigns that increased reach by 90%, and analyzed KPIs to optimize efforts, consistently achieving targeted engagement metrics.
Digital Marketing Manager at ST Style LLC, Sharjah
July 1, 2024 - Present
Established and led a full marketing department of 5, transformed the corporate website into a professional e-commerce platform, launched and optimized the Amazon NOURK store with a 400% increase in monthly sales, negotiated with global shipping partners to reduce delivery costs and improve fulfillment, executed email marketing campaigns increasing brand awareness and generating 30% more leads, delivered paid campaigns with CPL as low as AED 3.57–16.96, and grew online sales from AED 70K to AED 465K monthly through integrated digital strategies.
Operations Supervisor at Project You
December 1, 2023 - September 17, 2025
Achieved project goals by creating engaging ice-breakers and reflective activities for children, facilitating participation at the start and end of each day. Cooperated with camp management by preparing daily reports and updates. Supervised and managed activities to assist Rashidiya Library Trustees and presented the final winter camp celebration at Hatta Library.
Operations Supervisor at Project You, Dubai
December 1, 2023 - September 17, 2025
Achieved project goals by creating engaging ice-breakers and reflective activities for children, facilitated participation, prepared daily reports, and supported library trustees; contributed to the winter camp celebration at Hatta Library.
Social Media Marketing Specialist at Car Sales And Rental Store
June 1, 2023 - September 17, 2025
Developed, implemented, and managed social media strategy after conducting competitive research, platform determination, messaging, and audience identification. Planned, created, published, and shared new content daily. Worked with designers to ensure content is informative and appealing. Created editorial calendars and schedules.
Social Media Marketing Specialist (Freelance) at Car Sales And Rental Store, Syria
June 1, 2023 - September 17, 2025
Developed, implemented, and managed social media strategy after conducting competitive research; created, published, and shared content daily; coordinated with designers to ensure informative and appealing content; built editorial calendars.
Social Media Marketing Specialist at Toastech
December 1, 2021 - September 17, 2025
Created yearly social media strategies and monthly plans. Created social media designs. Organically grew the company's Instagram & Facebook followers from 0 to 20K. Worked closely with the sales team to ensure all social media efforts achieved the desired results.
Social Media Marketing Specialist (Freelance) at Toastech, Latakia, Syria
December 1, 2021 - September 17, 2025
Created yearly social media strategies and monthly plans, designed social media creatives, organically grew the company’s Instagram & Facebook followers from 0 to 20K, and collaborated with the sales team to ensure social efforts achieved results.

Education

MBA at University of the People
January 1, 2022 - January 1, 2024
Bachelor of Laws at Tishreen University, Syria, Latakia
January 1, 2014 - January 1, 2019
Russian Language Certificate at Odesa National Maritime Academy
January 1, 2012 - January 1, 2013
MBA at University of the People
January 1, 2022 - January 1, 2024
Bachelor of Laws at Tishreen University, Syria
January 1, 2014 - January 1, 2019
Russian Language Certificate at Odesa National Maritime Academy, Ukraine
January 1, 2012 - January 1, 2013

Qualifications

Take The Lead - eCornell
September 1, 2023 - September 17, 2025
Measure and Optimize Social Media Marketing Campaigns
August 1, 2022 - August 1, 2022
Advertising with Meta
June 1, 2022 - June 1, 2022
Meta - Fundamentals of Social Media Advertising
June 1, 2022 - June 1, 2022
Core advertising concepts
June 1, 2022 - June 1, 2022
Foundations of Project Management
April 1, 2022 - April 1, 2022
Social Media Management
January 1, 2022 - January 1, 2022
Take The Lead
September 1, 2023 - September 1, 2023
Measure and Optimize Social Media Marketing Campaigns
August 1, 2022 - August 1, 2022
Advertising with Meta
June 1, 2022 - June 1, 2022
Meta - Fundamentals of Social Media Advertising
June 1, 2022 - June 1, 2022
Foundations of Project Management
April 1, 2022 - April 1, 2022
Social Media Management
January 1, 2022 - January 1, 2022

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Education, Other