Skills
Language
English
Advanced
Work Experience
Project Consultant (AI) at Stratford IP
May 1, 2025 - September 17, 2025Identified workflow inefficiencies in IP management processes by analyzing SOPs and stakeholder interviews, leading to the selection of four high-impact AI task domains for support. Designed and simulated four AI personas using Python and Power Automate; delivered a phased AI adoption roadmap with KPI dashboards to guide pilot implementation.
Marketing Analyst at Red Tape Media
September 1, 2023 - September 17, 2025Analyzed audience data and measurement systems to generate insights, resulting in a 150% increase in client acquisition from Aug to Dec. Created interactive dashboards (Excel, Google Data Studio) to communicate trends and campaign effectiveness; supported pricing refinements and clustering to identify high-performing customer profiles.
Business Analyst Intern at PMCL - Jazz
August 1, 2021 - September 17, 2025Analyzed large datasets (10,000+ rows) across 7 Karachi franchises to identify underperformance and improve KPIs. Applied big data techniques in Excel; used SQL to extract and filter data for diagnostic reporting. Delivered a 15-page insights report with predictive findings and geo-based recommendations.
Education
Master of Science in Applied Business Analytics at Carleton University, Sprott School of Business
September 1, 2023 - June 1, 2025Bachelor of Business Administration at Institute of Business Administration (IBA), Karachi
September 1, 2018 - May 1, 2022Qualifications
Industry Experience
Professional Services, Media & Entertainment, Retail, Software & Internet
Skills
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