Available to hire
Hi, I’m Victoria Bassey, a freelance copywriter specializing in conversion-focused product copy, email campaigns, and SEO-optimized content for skincare, health, food, lifestyle, and wellness brands. I craft engaging product descriptions and web copy that resonates with customers and drives measurable results, turning creative ideas into sales outcomes.
I design conversion-focused funnels, blog content, and automated email sequences driven by CRM data, blending research, customer empathy, and practical optimization to boost retention and online orders for brands in competitive spaces.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Freelance Copywriter at Various Clients (Organic Products & Self-Care Company; E-Bike Wholesale Shop; Gluten-Free Snacks Brand; Baby Skincare Brand; Luxury Self-Care Candle Company; Baby Photography Company)
August 1, 2024 - PresentDelivered engaging product descriptions and SEO-driven website copy for multiple clients; designed a conversion-focused sales funnel including a blog post and automated email sequences via CRM; achieved measurable uplift in lead conversions (e.g., 25%), increased wholesale inquiries by 30%, and improved add-to-cart rates; created landing pages and social media copy that boosted engagement and conversions.
Freelance Copywriter at Various clients (Organic Products & Self-Care Company; Luxury Self-Care Candle Brand; Baby Skincare Brand; Baby Photography Company)
August 1, 2024 - PresentDelivered engaging product descriptions and SEO-driven website copy for multiple brands in skincare, health, food, lifestyle and wellness. Built conversion-focused sales funnels including blog content and automated email sequences via CRM, contributing to a 25% uplift in lead conversions. Produced SEO-optimized listicles for B2B buyers that ranked on page 1 for competitive keywords, driving a 30% increase in wholesale inquiries. Wrote landing pages and social copy that boosted online orders and engagement. Crafted email sequences that were clear, concise and error-free, supporting retention and conversions. Developed luxury brand storytelling for hotel-inspired candle scents, improving website engagement and boosting organic traffic by 15% within three months. Created heartfelt, conversion-driven copy for landing pages and social promotions for a baby photography brand, leading to more booked sessions.
Freelance Copywriter at Organic Products & Self-Care Company
August 1, 2024 - PresentDelivered engaging product descriptions and SEO-driven website copy, increasing user retention and online orders. Designed a conversion-focused sales funnel that included a blog post and automated email sequence via CRM. Achieved a 25% uplift in lead conversions, with data insights from research used to refine future messaging.
Freelance Copywriter at Organic Products & Self-Care Company
August 1, 2024 - PresentDelivered engaging product descriptions and SEO-driven website copy, increasing user retention and online orders. Designed a conversion-focused sales funnel that included a blog post and automated email sequence via CRM. Achieved a 25% uplift in lead conversions, with data insights from research, used to refine future messaging.
Freelance Copywriter at Organic Products & Self-Care Company
August 1, 2024 - PresentDelivered engaging product descriptions and SEO-driven website copy, increasing user retention and online orders. Designed a conversion-focused sales funnel including a blog post and automated email sequences via CRM. Achieved a 25% uplift in lead conversions, using insights from research to refine future messaging.
Copywriter at E-Bike Wholesale Shop
August 1, 2024 - PresentProduced an SEO-optimized listicle targeting B2B buyers, ranking on page 1 for competitive keywords. Copy contributed to a 30% increase in wholesale inquiries, directly supporting sales growth.
Copywriter at Gluten-Free Snacks Brand
August 1, 2024 - PresentDelivered SEO-driven website copy and product descriptions, increasing user retention and online orders.
Copywriter at Baby Skincare Brand
August 1, 2024 - PresentWrote compelling product descriptions featuring natural ingredients and gentle care, resulting in a 20% increase in add-to-cart rates.
Copywriter at Luxury Self-Care Candle Company
August 1, 2024 - PresentCreated product descriptions and SEO-driven website copy that captured the luxury ambiance of hotel-inspired scents, improving web engagement and brand storytelling.
Copywriter at Baby Photography Company
August 1, 2024 - PresentCreated heartfelt, conversion-driven copy for landing pages and social media promotions, leading to a significant rise in booked sessions.
Education
Bachelor of Science in Peace Studies and Conflict Resolution at University of Calabar
January 11, 2030 - September 17, 2025AI Prompt Engineering at University of Calabar
January 11, 2030 - September 17, 2025Bachelor of Science in Peace Studies and Conflict Resolution at University of Calabar
January 11, 2030 - September 17, 2025Bachelor of Science in Peace Studies and Conflict Resolution at University of Calabar
January 11, 2030 - September 17, 2025Qualifications
Bachelor of Science in Peace Studies and Conflict Resolution
January 11, 2030 - September 17, 2025AI Prompt Engineering
January 11, 2030 - September 17, 2025Yoast Academy
January 11, 2030 - September 17, 2025LinkedIn Learning Courses
January 11, 2030 - September 17, 2025Bachelor of Science in Peace Studies and Conflict Resolution
January 11, 2030 - September 17, 2025Yoast Academy SEO Certification
January 11, 2030 - September 17, 2025AI Prompt Engineering
January 11, 2030 - September 17, 2025Industry Experience
Healthcare, Consumer Goods, Life Sciences, Media & Entertainment, Retail, Professional Services, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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