Tsvetan Penelski
Hi, I’m Tsvetan Penelski, a marketing specialist based in Jönköping, Sweden, with hands-on experience in campaign planning, event management, and SaaS-enabled projects.
About
Hi, I’m Tsvetan Penelski, a marketing specialist based in Jönköping, Sweden, with hands-on experience in campaign planning, event management, and SaaS-enabled projects. I’ve helped secure funding, manage budgets, and drive performance across esports and educational initiatives, always focusing on clear KPIs and stakeholder value.
I thrive in cross-functional teams, build long-term relationships with key accounts, and translate concepts into concrete campaigns and content that resonates with audiences. Recent roles have honed my ability to scale campaigns, optimize SEO, and orchestrate multi-event programs from concept through post-event analysis.
- 1 year's experience
- Joined September 2025
Skills· 1
Industry experience
- Gaming
- Media & Entertainment
- Education
- Software & Internet
- Professional Services
Work experience
Directed marketing campaigns for GameFest Jönköping and the Jönköping Futsal Cup, meeting KPI targets through targeted advertising and content creation. Drove event attendance, attracting 220+ participants to GameFest (3-day event). Implemented Espalay’s SaaS platform to manage multi-title friendly tournaments at GameFest. Managed SEO strategies that increased organic search traffic by 40%.
Conducted market analysis for sports and esports, eventually developing portfolio strategies that enhanced NYSA Sweden’s competitive position in gaming. Formulated actionable strategies for driving engagement across key esports initiatives that led to 10,000 online engagements. Developed marketing campaigns, ensuring brand alignment, resulting in a 30% increase in visibility.
Secured over 700k SEK in project funding while managing budget allocations and monitoring financial performance to achieve KPIs. Leveraged Challenger mode’s SaaS to host 30+ university esports teams across two competitive seasons, ensuring seamless operations and achieving core objectives. Directed the full lifecycle of esports tournaments—from concept design and market research to launch, operation and post-event analysis. Maintained long-term relationships with key accounts to ensure high stakeholder satisfaction.
Education
Certifications and awards
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