Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Alejandro Flaquer, a dynamic growth leader with over 8 years of experience driving impactful growth strategies, leading high-performing teams, and scaling ecommerce and DTC brands. I thrive on turning data into action and building scalable growth programs that deliver real revenue impact. I have a proven track record optimizing multi-million dollar budgets, hitting profitability targets, and fostering sustainable brand growth across diverse digital channels. I mentor teams, align with executives, and collaborate with agencies to deliver measurable ROI and long-term growth.…I am Alejandro Flaquer, a dynamic growth leader with over 8 years of experience driving impactful growth strategies, leading high-performing teams, and scaling ecommerce and DTC brands. I thrive on turning data into action and building scalable growth programs that deliver real revenue impact. I have a proven track record optimizing multi-million dollar budgets, hitting profitability targets, and fostering sustainable brand growth across diverse digital channels. I mentor teams, align with executives, and collaborate with agencies to deliver measurable ROI and long-term growth.

Alejandro Flaquer

Growth Marketer, Digital Marketer, Performance Marketer, +1





I am Alejandro Flaquer, a dynamic growth leader with over 8 years of experience driving impactful growth strategies, leading high-performing teams, and scaling ecommerce and DTC brands. I thrive on turning data into action and building scalable growth programs that deliver real revenue impact. I have a proven track record optimizing multi-million dollar budgets, hitting profitability targets, and fostering sustainable brand growth across diverse digital channels. I mentor teams, align with executives, and collaborate with agencies to deliver measurable ROI and long-term growth.…I am Alejandro Flaquer, a dynamic growth leader with over 8 years of experience driving impactful growth strategies, leading high-performing teams, and scaling ecommerce and DTC brands. I thrive on turning data into action and building scalable growth programs that deliver real revenue impact. I have a proven track record optimizing multi-million dollar budgets, hitting profitability targets, and fostering sustainable brand growth across diverse digital channels. I mentor teams, align with executives, and collaborate with agencies to deliver measurable ROI and long-term growth.

Available to hire

I am Alejandro Flaquer, a dynamic growth leader with over 8 years of experience driving impactful growth strategies, leading high-performing teams, and scaling ecommerce and DTC brands. I thrive on turning data into action and building scalable growth programs that deliver real revenue impact.

I have a proven track record optimizing multi-million dollar budgets, hitting profitability targets, and fostering sustainable brand growth across diverse digital channels. I mentor teams, align with executives, and collaborate with agencies to deliver measurable ROI and long-term growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

German

Fluent

Work Experience

Lead DTC/eCommerce Growth Strategist at Triple Whale

November 1, 2022 - Present

Directed and guided growth efforts for 2,000+ DTC brands, deploying multi-million dollar ad budgets across Meta, Google, TikTok, and other channels to consistently hit growth and profitability targets. Served as the sole in-house Growth Strategist for our portfolio of over 20k+ brands. Optimized spend allocation and channel mix to maximize ROI and efficiency. Mentored team leads and contributors, empowering full channel autonomy across performance units to drive ownership, accountability, and high-performing execution delivering profitable growth.

Head Of Growth US at Holzkern

November 1, 2022 - September 17, 2025

Led digital revenue growth and market expansion across Holzkern’s US, UK, and Canada regions, scaling daily revenue significantly while maintaining ROAS and contribution margin targets. Owned the entire marketing funnel for the region, integrating paid media, CRM, and CRO to make the US market Holzkern’s #1 market outside DACH. Directed CRO and website optimization, testing variants to boost conversions. Spearheaded retention initiatives with email marketing, delivering 15% YoY lift in returning customer revenue and boosting CLV. Collaborated cross-regionally with European teams to share winning strategies supporting expansion into France, Germany, and the Netherlands.

Marketing Manager US at Holzkern

March 1, 2021 - September 17, 2025

Supported performance marketing execution for the US market, delivering year-over-year revenue growth of over 100% across all paid acquisition channels while maintaining CAC and ROAS benchmarks. Launched hundreds of campaigns across the marketing ecosystem with end-to-end campaign execution, ensuring brand alignment and performance accountability. Developed and executed high-performing email campaigns, tailoring promotions for each market and driving retention and repeat purchases. Improved website conversions through CRO initiatives, A/B testing, and UX improvements.

Marketing Coordinator at Ardexa

August 1, 2022 - September 17, 2025

Supported marketing initiatives for a B2B SaaS company, focusing on content strategy, sales enablement, and positioning to drive lead generation and client conversions. Developed customer case studies, white papers, and marketing collateral; collaborated with sales to assist in closing opportunities. Helped craft positioning and simplify complex solutions to improve market clarity.

Performance Marketing Manager at Project Numa

March 1, 2022 - September 17, 2025

Led all performance marketing efforts for Project Numa, a growing DTC clothing brand, driving customer acquisition, conversion rate optimization, and paid media performance. Managed and scaled paid media campaigns across Facebook, Instagram, and Google, optimizing spend for maximum ROAS and revenue growth. Directed creative strategy for paid channels and led CRO, including A/B testing to improve conversions.

Performance Marketing Specialist at AFR Digital

July 1, 2020 - September 17, 2025

Managed performance marketing efforts for local businesses driving sales, leads, and foot traffic through digital advertising. Directed creative strategy for paid campaigns, developed high-converting landing pages, and led CRO initiatives with A/B tests to improve on-site conversions.