Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Marwa, a Senior Media Manager with 10+ years of experience driving digital media strategy, client management, and media buying across Egypt and the UAE. I split my time between Cairo and Dubai, with strong GCC market exposure and a proven track record in media planning, buying, and digital strategy. I am open to full relocation within the UAE and excited to deliver impactful campaigns for leading organizations. I excel at leading cross-platform campaigns, optimizing budgets and targeting to boost ROI, and turning data into actionable insights for clients. I enjoy collaborating with creative teams, guiding crisis responses when needed, and developing compelling strategies and presentations that clearly communicate results and value.…I am Marwa, a Senior Media Manager with 10+ years of experience driving digital media strategy, client management, and media buying across Egypt and the UAE. I split my time between Cairo and Dubai, with strong GCC market exposure and a proven track record in media planning, buying, and digital strategy. I am open to full relocation within the UAE and excited to deliver impactful campaigns for leading organizations. I excel at leading cross-platform campaigns, optimizing budgets and targeting to boost ROI, and turning data into actionable insights for clients. I enjoy collaborating with creative teams, guiding crisis responses when needed, and developing compelling strategies and presentations that clearly communicate results and value.

Marwa Mohamed Abo ElAzm

Graphic Designer, Web Designer, Video Editor, +2





I am Marwa, a Senior Media Manager with 10+ years of experience driving digital media strategy, client management, and media buying across Egypt and the UAE. I split my time between Cairo and Dubai, with strong GCC market exposure and a proven track record in media planning, buying, and digital strategy. I am open to full relocation within the UAE and excited to deliver impactful campaigns for leading organizations. I excel at leading cross-platform campaigns, optimizing budgets and targeting to boost ROI, and turning data into actionable insights for clients. I enjoy collaborating with creative teams, guiding crisis responses when needed, and developing compelling strategies and presentations that clearly communicate results and value.…I am Marwa, a Senior Media Manager with 10+ years of experience driving digital media strategy, client management, and media buying across Egypt and the UAE. I split my time between Cairo and Dubai, with strong GCC market exposure and a proven track record in media planning, buying, and digital strategy. I am open to full relocation within the UAE and excited to deliver impactful campaigns for leading organizations. I excel at leading cross-platform campaigns, optimizing budgets and targeting to boost ROI, and turning data into actionable insights for clients. I enjoy collaborating with creative teams, guiding crisis responses when needed, and developing compelling strategies and presentations that clearly communicate results and value.

Available to hire

I am Marwa, a Senior Media Manager with 10+ years of experience driving digital media strategy, client management, and media buying across Egypt and the UAE. I split my time between Cairo and Dubai, with strong GCC market exposure and a proven track record in media planning, buying, and digital strategy. I am open to full relocation within the UAE and excited to deliver impactful campaigns for leading organizations.

I excel at leading cross-platform campaigns, optimizing budgets and targeting to boost ROI, and turning data into actionable insights for clients. I enjoy collaborating with creative teams, guiding crisis responses when needed, and developing compelling strategies and presentations that clearly communicate results and value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

Senior Media Buying & Planning Manager (ADs Operation) at Extend The Ad Network

January 1, 2024 - Present

Strategized and executed digital media plans across Facebook, Instagram, Twitter, Snapchat, LinkedIn, Google AdWords, and YouTube; included DSPs (Amazon, Noon); managed MENA region campaigns; led team delegation and campaign optimization (CTR, conversion, bid management); improved ROI/KPIs; developed client reporting presentations; coordinated crisis responses with clients and advised creative teams on campaign best practices.

Media Buying & Planning Manager (ADs Operation) at Extend The Ad Network

December 31, 2023 - September 17, 2025

Spearheaded 100+ campaigns with Facebook Ads Manager and Google Display & Search campaigns; analyzed ROI metrics and implemented bid adjustments for $200K+ budget optimization; managed supplier relationships with online portals, magazines, and applications; trained 10+ clients on campaign management across 6 platforms; produced weekly performance reports with actionable insights using Google Analytics.

Media Buying & Planning (ADs Operation) at Extend The Ad Network

June 30, 2021 - September 17, 2025

Led cross-platform campaigns (Meta, Snapchat, TikTok, YouTube, Google, LinkedIn) across MENA, driving ROI and growth; optimized budgets and targeting to achieve stronger KPIs (CTR, CPA, Conversion); advised clients and creative teams on best practices, ensuring alignment of content and media strategy; managed multimillion-dollar ad spends and secured partnerships with publishers, portals, and digital platforms; delivered insights, reports, and presentations that shaped strategic decisions and boosted performance.

Senior Media Buyer & Planner at C - Connect Agency

November 30, 2020 - September 17, 2025

Created SEO/SEM strategies for e-commerce clients achieving 35% traffic increase; collaborated with agencies to optimize landing page conversions by 22%; managed $500K+ monthly ad spend across Google, Facebook, and Display Network; identified high-performing media mix through A/B testing frameworks; implemented customer journey mapping for cross-channel attribution analysis.

Digital Media Marketing Manager at Triopia Creative Solutions

July 31, 2020 - September 17, 2025

Led social media marketing campaigns for 3 B2C brands increasing engagement by 50%; developed Google Ads scripts to automate keyword performance monitoring; spearheaded email marketing workflows driving 28% higher open rates; executed retargeting campaigns using Google Display Network and Facebook Pixel; managed competitor analysis reports to inform bidding strategy adjustments.