I am a results-driven civil engineer turned marketing and pre-sales professional with a track record in supply chain technology, product development, and vendor partnerships. I excel at driving sales strategies, optimizing marketing initiatives, and building trusted relationships with clients and partners to accelerate revenue growth. I’m seeking a dynamic, customer-centric organization where I can apply my technical background and business acumen to deliver impactful solutions and drive positive change. I thrive in cross-functional teams and enjoy turning complex challenges into clear, actionable outcomes.

R C Kanaan

I am a results-driven civil engineer turned marketing and pre-sales professional with a track record in supply chain technology, product development, and vendor partnerships. I excel at driving sales strategies, optimizing marketing initiatives, and building trusted relationships with clients and partners to accelerate revenue growth. I’m seeking a dynamic, customer-centric organization where I can apply my technical background and business acumen to deliver impactful solutions and drive positive change. I thrive in cross-functional teams and enjoy turning complex challenges into clear, actionable outcomes.

Available to hire

I am a results-driven civil engineer turned marketing and pre-sales professional with a track record in supply chain technology, product development, and vendor partnerships. I excel at driving sales strategies, optimizing marketing initiatives, and building trusted relationships with clients and partners to accelerate revenue growth.

I’m seeking a dynamic, customer-centric organization where I can apply my technical background and business acumen to deliver impactful solutions and drive positive change. I thrive in cross-functional teams and enjoy turning complex challenges into clear, actionable outcomes.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Arabic
Advanced

Work Experience

Pre-Sales Engineer at Incube FZCO
October 1, 2023 - Present
Leading supply chain solution provider and regional pioneer of Track & Trace Systems. Responsibilities included conducting product demonstrations, identifying upsell opportunities, assisting in RFP responses and technical documentation, analyzing market trends, providing technical support during the sales process, building client relationships as a trusted advisor, and supporting post-sales onboarding and vendor/partner marketing events.
Marketing & Communications Officer at Incube FZCO
December 1, 2021 - Present
Managed vendor and partner marketing initiatives, secured sponsorships and marketing development funds, conducted insight analysis and forecast management, and developed data-driven marketing and sales strategies to enhance market penetration. Led product development alignment with customer needs and managed customer relations and accounts.
Marketing Associate (Intern) at Averta Corp
December 1, 2021 - September 17, 2025
Created and managed omnichannel content across social media, developed campaigns within brand guidelines, and executed lead generation and qualification strategies to drive the sales pipeline.
Junior Planner – Ritz Carlton MEP at MAG Engineering & Contracting
August 1, 2021 - September 17, 2025
Managed budget allocation and cost estimation for project execution, estimated project timelines and ensured adherence to schedules, and served as the main liaison between administrative teams and on-site personnel.
Founding Partner / Operations at Al Tabeea Vegetable LLC
February 1, 2021 - September 17, 2025
Co-founded a fresh produce startup; supervised operational standards, led brand management and digital strategy, and integrated smart solutions to enhance business efficiency (B2B & B2C).
Co-founder & Marketing Lead at I Am Jordan
September 1, 2018 - September 17, 2025
Co-founded a leading eco-tourism agency; managed social media, developed and launched new products and tourism experiences, and organized events, tours, and scheduling logistics.
Pre-Sales Engineer at Incube FZCO
October 1, 2023 - Present
Leading supply chain solution provider; responsible for product demonstrations, identifying upsell opportunities, assisting in RFP responses, analyzing market trends, providing technical sales support, building client relationships as a trusted advisor, staying updated on industry trends, and supporting post-sales implementation. Also responsible for vendor & partner marketing and organizing regional vendor events.
Marketing & Communications Officer at Incube FZCO
December 1, 2021 - Present
Managed vendor and partner marketing initiatives, securing sponsorships and marketing development funds; conducted insight analysis and forecasting; developed data-driven marketing and sales strategies; optimized sales & marketing operations; led product development alignment; managed customer relations and account management.
Marketing Associate (Intern) at Averta Corp
December 31, 2021 - September 17, 2025
Created and managed omnichannel content across social media, developed campaigns within brand guidelines, and executed lead generation strategies to drive the sales pipeline.
Junior Planner – Ritz Carlton MEP at MAG Engineering & Contracting
August 31, 2021 - September 17, 2025
Managed budget allocation and cost estimation; estimated project timelines and ensured adherence to schedules; served as liaison between administrative teams and on-site personnel.
Co-Founder & Operations (Online & Offline) at Al Tabeea Vegetable LLC
February 28, 2021 - September 17, 2025
Supervised operational standards to optimize workflow; led brand management and digital strategy; integrated smart solutions to enhance business efficiency.
Co-founder & Marketing Lead at I Am Jordan
September 30, 2018 - September 17, 2025
Managed social media platforms and digital marketing initiatives; developed and launched new products and tourism experiences; organized events, tours, and scheduling logistics.
Pre-Sales Engineer / Research & Product Development at INCUBE FZCO
October 1, 2023 - Present
Conducted product demonstrations and presentations to prospective clients, identified upsell opportunities, supported RFP responses with technical documentation, and analyzed competitive products and market trends. Built strong client relationships as a trusted advisor, assisted in post-sales onboarding, and led regional vendor events and partner marketing initiatives.
Marketing & Communications Officer / Research & Product Development at INCUBE FZCO
December 1, 2021 - Present
Managed vendor and partner marketing initiatives, secured sponsorships and marketing development funds, and led data-driven insights for market forecasting. Developed marketing and sales strategies to enhance market penetration, optimized sales/marketing operations, and guided product development aligned with customer needs. Maintained customer relations and account management.
Marketing Associate (Intern) at Averta Corp
December 1, 2021 - September 17, 2025
Created omnichannel content and campaigns under brand guidelines, executed lead generation and qualification to drive the sales pipeline, and supported digital marketing efforts to raise brand awareness.
Junior Planner – Ritz Carlton MEP at MAG Engineering & Contracting
August 1, 2021 - September 17, 2025
Managed budget allocation and cost estimation for project execution, forecasted timelines and ensured adherence to schedules, and served as liaison between administrative teams and on-site personnel to ensure smooth communications.
Founding Partner – Operations (Online & Offline) at Al Tabeea Vegetable LLC
February 1, 2021 - September 17, 2025
Co-founded the startup and led operations, supervised operational standards to optimize workflow, guided brand management and digital strategy, and implemented smart solutions to improve business efficiency.
Co-founder & Marketing Lead at I Am Jordan
September 1, 2018 - September 17, 2025
Co-founded and led marketing initiatives for a leading eco-tourism agency, managed social media and digital marketing, and helped design and launch new tourism products and experiences; organized events and logistics for tours.

Education

Bachelor of Civil Engineering at University of Swansea, Wales, UK
January 1, 2016 - January 1, 2020
Bachelor of Civil Engineering at University of Swansea, Wales, UK
January 1, 2016 - January 1, 2020
Bachelor of Civil Engineering at University of Swansea, Wales, UK
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Manufacturing, Media & Entertainment, Real Estate & Construction, Transportation & Logistics