Saba Fasihi

Available to hire

Language

English
Fluent
Persian
Fluent

Work Experience

Marketing Specialist (Remote) at Clever Daycare
July 1, 2024 - Present
Designed and executed marketing mix, mapped the customer journey, and developed cohesive messaging across touchpoints. Enhanced landing pages and forms to increase sign-ups, improved user experience (UX), and supported SEO efforts.
Market Researcher (Remote) at Insightful
August 1, 2023 - September 17, 2025
Researched consumer behavior trends and provided actionable insights for international clients. Conducted data-driven analysis to support marketing strategies in the tourism industry.
Marketing Specialist (Remote) at Clever Daycare
July 1, 2024 - Present
Designed the customer journey map and developed comprehensive marketing strategies, ensuring consistent communication across all touchpoints. Conducted competitive benchmarking to inform strategy and identify growth opportunities. Developed brand-aligned marketing campaigns and content, strengthening brand positioning and securing positive Google reviews. Implemented marketing automation flows to streamline engagement and follow-ups, boosting conversion efficiency. Optimized landing pages and forms to increase sign-ups and improve UX, mobile accessibility, and SEO rankings. Enhanced marketing infrastructure by removing barriers in the inquiry generation process.
Digital Marketing Specialist (On-site) at Iran HRC
September 1, 2024 - September 17, 2025
Designed and executed email marketing campaigns to nurture leads. Managed social media marketing and created content that increased engagement and strengthened brand presence. Conducted benchmarking and competitor analysis to guide campaign strategies and identify new opportunities for market growth.
Market Researcher (Remote) at Insightful
August 1, 2023 - September 17, 2025
Researched consumer behavior trends and provided actionable insights for international clients. Conducted data-driven analysis to support marketing strategy in the tourism industry.
Marketing Specialist (Remote) at Clever Daycare
July 1, 2024 - Present
Designed the customer journey map, developed comprehensive marketing strategies, and ensured consistent communication across all touchpoints. Conducted competitive benchmarking to inform strategy and identify growth opportunities. Developed brand-aligned marketing campaigns and content to strengthen brand position and drive positive reviews. Implemented marketing automation flows to streamline engagement and follow-ups, boosting conversion efficiency. Optimized landing pages and forms to increase sign-ups and improve UX, mobile accessibility, and SEO rankings. Enhanced marketing infrastructure by removing barriers in the inquiry generation process.
Marketing Specialist at Iran HRC
September 30, 2024 - September 17, 2025
Designed and executed on-site email marketing campaigns to nurture leads. Managed social media marketing and created content that increased engagement and strengthened brand presence. Conducted benchmarking to inform campaigns and improve performance.
Marketing Researcher at Insightful
August 31, 2023 - September 17, 2025
Researched consumer behaviour trends and provided actionable insights for international clients. Conducted data-driven analysis to support marketing strategies in the tourism sector.
Marketing Specialist at Clever Daycare
July 1, 2024 - Present
Designed the customer journey map and developed comprehensive marketing strategies, ensuring consistent communication across all touchpoints. Drove marketing automation workflows to streamline engagement and follow-ups, optimized landing pages and forms to increase sign-ups and improve UX and SEO rankings, and removed barriers in the inquiry generation process.
Digital Marketing Specialist at IRAN HRC
September 1, 2024 - September 17, 2025
Designed and executed email marketing campaigns to nurture leads. Managed social media marketing and created content that increased engagement and strengthened brand presence. Conducted benchmarking and competitive analysis to guide campaign strategies and identify growth opportunities.
Marketing Researcher at Insightful
August 1, 2023 - September 17, 2025
Researched consumer behavior trends and provided actionable insights for international clients. Conducted data-driven analysis to support marketing strategy in the tourism industry.
Marketing Specialist (Remote) at Clever Daycare
July 1, 2024 - Present
Designed the customer journey map and developed cohesive marketing strategies to strengthen brand identity and ensure consistent communication across all touchpoints. Led email marketing, SEO, and automation initiatives to improve user experience, search visibility, and engagement. Built brand-driven initiatives and implemented marketing automation flows to streamline nurture and follow-ups. Optimized landing pages and forms to increase sign-ups and improve UX and conversion rates.
Digital Marketing Specialist at Iran HRC
September 1, 2024 - September 17, 2025
Designed and executed email marketing campaigns; managed social media marketing; created content that increased engagement and strengthened brand presence. Conducted competitive benchmarking and collaborated on growth opportunities to inform campaign strategies.
Marketing Researcher (Remote) at Insightful
August 1, 2023 - September 17, 2025
Researched consumer behavior trends and provided actionable insights for international clients. Conducted data-driven analyses to inform marketing strategy in the tourism industry.

Education

BA, English Language & Literature (Translation) at Bu-Ali Sina University – Hamadan, Iran
January 11, 2030 - July 1, 2020
Career Essentials in Generative AI at Microsoft & LinkedIn
January 1, 2025 - September 17, 2025
Introduction to Digital Marketing at Rahnama College
January 1, 2022 - January 1, 2022
BSc Marketing Management (Tourism Focus) at Allameh Tabataba'i University
January 11, 2030 - September 1, 2023
BSc in Marketing Management (Tourism Focus) at Allameh Tabataba'i University
January 11, 2030 - September 1, 2023
BA, English Language & Literature (Translation) at Bu-Ali Sina University
January 1, 2016 - July 1, 2020
MSc, Marketing Management (Tourism Focus) at Allame Tabataba’i University
January 11, 2030 - September 1, 2023
B.Sc. in Marketing Management (Tourism Focus) at Allameh Tabataba'i University
January 11, 2030 - September 1, 2023

Qualifications

Career Essentials in Generative AI
January 1, 2025 - September 17, 2025
Introduction to Digital Marketing
January 1, 2022 - September 17, 2025
Career Essentials in Generative AI
January 1, 2025 - September 17, 2025
Google Analytics 4 (GA4)
January 11, 2030 - September 17, 2025
Google Ads (Basic)
January 11, 2030 - September 17, 2025
Google Search Console
January 11, 2030 - September 17, 2025
HubSpot
January 11, 2030 - September 17, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality