Available to hire
I’m a content strategist and social media marketing expert with over 5 years of experience helping brands grow through data-driven content plans and multi-platform campaigns. I specialize in storytelling, audience insights, and scalable content production across reels, carousels, blogs, and more, while using AI as a performance enhancement tool to maintain quality.
I’m a proactive, hardworking team player with leadership experience in both freelance and in-house roles. I empower clients to build a strong digital presence, grow audiences, and drive measurable engagement, consistently delivering on business objectives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Senior Social Media Marketing Specialist at Seoudi Supermarket
December 1, 2021 - PresentDevelop and execute social media strategies to drive brand awareness and engagement across platforms. Design, build, and maintain Seoudi's social media presence, focusing on customer acquisition and retention. Collaborate cross-functionally to align marketing strategies with business objectives. Launch and optimize WhatsApp Advertising campaigns, tailoring content for target audiences and analyzing performance. Create performance reports and insights for senior management, improving overall campaign effectiveness. Handle customer queries and issues, ensuring a seamless customer journey.
Senior Content Creator Specialist at Diary Life
August 31, 2023 - September 17, 2025Crafted and managed content across multiple platforms with a focus on audience segmentation and tailored messaging. Developed and maintained content calendars to ensure timely and consistent posts. Led efforts to enhance SEO and monitored performance metrics, continuously refining strategies to maximize ROI and KPIs. Analyzed audience engagement and content performance to optimize future campaigns.
Content Creator Specialist (Freelancer) at Retouch Advertising
August 31, 2023 - September 17, 2025Created visuals and written content tailored for different platforms, leveraging data insights to optimize for each channel. Developed content strategies aligned with client goals and ensured seamless execution across campaigns. Analyzed content performance and fine-tuned strategies to boost engagement and conversions. Managed content across all digital channels to ensure consistency with brand voice.
Promoter Team Leader at Retouch Advertising
May 31, 2017 - September 17, 2025Led a team of promoters in executing marketing campaigns. Planned and oversaw the implementation of social media campaigns and coordinated with clients for campaign briefs to ensure successful delivery.
Promoter at Etac Promo
December 31, 2016 - September 17, 2025Promoted products and services for various client campaigns. Assisted in designing marketing materials and strategies for social media. Reported campaign results and client feedback to management for process improvement.
Vice Head of Public Relations at Model of the British House of Commons, Cairo University
May 31, 2018 - September 17, 2025Organized high-profile events by coordinating with VIPs and celebrities. Managed a team responsible for event logistics and outreach.
Vice Head of Educational Department at Resala Charity Organization
May 31, 2018 - September 17, 2025Led educational initiatives for underserved communities. Organized medical caravans and coordinated educational resources.
Senior Content Strategist (Freelancer) at Tahoor
September 1, 2024 - PresentDeveloped and implemented multi-platform content strategies tailored to brand tone and target audience. Planned and created content calendars including reels, carousels, emails, and ad creatives. Collaborated with design and marketing teams to align content with product launches and seasonal campaigns. Produced a variety of content formats—educational, promotional, and storytelling—that reflected brand identity and boosted audience retention. Analyzed performance metrics and adapted strategies accordingly. Managed customer responses, community interactions, and feedback across social channels.
Content Creator Specialist (Freelancer) at Diary Life
May 1, 2023 - August 1, 2023Crafted and managed content across multiple platforms with a focus on audience segmentation and tailored messaging. Developed and maintained content calendars to ensure timely and consistent posts. Led efforts to enhance SEO strategies and monitor performance metrics using Google Analytics. Analyzed audience engagement and content performance, continuously refining strategies to maximize ROI and KPIs.
Content Creator Specialist (Freelancer) at Retouch Advertising
January 1, 2020 - August 1, 2023Created visual and written content tailored for different platforms, leveraging data-driven insights to optimize for each channel. Developed content strategies aligned with client goals and ensured seamless execution across campaigns. Analyzed content performance and fine-tuned strategies to boost engagement and customer interaction. Managed content across all digital channels to ensure consistency and alignment with brand voice.
Social Media Marketing Specialist (Part-Time) at Retouch Advertising
March 1, 2021 - August 1, 2021Developed comprehensive brand strategies and led inbound marketing initiatives. Managed social media content, ensuring brand consistency across all digital platforms. Analyzed and reported on digital marketing campaigns, optimizing ROI and KPIs. Conducted competitor analysis to inform creative growth strategies and maximize campaign effectiveness.
Promoter at Etac Promo
January 1, 2015 - December 1, 2016Promoted products and services for various client campaigns. Assisted in designing marketing materials and strategies for social media. Reported campaign results and customer feedback to management for process improvement.
Content Strategist (Freelancer) at Ta hoor
September 1, 2024 - PresentDeveloped and implemented multi-platform content strategies tailored to brand tone and target audience.
Senior Content Creator Specialist (Freelancer) at Diary Life
May 1, 2023 - August 31, 2023Crafted and managed content across multiple platforms with a focus on segmentation and tailored messaging.
Promoter at EtaC Promo Advertising
January 1, 2015 - December 31, 2016Promoted products and services for client campaigns; assisted in designing marketing materials and strategies for social media.
Vice Head of Educational Department at Resale Charitable Organization
January 1, 2013 - May 31, 2018Led educational initiatives for underserved communities; organized medical caravans and coordinated educational resources.
Model of the British House of Commons at Cairo University
September 1, 2017 - May 31, 2018Organized high-profile events with VIPs and celebrities; managed event logistics and outreach.
Education
Bachelor of Commerce, Business Administration (English Section) at Helwan University
January 11, 2030 - January 1, 2018Bachelor of Commerce, Business Administration (English Section) at Helwan University
January 11, 2030 - January 1, 2018Bachelor of Commerce, Business Administration (English Section) at Helwan University
January 11, 2030 - January 1, 2018Qualifications
Digital Marketing Challenge Track
January 11, 2030 - September 17, 2025Digital Marketing Foundations
January 11, 2030 - September 17, 2025Social Media Marketing Foundations
January 11, 2030 - September 17, 2025Analyzing Company Performance Using Ratios
January 11, 2030 - September 17, 2025Digital Skills (Social Media & Digital Marketing)
January 11, 2030 - September 17, 2025Introduction to Business Management
January 11, 2030 - September 17, 2025Digital Marketing Challenge Track
January 11, 2030 - March 26, 2026Digital Marketing Foundations
January 11, 2030 - March 26, 2026Social Media Marketing Foundations
January 11, 2030 - March 26, 2026Analyzing Company Performance Using Ratios
January 11, 2030 - March 26, 2026Digital Skills (Social Media & Digital Marketing)
January 11, 2030 - March 26, 2026Digital Marketing Challenger Track
January 11, 2030 - March 26, 2026Digital Marketing Foundations
January 11, 2030 - March 26, 2026Social Media Marketing Foundations
January 11, 2030 - March 26, 2026Analyzing Company Performance Using Ratios
January 11, 2030 - March 26, 2026Digital Skills (Social Media & Digital Marketing)
January 11, 2030 - March 26, 2026Industry Experience
Retail, Media & Entertainment, Education, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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