Available to hire
I am a results-driven marketing professional with over six years of experience in digital marketing, paid search campaigns, content marketing, CRM workflows, and cross-functional collaboration across Singapore and India. I have led initiatives for brand building, demand generation, and revenue growth, optimizing campaigns on Google, Facebook, and Quora while maintaining cost-efficient CPCs.\n\nI enjoy turning data into action, developing comprehensive marketing plans that align with business goals, and building strong partnerships with influencers and vendors to extend reach and drive product sales.
Skills
Language
Work Experience
Marketing Manager at People Central PTE Ltd
October 20, 2024 - September 17, 2025Plan, execute, and oversee paid search campaigns on Google, Facebook, and Quora; optimize campaign settings and keywords to drive higher website traffic while maintaining cost-efficient CPC. Track and analyze campaign performance; use data-driven insights to refine campaigns for better ROI. Develop and execute comprehensive marketing plans across online and offline channels to enhance brand affinity and drive product sales. Content marketing and distribution: draft, manage, and distribute high-quality content; build relationships with influencers for broader distribution. Email marketing campaigns: design and manage campaigns to engage customers and drive conversions. Conduct SEO analysis; implement SEO strategies to improve site visibility. CRM workflows to monitor trends; partner relations; manage a team of 3 offshore consultants. In addition, performed other roles on a need basis.
Market Research Associate at IBM
May 1, 2019 - September 17, 2025Awarded as one of the top 5 most productive employees among 800. Worked on retail data to generate market insights for various products, regions, and countries using in-house tools. Merged data across categories using an MDM tool. Established methods to meet work schedules and coordinate client deliverables. Recommended measures to improve productivity and quality. Trained OJT batches to help them get acquainted with the team.
Education
Qualifications
MBA (Master of Business Administration)
January 1, 2016 - January 1, 2018BSc (Bachelor of Science)
January 1, 2013 - January 1, 2016Google Analytics
January 11, 2030 - September 17, 2025Google Ads
January 11, 2030 - September 17, 2025Industry Experience
Software & Internet, Retail, Education, Professional Services, Other
Skills
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