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Hi, I’m Mihai Dumitrescu, a growth-focused digital marketer specializing in full-funnel strategies that turn prospects into loyal customers and drive profitable growth. I partner with B2C, B2B, D2C, e-commerce, SaaS, and service brands to craft data-driven plans—from audit and positioning to implementation, optimization, and scaling—so marketing becomes a predictable driver of revenue, not just a source of traffic. I thrive when collaborating with cross‑functional teams (dev, design, product, CRM, sales) to build integrated roadmaps, balanced media mixes, and automation that reduces costs and accelerates outcomes. I measure success by customer value, not vanity metrics, and I’m committed to sustainable profitability as I grow brands across markets.…Hi, I’m Mihai Dumitrescu, a growth-focused digital marketer specializing in full-funnel strategies that turn prospects into loyal customers and drive profitable growth. I partner with B2C, B2B, D2C, e-commerce, SaaS, and service brands to craft data-driven plans—from audit and positioning to implementation, optimization, and scaling—so marketing becomes a predictable driver of revenue, not just a source of traffic. I thrive when collaborating with cross‑functional teams (dev, design, product, CRM, sales) to build integrated roadmaps, balanced media mixes, and automation that reduces costs and accelerates outcomes. I measure success by customer value, not vanity metrics, and I’m committed to sustainable profitability as I grow brands across markets.

Mihai Robert Dumitrescu

Digital Marketer, Growth Marketer, Marketing Strategist, +4

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Hi, I’m Mihai Dumitrescu, a growth-focused digital marketer specializing in full-funnel strategies that turn prospects into loyal customers and drive profitable growth. I partner with B2C, B2B, D2C, e-commerce, SaaS, and service brands to craft data-driven plans—from audit and positioning to implementation, optimization, and scaling—so marketing becomes a predictable driver of revenue, not just a source of traffic. I thrive when collaborating with cross‑functional teams (dev, design, product, CRM, sales) to build integrated roadmaps, balanced media mixes, and automation that reduces costs and accelerates outcomes. I measure success by customer value, not vanity metrics, and I’m committed to sustainable profitability as I grow brands across markets.…Hi, I’m Mihai Dumitrescu, a growth-focused digital marketer specializing in full-funnel strategies that turn prospects into loyal customers and drive profitable growth. I partner with B2C, B2B, D2C, e-commerce, SaaS, and service brands to craft data-driven plans—from audit and positioning to implementation, optimization, and scaling—so marketing becomes a predictable driver of revenue, not just a source of traffic. I thrive when collaborating with cross‑functional teams (dev, design, product, CRM, sales) to build integrated roadmaps, balanced media mixes, and automation that reduces costs and accelerates outcomes. I measure success by customer value, not vanity metrics, and I’m committed to sustainable profitability as I grow brands across markets.

Available to hire

Hi, I’m Mihai Dumitrescu, a growth-focused digital marketer specializing in full-funnel strategies that turn prospects into loyal customers and drive profitable growth. I partner with B2C, B2B, D2C, e-commerce, SaaS, and service brands to craft data-driven plans—from audit and positioning to implementation, optimization, and scaling—so marketing becomes a predictable driver of revenue, not just a source of traffic.

I thrive when collaborating with cross‑functional teams (dev, design, product, CRM, sales) to build integrated roadmaps, balanced media mixes, and automation that reduces costs and accelerates outcomes. I measure success by customer value, not vanity metrics, and I’m committed to sustainable profitability as I grow brands across markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Work Experience

Digital Marketing & Media Buyer (Strategy + Execution) at FullStackMarketing.co.uk & CouponSeek Media Network (UK)

January 1, 2022 - November 4, 2025

Managed PPC budgets €8,000–€20,000/month across Google, Meta, TikTok. Full funnel ownership: ads → landing pages → CRM → email flows → retargeting → upsell. Ongoing testing across audiences, creatives and offers, achieving +61% CTR and −37% CPA. Managed 6 WooCommerce stores (100k+ products) with automated imports. Implemented full tracking stack (GA4, server-side, affiliate, conversions API) and KPI dashboards for profitability, ROAS, CAC, LTV and cohort analysis. Led cross-functional teams (design, dev, content) to deliver scalable growth.

Digital Marketing Manager at CouponSeek.co.uk (UK)

January 1, 2025 - January 1, 2025

Affiliate + e‑commerce funnel optimization leading to higher CTR and conversions. Google + Meta Ads achieving profitable ROAS within 60 days. Technical SEO, user experience improvements and site speed optimization reduced load time by ~45%. Built a custom price‑comparison engine improving add-to-cart rate by +42%.

Digital Marketing Specialist at ECONLINE LTD (UK)

January 1, 2024 - January 1, 2024

3× affiliate traffic growth in 12 months (Awin, Impact, CJ). Eliminated SaaS dependency, saving £10,000+ yearly. Implemented product automation with automated SKU updates.

Affiliate Manager at London Deals Projects (UK)

January 1, 2017 - January 1, 2017

Launched voucher/coupon platform with 1M+ clicks/year; SEO + PPC driving improved CTR.

Digital Marketing Manager (Contract) at Rugby World Cup – UK

January 1, 2015 - January 1, 2015

Led digital & affiliate campaigns for a global event with 4M+ participants; cross‑functional collaboration across marketing, media, ticketing and PR; multi‑channel budgets; managed ticket acquisition funnel with country‑specific retargeting; delivered under pressure with no budget overruns and strong conversions.

Digital Marketing & Media Buyer (Strategy + Execution) at FullStackMarketing.co.uk & CouponSeek Media Network

January 1, 2022 - November 4, 2025

Led full-funnel campaigns across Google, Meta, TikTok, YouTube; managed budgets €8k-€20k/month; owned ads → landing → CRM → email flows → retargeting → upsell; continuous testing across audiences, creatives and offers; achieved +61% CTR and −37% CPA; managed 6 WooCommerce sites (100k+ products) with automated imports; implemented full tracking stack (GA4 + server-side + affiliate + conversions); created KPI dashboards for CEO; led cross-functional teams (design, dev, content).

Digital Marketing Specialist at ECOMLINE LTD (UK)

January 1, 2024 - January 1, 2024

3× affiliate traffic growth in 12 months (Awin, Impact, CH); eliminated SaaS dependency leading to £10,000+ yearly savings; built product automation with 1M+ SKU updates daily.