I am a communications professional with a track record of success in competitive fields. I bring leadership experience, editorial management, and strong oral and written communication skills to every project. Over the past decade, I have partnered with healthcare systems, hospitals, physician practices, and healthcare B2B brands to develop strategic communications, manage crises, and elevate reputations across digital, print, and live events. I thrive on collaborating with executives and cross-functional teams to deliver clear, impact-driven storytelling.…

Carly Stephenson Wooten

I am a communications professional with a track record of success in competitive fields. I bring leadership experience, editorial management, and strong oral and written communication skills to every project. Over the past decade, I have partnered with healthcare systems, hospitals, physician practices, and healthcare B2B brands to develop strategic communications, manage crises, and elevate reputations across digital, print, and live events. I thrive on collaborating with executives and cross-functional teams to deliver clear, impact-driven storytelling.…

Available to hire

I am a communications professional with a track record of success in competitive fields. I bring leadership experience, editorial management, and strong oral and written communication skills to every project.

Over the past decade, I have partnered with healthcare systems, hospitals, physician practices, and healthcare B2B brands to develop strategic communications, manage crises, and elevate reputations across digital, print, and live events. I thrive on collaborating with executives and cross-functional teams to deliver clear, impact-driven storytelling.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Communications Consultant / Writer
February 1, 2021 - Present
Partner with a diverse portfolio of clients—including pharmaceutical services organizations, hospitals, physician practices, manufacturing and healthcare B2B companies—to develop tailored communications and project strategies. Notable projects include creating social media strategy and content for Cencora (formerly AmerisourceBergen) marketing (2022–2025); ghostwriting for 10 biopharma executives on topics such as quality, international commercialization, patient access, regulatory topics, biopharma conferences, CGT integrated distribution, and market access (Jan 2025–present); authoring detailed healthcare articles for Premier Inc.; developing a comprehensive clinical newsletter (digital and print) with content strategy, writing and cross-functional coordination (2022–present).
Communications Manager at Atrium Health
September 1, 2021 - September 17, 2025
Developed and managed communications campaigns for heart, orthopedic and surgery specialties across a health care system with 40+ hospitals and hundreds of facility locations. Collaborated with presidents, vice presidents and physician executives. Executed award-winning campaigns at key clinical conferences. Led ongoing public relations efforts, issues management, proactive media pitching, brand journalism, social media content development and clinical content development. Used brand channels to elevate the reputation of the specialty. Led media and social media training for executives; wrote remarks and built presentations for employee and external events. Secured media placements in Modern Healthcare, People, Yahoo!, Sports Illustrated, NBC Sports and ABC News. Planned teammate events and managed a large budget for a team of 20+.
Reporter at Time Warner Cable News
March 1, 2016 - September 17, 2025
Managed the Salisbury news bureau independently, marketing stories to a four-county coverage area. Built contacts to stay informed about target viewership and community happenings. Created compelling content for TV and web platforms; published stories under tight deadlines and grew the social following through accurate reporting and community engagement.
Reporter, Anchor, Producer at WHSV-TV
October 1, 2014 - September 17, 2025
Consistently created enterprise news content, developed promotional teases to capture viewers’ attention before daily newscasts. Served as weekend and morning anchor and producer; shot, wrote and edited pieces for 5 p.m. and 6 p.m. newscasts and the top-rated morning show. Posted stories to the station website and social media.
Reporter/Producer at WSET-TV
December 1, 2012 - September 17, 2025
Positively VA Reporter/Producer; reported and produced across assignments, covering government, business and community initiatives. Built community trust through volunteer efforts and a proven track record for factual reporting. Produced content reaching 500,000+ population; collaborated with editors and photographers to deliver timely stories.
Freelance Communications Consultant/Writer at Self-employed
February 1, 2021 - Present
Partner with a diverse portfolio of clients—including pharmaceutical services organizations, hospitals, physician practices, manufacturing and healthcare B2B companies—to develop tailored communications and project strategies. Projects have included social media strategy and content for Cencora (2022-2025), ghostwriting for biopharma executives on topics such as quality and international regulatory topics, development of a comprehensive clinical newsletter, and articles for Premier, Inc.
Communications Manager at Atrium Health
September 1, 2021 - September 17, 2025
Developed and managed communications campaigns for heart, orthopedic and surgery specialty areas across a 40+ hospital system. Led public relations, issues management, brand journalism, social media content development, and clinical content. Collaborated with presidents, vice presidents and physician executives; led executive media and social media training; planned events and managed a large department budget.
Reporter at Time Warner Cable News Salisbury
March 1, 2016 - September 17, 2025
Managed the Salisbury news bureau, developed community-focused stories, built local contacts, and produced content for TV and web; grew audience and maintained accuracy.
Reporter, Anchor, Producer at WHSV-TV
October 1, 2014 - September 17, 2025
Created enterprise news content, anchored and produced weekend and morning newscasts; shot, wrote and edited pieces for 5 p.m. and 6 p.m. newscasts; contributed to web content and social media.
Reporter/Producer at WSET-TV
December 1, 2012 - September 17, 2025
Positively VA Reporter/Producer; reported and produced stories for evening newscasts, building knowledge of local communities and contributing to social media updates.
Freelance Communications Consultant/Writer at Self-employed
February 1, 2021 - Present
Partner with a diverse client portfolio—including pharmaceutical services organizations, hospitals, physician practices, manufacturing and healthcare B2B companies—to develop tailored communications and project strategies. Projects have included social media strategy and content creation for Cencora (LinkedIn, X, Instagram; 2022-2025), ghostwriting for ten biopharma executives on topics such as quality, international commercialization, patient access, and regulatory topics (Jan 2025-present), authoring detailed healthcare articles for Premier, Inc., and developing a comprehensive clinical newsletter (digital and print) published three times yearly with content strategy and cross-functional coordination (2022-present).
Communications Manager at Atrium Health
September 30, 2021 - September 17, 2025
Develop and manage communications campaigns for heart, orthopedic, and surgery specialty areas across a health care system with 40+ hospitals and hundreds of facility locations. Collaborate directly with presidents, vice presidents, and physician executives. Execute award-winning communications strategies at key clinical conferences. Lead public relations efforts through issues management, proactive media pitching, brand journalism, social media content development, and clinical content development. Utilize brand channels to elevate the reputation of specialty areas. Lead media and social media training presentations for executives. Prepare remarks and presentations for executive events and series.
Reporter at Time Warner Cable News Salisbury
March 1, 2016 - September 17, 2025
Managed Salisbury news bureau independently, built and maintained contacts, and produced content for TV and web across four-county coverage area. Built community trust through verification and local reporting, delivering compelling content that engaged a 500,000+ population and was widely shared.
Reporter, Anchor, Producer at WHSV-TV
October 1, 2014 - September 17, 2025
Enterprise news content creation; served as weekend and morning anchor and producer. Shot, wrote, and edited pieces for 5 p.m. and 6 p.m. newscasts and top-ranked morning show, posting stories to the website and social media.
Positively VA Reporter/Producer at WSET-TV
December 31, 2012 - September 17, 2025
Reported and produced local news content, contributing to on-air and online reporting.

Education

BA in Journalism at University of North Carolina at Chapel Hill School of Journalism and Mass Communication
January 11, 2030 - September 17, 2025
BA in Journalism at University of North Carolina at Chapel Hill, School of Journalism and Mass Communication
January 11, 2030 - September 17, 2025
BA in Journalism at University of North Carolina at Chapel Hill, School of Journalism and Mass Communication
January 11, 2030 - September 17, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Professional Services, Education, Telecommunications, Life Sciences, Government

Skills

Experience Level