Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Diana Vallejo, a digital marketing and CRM manager with over seven years of international experience leading multi-channel campaigns across Europe and Latin America. I specialize in designing and optimizing paid, email, and CRM automation programs that boost lead generation, retention, and revenue while delivering measurable impact on the customer journey. I thrive in fast-paced, cross-cultural environments and enjoy collaborating with IT, sales, and content teams to translate data insights into actionable growth strategies. I’m passionate about testing and learning, personalizing experiences at scale, and helping B2B and B2C brands achieve sustainable growth.…Hi, I’m Diana Vallejo, a digital marketing and CRM manager with over seven years of international experience leading multi-channel campaigns across Europe and Latin America. I specialize in designing and optimizing paid, email, and CRM automation programs that boost lead generation, retention, and revenue while delivering measurable impact on the customer journey. I thrive in fast-paced, cross-cultural environments and enjoy collaborating with IT, sales, and content teams to translate data insights into actionable growth strategies. I’m passionate about testing and learning, personalizing experiences at scale, and helping B2B and B2C brands achieve sustainable growth.

Diana Vallejo

Marketing Strategist, Growth Marketer, Product Marketer, +6





Hi, I’m Diana Vallejo, a digital marketing and CRM manager with over seven years of international experience leading multi-channel campaigns across Europe and Latin America. I specialize in designing and optimizing paid, email, and CRM automation programs that boost lead generation, retention, and revenue while delivering measurable impact on the customer journey. I thrive in fast-paced, cross-cultural environments and enjoy collaborating with IT, sales, and content teams to translate data insights into actionable growth strategies. I’m passionate about testing and learning, personalizing experiences at scale, and helping B2B and B2C brands achieve sustainable growth.…Hi, I’m Diana Vallejo, a digital marketing and CRM manager with over seven years of international experience leading multi-channel campaigns across Europe and Latin America. I specialize in designing and optimizing paid, email, and CRM automation programs that boost lead generation, retention, and revenue while delivering measurable impact on the customer journey. I thrive in fast-paced, cross-cultural environments and enjoy collaborating with IT, sales, and content teams to translate data insights into actionable growth strategies. I’m passionate about testing and learning, personalizing experiences at scale, and helping B2B and B2C brands achieve sustainable growth.

Available to hire

Hi, I’m Diana Vallejo, a digital marketing and CRM manager with over seven years of international experience leading multi-channel campaigns across Europe and Latin America. I specialize in designing and optimizing paid, email, and CRM automation programs that boost lead generation, retention, and revenue while delivering measurable impact on the customer journey.

I thrive in fast-paced, cross-cultural environments and enjoy collaborating with IT, sales, and content teams to translate data insights into actionable growth strategies. I’m passionate about testing and learning, personalizing experiences at scale, and helping B2B and B2C brands achieve sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

German

Intermediate

Work Experience

Salesforce CRM Marketing Manager at Novissa AG

November 1, 2024 - October 24, 2025

Led B2B and B2C digital campaigns across EMEA and APAC, enhancing engagement and supporting sales pipeline growth. Coordinated end-to-end CRM projects, collaborating with IT, content, and design teams for timely delivery. Advocated CRM best practices, drove innovation in digital campaign management, and strengthened customer engagement in healthcare and consumer sectors. Specialized in CRM project management, customer journey design, and data-driven campaign execution, with a proven track record of end-to-end campaign roll-outs and cross-country coordination, including Spain, Colombia, Costa Rica, Turkey, and Australia.

Email Marketing Specialist at Natevo

July 1, 2021 - October 24, 2025

Coordinated CRM projects and digital campaigns for international B2B and B2C brands, ensuring compliance with global frameworks while adapting to local markets. Delivered omnichannel strategies (email, SMS, push, social, paid media) and hands-on campaign execution via Salesforce Marketing Cloud; clients included Uriach Labs (Aquilea, FisioCreme). Led omnichannel optimization, data-driven segmentation, and cross-channel metrics; utilized Journey Builder and Automation Studio for scalable workflows.

Marketing Manager at Grupo Quars

September 1, 2019 - October 24, 2025

Designed and executed CRM-driven marketing strategies for luxury brands (Cartier, Hamilton), ensuring retention and acquisition. Orchestrated integrated online and offline campaigns, maintained brand consistency, and collaborated with partners and suppliers to broaden digital reach and CRM adoption.

Project Manager / New Channels Commercial Manager at Endesa Energía

August 1, 2016 - October 24, 2025

Coordinated marketing projects and launched new product placements; managed retail channel relationships and merchandising; improved visibility and loyalty; aligned local retail campaigns with CRM and global strategies across Spain.

Loyalty Manager at LMS Loyalty Marketing Services

April 1, 2014 - October 24, 2025

Managed CRM systems and loyalty programs across Mexico, Colombia, Brazil, and Argentina; implemented multi-channel campaigns; delivered loyalty initiatives for major clients like Procter & Gamble and Coca-Cola; standardized CRM processes and enhanced CRM adoption with distributors and customers.

Salesforce CRM Marketing Manager (B2C & B2B) at Novissa AG

August 1, 2023 - November 1, 2024

Led B2B and B2C digital campaigns across EMEA and APAC, built segmentation strategies across multiple channels, and optimized campaign effectiveness. Brought hands-on experience with marketing automation and customer journeys, coordinating with cross-functional teams to ensure cohesive, high-quality user experiences.

CRM Email Marketing Coordinator at Making Science

July 1, 2021 - November 1, 2022

Email Marketing Specialist at Natevo

August 1, 2020 - July 1, 2021

Acted as CRM email marketing specialist, coordinating CRM projects and omnichannel campaigns across Latin America, Europe, and Australia; improved data-driven targeting and audience segmentation; led educational initiatives in health and retail sectors.

Marketing Manager (B2C & B2B) at Grupo Quars

June 1, 2017 - September 1, 2019

Designed and executed CRM-driven marketing strategies for brands in Andorra, ensuring consistent cross-channel reach and alignment with local markets.

Project Manager / New Channels Commercial Manager (B2C & B2B) at Endesa Energía

July 1, 2014 - August 1, 2016

Led marketing projects, launched new products, managed cross-functional teams, negotiated retail placements, and led campaigns to improve visibility and loyalty in Spain.

Loyalty Manager (B2C & B2B) at LMS Loyalty Marketing Services

August 1, 2012 - April 1, 2014

Managed CRM systems and loyalty/education programs across Mexico, Colombia, Brazil, and Argentina; delivered multi-channel campaigns (email, SMS, social) and strengthened client relationships and retention; conducted client engagement workshops.