I’m a New York-based Creative Director and Designer with over 15 years of experience delivering physical and digital design solutions for major brands. My work spans branding, digital product design, AR/MR experiences, and immersive installations, blending strategy, storytelling, and hands-on execution to craft engaging experiences. I thrive at the intersection of art and technology, leading cross-disciplinary teams to deliver scalable, market-ready creative solutions. From launching AR experiences for large audiences to building design systems and branded campaigns, I’ve collaborated with global agencies and brands across entertainment, tech, and sports. I’m passionate about pushing creative boundaries while maintaining a sharp focus on user experience, impact, and measurable results.

Joon Yoo

I’m a New York-based Creative Director and Designer with over 15 years of experience delivering physical and digital design solutions for major brands. My work spans branding, digital product design, AR/MR experiences, and immersive installations, blending strategy, storytelling, and hands-on execution to craft engaging experiences. I thrive at the intersection of art and technology, leading cross-disciplinary teams to deliver scalable, market-ready creative solutions. From launching AR experiences for large audiences to building design systems and branded campaigns, I’ve collaborated with global agencies and brands across entertainment, tech, and sports. I’m passionate about pushing creative boundaries while maintaining a sharp focus on user experience, impact, and measurable results.

Available to hire

I’m a New York-based Creative Director and Designer with over 15 years of experience delivering physical and digital design solutions for major brands. My work spans branding, digital product design, AR/MR experiences, and immersive installations, blending strategy, storytelling, and hands-on execution to craft engaging experiences. I thrive at the intersection of art and technology, leading cross-disciplinary teams to deliver scalable, market-ready creative solutions.

From launching AR experiences for large audiences to building design systems and branded campaigns, I’ve collaborated with global agencies and brands across entertainment, tech, and sports. I’m passionate about pushing creative boundaries while maintaining a sharp focus on user experience, impact, and measurable results.

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Language

English
Fluent
Korean
Fluent

Work Experience

Design Lead at Seoul Auction House (Dropkitchen)
April 1, 2023 - Present
Led the launch of augmented reality (AR) and mixed location (MR) meshed 3D artwork reveals via an interactive mobile app, captivating 80,000 attendees. Directed workflow between UI/UX product design and front/backend development. Built partnerships with global AR/MR agencies from the U.S. and Netherlands to develop engaging AR solutions and innovative digital experiences.
Design Lead at Beat Global
March 1, 2023 - September 17, 2025
Marketing designs for events, website design & creation, presentation deck designs, and MVPs for rapid prototyping. Contributed to the design of digital products using beatboxing sounds as a tool for speech therapy and literacy.
Creative Strategy at CrunchyRoll
December 1, 2022 - September 17, 2025
Concept and strategy for Junji Ito’s manga-themed haunted house; created brand design components and marketing materials. Led the companion mobile app development to incorporate AR/MR experiences for mobile discovery of clues.
Creative Director / Co-Founder at Universal Remote
August 1, 2021 - September 17, 2025
Established a creative hub in Los Angeles with Steven Yeun and Peter Chung; led project acquisition and concept-to-execution strategies. Notable projects include the LA Clippers 2019 Marketing Campaign and the Ms. Purple film marketing campaign.
Brand Designer + Installation at The Music Box
October 1, 2016 - September 17, 2025
Created main brand designs and expanded musical installation collections at City Park, New Orleans; event installations featuring collaborations with NY jazz and experimental artists drew audiences of thousands.
Senior Designer at DEADLINE STUDIOS
September 1, 2015 - September 17, 2025
Responsible for major theatrical key art designs and interactive designs; contributed to Disney.com and digital marketing campaigns for the entertainment industry.
Creative Director of Digital at HALOMEDIA LLC
September 1, 2015 - September 17, 2025
Led partnerships with designers, UX specialists, and developers; guided teams to foster a vibrant creative environment. Designed key websites and products for major artists and campaigns leveraging the latest technology and trends. Key clients included Sony Picture Classic Digital, Def Jam Records, Universal Music Group, and Spartan Race.

Education

Transportation Design at Art Center College of Design
January 1, 2001 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services