Hi there! I'm Athanasios, a marketing-focused professional blending academic research with hands-on digital campaigns. I’m currently pursuing a Bachelor of Science in Business Administration with a Marketing specialization at Linnaeus University in Sweden, where I’ve been exploring user trust in generative AI and its implications for consumer behavior, market research, and digital strategy. I thrive in collaborative environments and enjoy turning data into actionable marketing insights. Whether it’s crafting compelling content, designing go-to-market campaigns, or analyzing campaign performance, I’m motivated by the impact of well-executed marketing on brand growth and customer experience.

Athanasios Mastorokostas Varsamidis

Hi there! I'm Athanasios, a marketing-focused professional blending academic research with hands-on digital campaigns. I’m currently pursuing a Bachelor of Science in Business Administration with a Marketing specialization at Linnaeus University in Sweden, where I’ve been exploring user trust in generative AI and its implications for consumer behavior, market research, and digital strategy. I thrive in collaborative environments and enjoy turning data into actionable marketing insights. Whether it’s crafting compelling content, designing go-to-market campaigns, or analyzing campaign performance, I’m motivated by the impact of well-executed marketing on brand growth and customer experience.

Available to hire

Hi there! I’m Athanasios, a marketing-focused professional blending academic research with hands-on digital campaigns. I’m currently pursuing a Bachelor of Science in Business Administration with a Marketing specialization at Linnaeus University in Sweden, where I’ve been exploring user trust in generative AI and its implications for consumer behavior, market research, and digital strategy.

I thrive in collaborative environments and enjoy turning data into actionable marketing insights. Whether it’s crafting compelling content, designing go-to-market campaigns, or analyzing campaign performance, I’m motivated by the impact of well-executed marketing on brand growth and customer experience.

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Language

English
Fluent
Swedish
Fluent
Greek, Modern
Fluent

Work Experience

Digital Marketing Intern at Founderhood
January 1, 2025 - September 17, 2025
Supported the planning and execution of multic-channel digital marketing campaigns, including social media, email newsletters, and LinkedIn content, resulting in increased audience engagement and brand awareness. Created and edited engaging copy and visual content for digital platforms, ensuring alignment with brand voice and marketing objectives. Collaborated with cross-functional teams on branding and go-to-market initiatives, contributing to strategic messaging and customer-facing communication efforts.
Consultant at Växjö Lakers
January 1, 2025 - September 17, 2025
Developed social media campaigns for Växjö Lakers, leveraging guest data analytics and in-person game day observations to enhance digital engagement. Contributed to experience strategy design by identifying trends in supporter behavior, improving fan interaction and overall satisfaction.
Co-Founder and Accountant at Linneshop
January 1, 2025 - September 17, 2025
Managed supplier relationships, oversaw procurement, and streamlined operational workflows to support business growth and efficiency. Conducted market research and competitive analysis, while handling bookkeeping and financial reporting to ensure accurate and informed decision-making.
Logistics Associate at DHT Trading
January 1, 2022 - September 17, 2025
Executed end-to-end logistics for residential and commercial relocations, including disassembly and reassembly of furniture and equipment. Ensured secure packaging, transport, and delivery of goods, maintaining high standards of safety and customer satisfaction.
Volunteer Coach Assistant at Idrottsföreningen för Alla Eskilstuna
January 1, 2020 - September 17, 2025
Delivered inclusive coaching for individuals with special needs, adapting training techniques to ensure accessibility and engagement. Fostered a diverse and supportive environment, promoting emotional well-being and positive sport participation.
Digital Marketing Intern at FOUNDERHOOD
January 1, 2025 - September 17, 2025
Supported the planning and execution of multi-channel digital marketing campaigns (social media, email newsletters, LinkedIn content), boosting audience engagement and brand awareness. Created and edited copy and visual content for digital platforms, ensuring alignment with brand voice. Collaborated with cross-functional teams on branding and go-to-market initiatives, contributing to strategic messaging and customer-facing communication.
Consultant at Växjö Lakers
January 1, 2025 - September 17, 2025
Developed social media campaigns and leveraged data analytics and in-person observations to enhance digital engagement. Identified trends in supporter behavior to improve fan interaction and overall satisfaction.
Co-Founder and Accountant at LINNESHOP
January 1, 2025 - September 17, 2025
Managed supplier relationships, oversaw procurement, and streamlined operational workflows to support growth and efficiency. Conducted market research and competitive analysis, and handled bookkeeping and financial reporting to inform decision-making.
Logistics Associate at DHT TRADING
January 1, 2022 - September 17, 2025
Executed end-to-end logistics for relocations, including disassembly/reassembly of furniture. Ensured secure packaging, transport, and delivery of goods with high safety and customer satisfaction standards.
Volunteer Coach Assistant at IDR OTTSFÖRENINGEN FÖR ALLA ESKILSTUNA
January 1, 2020 - September 17, 2025
Delivered inclusive coaching for individuals with special needs, adapting training techniques to ensure accessibility and engagement. Fostered a diverse and supportive environment promoting emotional well-being and positive sport participation.

Education

Bachelor of Science in Business Administration, Specialization in Marketing at Linnaeus University
January 1, 2022 - January 1, 2025
High School Diploma in Information Technologies at Rinmangymnasiet Eskilstuna
January 1, 2018 - January 1, 2021
Bachelor of Science in Business Administration, Specialization in Marketing at Linnaeus University
January 1, 2022 - January 1, 2025
High School Diploma in Information Technologies at RINMANGYMN ASIET
January 1, 2018 - January 1, 2021

Qualifications

Certified in Generative AI for Business
January 11, 2030 - September 17, 2025
AI Strategy Consultant
January 11, 2030 - September 17, 2025
Generative AI for Business Certification
January 11, 2030 - September 17, 2025

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Retail