I am a B2B marketing and event specialist with over 12 years of experience driving pipeline growth, strategic marketing initiatives, and customer engagement for SaaS and technology startups. I plan digital campaigns, coordinate customer-focused programs, and align marketing with sales and customer success to deliver scalable programs that boost retention and brand visibility. I excel at managing social media profiles, content planning, community engagement, and end-to-end event delivery—both remote and in-person. I partner with cross-functional teams to execute marketing programs that support demand generation, product launches, and customer success, while keeping branding and messaging consistent across channels.

Brenda Seiler Zimmerman

I am a B2B marketing and event specialist with over 12 years of experience driving pipeline growth, strategic marketing initiatives, and customer engagement for SaaS and technology startups. I plan digital campaigns, coordinate customer-focused programs, and align marketing with sales and customer success to deliver scalable programs that boost retention and brand visibility. I excel at managing social media profiles, content planning, community engagement, and end-to-end event delivery—both remote and in-person. I partner with cross-functional teams to execute marketing programs that support demand generation, product launches, and customer success, while keeping branding and messaging consistent across channels.

Available to hire

I am a B2B marketing and event specialist with over 12 years of experience driving pipeline growth, strategic marketing initiatives, and customer engagement for SaaS and technology startups. I plan digital campaigns, coordinate customer-focused programs, and align marketing with sales and customer success to deliver scalable programs that boost retention and brand visibility.

I excel at managing social media profiles, content planning, community engagement, and end-to-end event delivery—both remote and in-person. I partner with cross-functional teams to execute marketing programs that support demand generation, product launches, and customer success, while keeping branding and messaging consistent across channels.

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Language

English
Fluent

Work Experience

Fractional Event Project Manager at CenterPoint Marketing
January 1, 2025 - September 17, 2025
Planned and executed B2B trade shows and experiential events for Fortune 500 clients; created scalable event marketing programs, improved client satisfaction by 25%, reduced expenses by 20%, and ensured on-time delivery.
Fractional Business Development Manager at Curphy Leadership Solutions
January 1, 2021 - September 17, 2025
Closed a $30M client deal, generated 100+ qualified leads per event, and supported account expansion initiatives; collaborated on targeted outreach and pipeline visibility.
Fractional Event Project Manager at ExhibitMax
January 1, 2019 - September 17, 2025
Managed logistics and operations for national trade shows and events; coordinated vendors and internal teams to ensure timely delivery, reduced setup delays, and delivered projects on time and under budget.
Fractional Marketing Manager at Notting Hill Media Group
January 1, 2018 - September 17, 2025
Developed marketing assets, newsletters, and workshop collateral; streamlined workflows to improve delivery timelines and ensure alignment with client goals.
Fractional Digital Marketing Strategist at Notting Hill Media Group
January 1, 2017 - September 17, 2025
Led U.S.-focused website development and SEO strategy to increase site traffic and align messaging with regional audience needs.
Founder at Virtual Office, LLC
January 1, 2017 - Present
Founder of on-demand fractional marketing and event services for B2B technology and SaaS companies; plans scalable marketing solutions aligned with sales and customer success objectives, focusing on event planning, program management, and marketing operations.
Senior Marketing Specialist - Americas, PACS and IAM Business at HID Global
December 31, 2015 - September 17, 2025
Executed integrated marketing programs to expand pipeline and product adoption, managed multi-channel campaigns and regional trade shows; directed a $1.1M budget; collaborated with sales, product marketing, and customer success.

Education

Associate of Arts in Marketing at North Hennepin Community College
January 11, 2030 - January 1, 2005

Qualifications

Bachelor's degree
January 11, 2030 - September 17, 2025
HubSpot Academy – Content Marketing
January 1, 2025 - September 17, 2025
Alison – Intro to Online Marketing Strategies, Principles of Marketing Strategy, B2B Business Development, Graphic Design
January 1, 2023 - September 17, 2025
Coursera – Strategy of Content Marketing
January 1, 2022 - September 17, 2025
Coursera – Fundamentals of Graphic Design
January 1, 2022 - September 17, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment