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Hi, I’m Elena, a growth hacker and marketer passionate about web3, startups, and community building. I design and execute growth programs that bridge product, partnerships, and storytelling to drive adoption. I’ve built and led multi-channel campaigns, grown online communities of thousands, and helped startups scale through data-driven marketing, content, and events. I enjoy turning complex technology into clear, compelling narratives that engage diverse audiences and facilitate meaningful partnerships.…Hi, I’m Elena, a growth hacker and marketer passionate about web3, startups, and community building. I design and execute growth programs that bridge product, partnerships, and storytelling to drive adoption. I’ve built and led multi-channel campaigns, grown online communities of thousands, and helped startups scale through data-driven marketing, content, and events. I enjoy turning complex technology into clear, compelling narratives that engage diverse audiences and facilitate meaningful partnerships.

Elena

Growth Marketer, Brand Strategist, Content Creator, +1

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Hi, I’m Elena, a growth hacker and marketer passionate about web3, startups, and community building. I design and execute growth programs that bridge product, partnerships, and storytelling to drive adoption. I’ve built and led multi-channel campaigns, grown online communities of thousands, and helped startups scale through data-driven marketing, content, and events. I enjoy turning complex technology into clear, compelling narratives that engage diverse audiences and facilitate meaningful partnerships.…Hi, I’m Elena, a growth hacker and marketer passionate about web3, startups, and community building. I design and execute growth programs that bridge product, partnerships, and storytelling to drive adoption. I’ve built and led multi-channel campaigns, grown online communities of thousands, and helped startups scale through data-driven marketing, content, and events. I enjoy turning complex technology into clear, compelling narratives that engage diverse audiences and facilitate meaningful partnerships.

Available to hire

Hi, I’m Elena, a growth hacker and marketer passionate about web3, startups, and community building. I design and execute growth programs that bridge product, partnerships, and storytelling to drive adoption.

I’ve built and led multi-channel campaigns, grown online communities of thousands, and helped startups scale through data-driven marketing, content, and events. I enjoy turning complex technology into clear, compelling narratives that engage diverse audiences and facilitate meaningful partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Romanian, Moldavian, Moldovan

Fluent

Spanish; Castilian

Intermediate

Work Experience

Founder & CEO at Wineful

January 2, 2022 - October 14, 2025

Founded Romania’s first wine subscription service; grew an online community, hosted offline events, and built a sustainability-driven business; secured over €300k in funding in the first year and grew a strong on-site and online community, paving the way for an eventual exit.

Founder & CEO at Wineful

January 1, 2022 - October 14, 2025

Founded Romania's first wine subscription service, offering monthly curated wine packs carefully selected, tasted, and documented by sommeliers. Built an online community of thousands, opened a wine bar to bring the concept offline, and prepared the company for an exit. Drove growth through Google Ads, SEO, and influencer partnerships; developed marketing assets and built a full online/offline ecosystem.

Founder & CEO at Wineful

January 1, 2022 - September 17, 2025

Romania’s first wine subscription service. Built from scratch: website, packaging, and logistics; led marketing, growth, and community initiatives; executed influencer and KOL campaigns; raised funds and grew a loyal customer base; established offline community of ~10k people and prepared the company for exit.

Marketing Manager at EXESoftware - Software Development Company

December 2, 2016 - October 14, 2025

Led client acquisition campaigns, partnerships, and business development; built and managed online and offline communities; organized webinars, meetups and events; developed PR strategy and communications; created engaging text, image and video content for social media and professional accounts; managed marketing budgets and ROI; helped drive growth through data‑driven campaigns and cross-functional collaboration.

Marketing Manager at Jademy - Bootcamp School

December 2, 2016 - October 14, 2025

Directed client acquisition campaigns, community-building initiatives, webinars and meetups, and events; developed PR strategy and created engaging text, image, and video content for social media and professional accounts; organized online and offline campaigns and partnerships.

Marketing Manager at EXES Software Development Company

December 2, 2016 - October 14, 2025

Led marketing and product marketing efforts for a software development company, overseeing campaigns across PPC, inbound marketing, and brand awareness; managed a 10-person marketing team; built go-to-market strategies for AI & blockchain products and cultivated partnerships in competitive markets.

Marketing Manager at EXE Software

December 1, 2016 - September 17, 2025

Led marketing and PR for a software development company; developed client acquisition campaigns; built strategic partnerships; managed community building activities; organized webinars, meetups and events; oversaw content creation across social media and professional channels; collaborated with cross-functional teams to maximize ROI.

at Jademy - Bootcamp Programming School

November 1, 2016 - September 17, 2025

Bootcamp programing school involvement during the period.