Lays Alves Castro

Sr. Marketing Analyst at CVC Corp

Focal point between the Marketing team and four business units; drove cross-channel campaigns; supported national and international corporate events (e.g., Trend Summit 2024); coordinated with creative studios and brand teams to ensure 360 delivery; aligned campaigns with deadlines, objectives, and KPIs.

Marketing Analyst at CVC Corp

Focal point between the Marketing team and four business units (Education, Financial Solutions, Projects Software, and Showroom Network). Led development and execution of campaigns, including national rollouts, and supported campaigns for CVC, Experimento, and other B2B brands. Drove brand campaigns and co-op marketing initiatives; built strategic partner relationships with Disney, Universal, Disneyland Paris, and global hotel chains. Coordinated media plans and 360° delivery, organized marketing workflows between creative studios and brand teams, and implemented internal processes to meet deadlines and align with sales goals. Coordinated national and international events, including Trend Summit 2024 (Orlando, hosted by Universal) with 150+ participants, achieving 95% satisfaction in post-event surveys. Also supported brand campaigns from creative development to nationwide rollouts, including the 50 Years campaign with Ivete Sangalo and a CVC branding launch.