Available to hire
Hi, I’m Roberto Panizo, a strategic marketing and communications professional with a solid science background in physics. I craft end-to-end brand narratives, GTM strategies, and digital experiences that connect complex value propositions with real market needs. I thrive in fast-moving, creative environments where sharp messaging, cohesive storytelling, and AI-enabled experiences drive engagement and business impact.
I enjoy turning technical and abstract concepts into compelling stories across multi-channel campaigns, product roadmaps, and digital transformation initiatives. My experience spans global telecom campaigns, Fortune 500 digital transformations, and collaborations with international organizations, startups, and leading agencies to deliver scalable content platforms and measurable results.
Experience Level
Expert
Expert
Expert
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Expert
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Expert
Language
English
Fluent
French
Advanced
Spanish; Castilian
Fluent
Work Experience
Professional Strategic Growth Initiative at Self-Employed / Professional Strategic Growth Initiative
June 1, 2024 - PresentCurrently focusing on content leadership, cognitive technologies, narrative strategy, generative AI, and data-driven storytelling to drive brand value and business impact across cross-functional teams.
Consultant – Digital and Strategic Communications at Freelance
May 31, 2024 - September 17, 2025Expanded expertise across public and private sectors through independent projects. Developed digital communication and content strategies for the UN Special Rapporteur (FoAA); led digital marketing and media content production for UNCTAD’s World Investment Forum; provided digital strategy support and SEO audits for Swiss SaaS firm Innovation Atelier; delivered media and video production training at Nomades Advanced Technologies School in Geneva.
PM, Marketing Design / Execution Product Dev. at Procter & Gamble
December 31, 2018 - September 17, 2025Led product design execution and brand equity, driving end-to-end artwork processes and coordinating cross-national, multifunctional teams to meet brand execution objectives while optimizing budgets and timelines.
Integrated and Strategic Communications Consultant at Various
December 31, 2016 - September 17, 2025Managed media and marketing projects, aligning messaging with strategic goals to maximize stakeholder engagement and visibility across 40+ countries, including work for UNCTAD and Mary Stopes International.
Customer Relationships Manager at ING Unisono Business Solutions
December 31, 2010 - September 17, 2025Managed customer relationships and supported business development initiatives.
Consultant Media & Business Development at CP Works (Agency) / Freelance
December 31, 2008 - September 17, 2025Freelance consultancy in media and business development; led campaigns and content strategies for agency clients.
International PM - Media & Advertising at CP Works (Agency)
December 31, 2007 - September 17, 2025Project management and media/advertising campaigns for Madrid-based agency clients.
Press Editor at Gràfia (Agency)
December 31, 2005 - September 17, 2025Edited and managed press content and media materials.
Advertising Production Assistant at EURO RSC (Agency)
December 31, 2003 - September 17, 2025Supported advertising production workflows and assets creation.
Education
Master’s Degree in Media Science & Journalism at Universidad Pontificia de Salamanca
January 1, 2000 - September 17, 2025Master Diploma in Media Production & Management at Andalucía Digital Multimedia (ADM) – Málaga Tech Park
January 1, 2002 - September 17, 2025Strategic Marketing. Advanced Certificate at CEPYME – Madrid (Spain)
January 1, 2010 - September 17, 2025Project Management Advanced Expert Certificate (PMI) at Project Management Institute – e-learning (Spain)
January 1, 2010 - September 17, 2025Digital Marketing Expert Certificate at Nomades Advanced Technologies – Geneva (Switzerland)
January 1, 2020 - September 17, 2025Agile Project Management Professional Certificate at LinkedIn Learning / Atlassian
January 1, 2024 - September 17, 2025Aha Prod. Mgmt. Professional Certificate at LinkedIn Learning / Aha
January 1, 2024 - September 17, 2025SAP S/4 HANA Advanced Training (PP + MM) at LinkedIn Learning
January 1, 2024 - September 17, 2025Qualifications
Agile Project Management Professional Certificate
January 1, 2024 - September 17, 2025Aha Prod. Mgmt. Professional Certificate
January 1, 2024 - September 17, 2025Cloud Architecture Advanced Certificate
January 1, 2024 - September 17, 2025SAP S/4 HANA Advanced Training (PP + MM)
January 1, 2024 - September 17, 2025Master Digital Transformation
January 1, 2024 - September 17, 2025Industry Experience
Media & Entertainment, Telecommunications, Professional Services, Software & Internet, Government, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
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