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Marketing professional with over 6 years of hands-on experience in user acquisition, CRM, and product marketing. I have contributed to the growth of edtech and healthcare companies, supporting strategies focused on customer acquisition and engagement. I enjoy collaborating with cross-functional teams, learning from data, and finding practical ways to deliver value. I am currently part of the Inter team, helping expand its brand presence in the United States and Argentina.…Marketing professional with over 6 years of hands-on experience in user acquisition, CRM, and product marketing. I have contributed to the growth of edtech and healthcare companies, supporting strategies focused on customer acquisition and engagement. I enjoy collaborating with cross-functional teams, learning from data, and finding practical ways to deliver value. I am currently part of the Inter team, helping expand its brand presence in the United States and Argentina.

Kaio Kioshi Wataya de Souza

Marketer, Growth Marketer, Product Marketer, +4

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Marketing professional with over 6 years of hands-on experience in user acquisition, CRM, and product marketing. I have contributed to the growth of edtech and healthcare companies, supporting strategies focused on customer acquisition and engagement. I enjoy collaborating with cross-functional teams, learning from data, and finding practical ways to deliver value. I am currently part of the Inter team, helping expand its brand presence in the United States and Argentina.…Marketing professional with over 6 years of hands-on experience in user acquisition, CRM, and product marketing. I have contributed to the growth of edtech and healthcare companies, supporting strategies focused on customer acquisition and engagement. I enjoy collaborating with cross-functional teams, learning from data, and finding practical ways to deliver value. I am currently part of the Inter team, helping expand its brand presence in the United States and Argentina.

Available to hire

Marketing professional with over 6 years of hands-on experience in user acquisition, CRM, and product marketing. I have contributed to the growth of edtech and healthcare companies, supporting strategies focused on customer acquisition and engagement. I enjoy collaborating with cross-functional teams, learning from data, and finding practical ways to deliver value.

I am currently part of the Inter team, helping expand its brand presence in the United States and Argentina.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Growth Analyst at Quero Educação

July 31, 2020 - September 17, 2025

Managed Google Ads and Facebook Ads campaigns focused on performance and e-commerce. Created and animated media assets to improve click-through rates. Conducted A/B testing, content experiments, and SEO initiatives for blog and top-of-funnel strategies.

CRM & Product Marketing Coordinator at +A Educação

May 31, 2024 - September 17, 2025

Led UX and product analysts to execute discovery, A/B testing and CRM strategies. Implemented customer journey segmentation and automation integrated with the Call Center. Web module development for CMS (HubSpot, Duda).

User Acquisition Specialist at Inter&Co

June 1, 2024 - Present

Managed user acquisition campaigns across multiple paid media channels. Implemented attribution models and conversion tracking systems. Collaborated with CRM/Growth teams to align paid media with activation workflows.

User Acquisition Specialist at Inter&Co

June 1, 2024 - Present

Managed user acquisition campaigns across multiple paid media channels, implemented attribution models and conversion tracking, and aligned paid media with activation workflows in collaboration with CRM/Growth teams.

CRM & Product Marketing Coordinator at +A Educação

May 1, 2024 - September 17, 2025

Led UX and product analysts to execute discovery, A/B testing and CRM strategies; implemented customer journey segmentation and automation integrated with the Call Center; web module development for content management systems (CMS) such as HubSpot and Duda.

Growth Analyst at Quero Educação

July 1, 2020 - September 17, 2025

Managed Google Ads and Facebook Ads campaigns focused on performance and e-commerce; created motion design assets to improve click-through rates; conducted A/B testing, content experiments, and SEO initiatives for blog and top-of-funnel strategies.