Available to hire
Senior Performance Marketing Manager with 10+ years of experience specializing in Facebook advertising, managing multi-million-dollar budgets and delivering consistent growth and ROI. Skilled in designing and optimizing high-performing campaigns with expertise in audience targeting, A/B testing, and creative strategy. In addition to Facebook, I bring hands-on experience with X (Twitter), Google, and native platforms such as Outbrain, enabling a multi-channel approach to user acquisition and revenue growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Hebrew (modern)
Fluent
English
Fluent
Work Experience
Senior Performance Marketing Manager at Minute Media
January 1, 2025 - September 17, 2025Managing monthly advertising budgets ranging from $200K to $3M for performance-driven content marketing campaigns across social media and native platforms, including Facebook and Outbrain. Supporting onboarding and training of new team members while maintaining daily workload. Leveraging market trends to drive strategic initiatives, resulting in a 20% increase in monthly revenue and profit.
Senior Performance Marketing Manager at Guardio
April 1, 2022 - September 17, 2025Hands-on managing social media paid advertising – Facebook and Twitter in the cybersecurity vertical. Working with creative designers to create efficient creatives. Conducting data analysis, tracking performance metrics, and researching competitors to identify opportunities for growth and improvement.
Senior Performance Marketing Manager at Rewire
September 1, 2021 - September 17, 2025Hands-on managing paid PPC and social campaigns with over $370,000 per month. Generating mobile user acquisitions from social media platforms – Facebook, Instagram, and Twitter. Ensuring advertising campaigns exceed targets and ROI goals. External agency management for Google & YouTube campaigns; data analysis with Google Analytics and Facebook Analytics.
Senior User Acquisition Manager at Natural Intelligence
February 1, 2019 - September 17, 2025Managing large-budget campaigns on Facebook, Instagram, and Twitter. Analyzing existing campaigns and optimizing them based on data and results. Collaborating with Google Analytics to understand user behavior.
Senior Social Media Account Manager at William Hill Online
January 1, 2017 - September 17, 2025Managing an advertising budget of $200,000 per month on average. Generating mobile user acquisitions from social media platforms – Facebook, Instagram, and Twitter. Ensuring advertising campaigns meet targets and ROI goals.
Senior Performance Marketing Manager at Minute Media
January 1, 2025 - September 17, 2025Led performance marketing with monthly ad budgets between $200K and $3M across Facebook, Outbrain, and native platforms; onboarded/trained new team members; drove a 20% increase in monthly revenue and profit by leveraging market trends; conducted A/B testing, used in-house automation tools, and analyzed data from multiple vendors to scale campaigns across regions and devices; leveraged AI tools to enhance copy and creatives.
Senior Performance Marketing Manager at Guardio
April 1, 2022 - September 17, 2025Hands-on managing social media paid advertising (Facebook and Twitter) in the cybersecurity vertical; partnered with creative designers to produce efficient creatives; conducted data analysis and tracked performance metrics, researching competitors to identify growth opportunities.
Senior Performance Marketing Manager at Rewire
September 1, 2021 - September 17, 2025PPC and social campaigns with over $370,000 per month (Facebook, Google, and Twitter); managed an external agency that handled Google & YouTube campaigns; analyzed data with Google Analytics and Facebook Analytics.
Senior Social Media Account Manager at William Hill Online
December 31, 2017 - September 17, 2025Managed an advertising budget of $200,000 per month on average; generated mobile user acquisitions from Facebook, Instagram and Twitter; ensured campaigns exceeded targets and ROI goals.
Senior User Acquisition Manager at Natural Intelligence
February 1, 2019 - September 17, 2025Managed large budget campaigns on Facebook, Instagram, and Twitter; analyzed existing campaigns and optimized them according to data and results; worked with Google Analytics to identify user behavior.
Education
Bachelor of Science at Technion, Haifa
January 11, 2030 - September 17, 2025Bachelor of Science, Civil Engineering at Technion, Haifa
January 11, 2030 - September 17, 2025Software Endorsement Course at Amdocs (Israel) Ltd
January 11, 2030 - September 17, 2025Qualifications
Software Endorsement Course
January 11, 2030 - September 17, 2025Software Endorsement Course
January 11, 2030 - September 17, 2025Bachelor of Science, Civil Engineering
January 11, 2030 - September 17, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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