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I'm an experienced marketing, sales and administration professional with three years of hands-on experience. I excel at developing tailored digital campaigns, conducting market and competitor research, and building landing pages and email workflows to capture and nurture leads. I thrive in collaborative environments but am equally comfortable working independently to deliver results. I'm currently pursuing a part-time MSc in Digital Marketing Practice at South East Technological University in Waterford, Ireland, to upskill and bring data-driven insights to campaigns. My strengths include strategic planning, analytics, and clear brand messaging that drives engagement and growth.…I'm an experienced marketing, sales and administration professional with three years of hands-on experience. I excel at developing tailored digital campaigns, conducting market and competitor research, and building landing pages and email workflows to capture and nurture leads. I thrive in collaborative environments but am equally comfortable working independently to deliver results. I'm currently pursuing a part-time MSc in Digital Marketing Practice at South East Technological University in Waterford, Ireland, to upskill and bring data-driven insights to campaigns. My strengths include strategic planning, analytics, and clear brand messaging that drives engagement and growth.

Eric Lupu

Marketing Strategist, Marketing Consultant, Marketer, +2

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I'm an experienced marketing, sales and administration professional with three years of hands-on experience. I excel at developing tailored digital campaigns, conducting market and competitor research, and building landing pages and email workflows to capture and nurture leads. I thrive in collaborative environments but am equally comfortable working independently to deliver results. I'm currently pursuing a part-time MSc in Digital Marketing Practice at South East Technological University in Waterford, Ireland, to upskill and bring data-driven insights to campaigns. My strengths include strategic planning, analytics, and clear brand messaging that drives engagement and growth.…I'm an experienced marketing, sales and administration professional with three years of hands-on experience. I excel at developing tailored digital campaigns, conducting market and competitor research, and building landing pages and email workflows to capture and nurture leads. I thrive in collaborative environments but am equally comfortable working independently to deliver results. I'm currently pursuing a part-time MSc in Digital Marketing Practice at South East Technological University in Waterford, Ireland, to upskill and bring data-driven insights to campaigns. My strengths include strategic planning, analytics, and clear brand messaging that drives engagement and growth.

Available to hire

I’m an experienced marketing, sales and administration professional with three years of hands-on experience. I excel at developing tailored digital campaigns, conducting market and competitor research, and building landing pages and email workflows to capture and nurture leads. I thrive in collaborative environments but am equally comfortable working independently to deliver results.

I’m currently pursuing a part-time MSc in Digital Marketing Practice at South East Technological University in Waterford, Ireland, to upskill and bring data-driven insights to campaigns. My strengths include strategic planning, analytics, and clear brand messaging that drives engagement and growth.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Marketing Consultant at Self-employed

June 1, 2022 - Present

Developed tailored digital campaigns to increase brand visibility and customer acquisition. Conducted competitor and market research to support client positioning. Built and optimised landing pages and email workflows to capture and nurture leads. Designed marketing collateral (social graphics, ad copy, blog content) to support campaigns. Analysed campaign performance and provided actionable insights to improve ROI. Advised on paid advertising strategies across Google Ads and social platforms. Assisted clients with brand messaging and customer engagement strategies.

Marketing & Sales Executive at PCI College

June 1, 2022 - Present

Coordinated and executed client-focused events such as open days and annual conference, managing logistics, on-site delivery, and launching supporting ad campaigns to drive registrations. Built and managed segmented email marketing campaigns using Mailchimp, applying automation and A/B testing to nurture leads and improve engagement. Promoted bespoke CPD training packages to counselling practices and clinics (B2B), collaborating with managers to upskill staff through tailored education solutions. Created engaging content for email campaigns, social media, and landing pages; supported video and graphic production for marketing content. Conducted market and competitor research in the education and mental health sectors to inform targeting, messaging, and campaign development. Delivered weekly reports on marketing performance, lead activity, and campaign outcomes to support strategic planning and resource allocation. Supported the annual marketing strategy, contributing to lead generation